Adia Colar Email & Phone Number

• Designed and executed high-impact communications strategies for groundbreaking genetic studies, including:
• The largest LRRK2 Parkinson’s disease study, in partnership with the Michael J. Fox Foundation.
• The most extensive and diverse sickle cell trait and blood clots study.
• Research addressing colorectal cancer disparities in the Black community, in collaboration with the Colorectal Cancer Alliance.
• Partnered with over 20 lung cancer organizations to increase awareness of lung cancer genetics research through tailored media campaigns, educational events, and community outreach
• Spearheaded communications to spotlight advancements in AI/ML, translating technical achievements into accessible, compelling narratives for diverse audiences

Oakland, CA

• Develop media relations strategy and manage communications. Partner with internal and external stakeholders to elevate launches.
• Developed and managed communications campaign for "Philanthropy and HBCUs" report, in partnership with ABFE. Secured features in Associated Press, Barron’s, Inside Philanthropy, Philanthropy News Digest, NPQ, etc..
• Created and managed communications campaigns for Covid-19, racial equity, and Ukraine philanthropic funding websites. Featured in AP, BBC News, MarketWatch, New York Times, NPR, TIME, Vox, Wall Street Journal, Wired.
• Place features that highlight data, research, thought leadership, and special reports in high-profile outlets.
• Spearheaded strategy for Apple Pay for Donations, disaster philanthropy, human rights philanthropy, and climate justice launches.
• Identify and anticipate issues. Prepare proactive and reactive messaging and collaborate with executives and senior management on course of action.

Oakland, CA

• Create and launch communications campaigns for health, lifestyle, and consumer technology clients.
• Consulted with and provided expertise to help businesses and clients increase brand awareness.
• Advised clients on which programs and campaigns would further their PR, brand, and marketing goals.
• Helped effectively implement campaigns and programs.

San Francisco Bay Area

• Develop and implement communications programs and strategies to generate media coverage. Elevate the corporate brand, product launches, initiatives, and special projects. Manage PR agency.
• Owned strategy and managed communications campaigns, which increased customer awareness and SOV among target audiences, and contributed to a 41% YOY return in subscriptions.
• Crafted wide range of communications materials that were tailored to distinct stakeholders, including messaging, official statements, blog and social media content, briefing documents, and issues management and crisis.
• Worked cross-functionally with executive, product, engineering, data, design, and other teams to launch cohesive campaigns and drive the brand forward.
• Collaborated on launch events and influencer campaigns that led to increased brand recognition, engagement, new partnerships, and press coverage.
• Created, managed, and executed end-to-end communications campaign for unlimited subscription product launch. Secured lead feature on Fast Company and additional prominent coverage.

San Francisco Bay Area

• Strategize, create, and manage simultaneous integrated communications campaigns for high-profile titles, initiatives, and projects to spur consumer interest and increase media coverage and sales. Partner with key.
• Spearheaded comprehensive publicity campaign from initial publication for the #1 New York Times bestseller The Subtle Art of Not Giving a F— by Mark Manson.
• Managed publicity campaigns for health, wellness, business, and self-improvement titles—some with swear words and others without—resulting in high-profile interviews and features in top-tier media outlets. Managed the.
• Secured media coverage in top-tier media outlets, including New York Times, TIME, USA Today, Washington Post, Boston Globe, HBO Vice News, ABC News, CNBC, Fox News, Quartz, NPR, The Atlantic, Forbes, Business Insider.
• Developed press materials and key messaging. Prepared authors and spokespeople to effectively communicate key messages. Collaborated with marketing team on digital and social content.

(Previous roles: Online Media Manager, Brand Management, Publicist)

• Manage and execute publicity and integrated marketing campaigns for high profile titles. Promote the corporate brand. Manage external agencies. Establish company’s online presence.
• Secured prominent features and interviews in top-tier outlets, including New York Times, USA Today, U.S. News & World Report, Los Angeles Times, TODAY, Parents, Prevention, Psychology Today, Yoga Journal, and more.
• Managed publicity for The Untethered Soul, New Harbinger’s first New York Times bestseller, from initial publication. Featured on Oprah’s Super Soul Sunday, Good Morning America, and other high-profile outlets.
• Created corporate blog for consumers. Integrated data, insights, and news angles to raise awareness about a diverse array of mental health topics and make psychology more accessible and less stigmatizing to.
• Spearheaded New Harbinger’s online presence. Created the company's social media accounts, set up corporate blog, and established blogs for author experts on Huffington Post, Psychology Today, and Psych Central, which.

• Support PR campaigns that elevate tech, business, and consumer companies, products, and services. Increase media coverage in traditional and online media outlets.
• Conducted extensive research, brand competition, and media coverage analysis for clients.
• Created personalized campaigns tailored to each client’s need. Pitched stories and clients' services to journalists, leading to articles in top-tier business and technology publications.

• Assist PR, marketing, and advertising departments with PR outreach, press tours, campaigns and launches. Develop pitches and media lists for PR outreach.
• Provided support for iTunes one-billion download campaign.
• Assisted multiple departments with Nike+iPod product launch.

• Duties performed: Producer, Director, Floor Director, Switcher, Sound Technician, Editor, Teleprompter, Talent, Cameraperson
• Produced and edited PSAs for Free Med Center, East Bay Black Prenatal Health and San Francisco SPCA so the non-profit organizations could increase community awareness of their services.
• Co-created wildlife television show for elementary school children.

Bachelor Of Arts (B.A.), Journalism- Pr Concentration (Annenberg Honors Program)

Educational Projects: • Case Study: Launched issue management techniques to assure Sursum Corda citizens that DC Department of Parks &.

Marketing

Courses include: • Managing Product and Go-to-Market Strategies • Marketing Research • Strategic Brand Management • New Product.