Adia Colar Email & Phone Number

• Designed and executed high-impact communications strategies for groundbreaking genetic studies, including: • The largest LRRK2 Parkinson’s disease study, in partnership with the Michael J. Fox Foundation. • The most extensive and diverse sickle cell trait and blood clots study. • Research addressing colorectal cancer disparities in the Black community, in collaboration with the Colorectal Cancer Alliance.• Partnered with over 20 lung cancer organizations to increase awareness of lung cancer genetics research through tailored media campaigns, educational events, and community outreach • Spearheaded communications to spotlight advancements in AI/ML, translating technical achievements into accessible, compelling narratives for diverse audiences • Elevated the company’s leadership profile by coordinating media interviews, peaking engagements, and thought leadership content • Represented the communications team at company-wide forums, showcasing results to stakeholders, and mentoring junior team members to foster growth and excellence

Oakland, Ca

Develop media relations strategy and manage communications. Partner with internal and external stakeholders to elevate launches.• Developed and managed communications campaign for "Philanthropy and HBCUs" report, in partnership with ABFE. Secured features in Associated Press, Barron’s, Inside Philanthropy, Philanthropy News Digest, NPQ, etc., leading to articles and syndications in more than 400 media outlets. Co-wrote key findings blog, which was second most viewed blog in May. Recorded data and HBCU grad videos and collaborated on social media. • Created and managed communications campaigns for Covid-19, racial equity, and Ukraine philanthropic funding websites. Featured in AP, BBC News, MarketWatch, New York Times, NPR, TIME, Vox, Wall Street Journal, Wired, and more.• Place features that highlight data, research, thought leadership, and special reports in high-profile outlets. • Spearheaded strategy for Apple Pay for Donations, disaster philanthropy, human rights philanthropy, and climate justice launches. • Identify and anticipate issues. Prepare proactive and reactive messaging and collaborate with executives and senior management on course of action. • Secure, advise, and prepare executives for interviews. Pen thought leadership pieces.• Collaborate with data, product, partnerships, and other internal teams. • Work cross-functionally with U.S. and international partners to promote global launches with key stakeholders and target audiences. • Create tailored messaging, talking points, official statements, and communications support for internal departments. • Edit Candid reports, blog posts, and internally- and externally-facing resources. • Co-chair of BIPOC DRG.

Oakland, Ca

Create and launch communications campaigns for health, lifestyle, and consumer technology clients. • Consulted with and provided expertise to help businesses and clients increase brand awareness. • Advised clients on which programs and campaigns would further their PR, brand, and marketing goals. • Helped effectively implement campaigns and programs.

San Francisco Bay Area

Develop and implement communications programs and strategies to generate media coverage. Elevate the corporate brand, product launches, initiatives, and special projects. Manage PR agency. • Owned strategy and managed communications campaigns, which increased customer awareness and SOV among target audiences, and contributed to a 41% YOY return in subscriptions. • Crafted wide range of communications materials that were tailored to distinct stakeholders, including messaging, official statements, blog and social media content, briefing documents, and issues management and crisis communications prep materials. • Worked cross-functionally with executive, product, engineering, data, design, and other teams to launch cohesive campaigns and drive the brand forward. • Collaborated on launch events and influencer campaigns that led to increased brand recognition, engagement, new partnerships, and press coverage. • Created, managed, and executed end-to-end communications campaign for unlimited subscription product launch. Secured lead feature on Fast Company and additional prominent coverage. • Promoted simultaneous campaigns, leading to coverage in Real Simple, The Verge, Lifehacker, Reuters, Forbes, Refinery 29, Business Insider, BuzzFeed, and other high-profile technology, consumer, and business media outlets.

San Francisco Bay Area

Strategize, create, and manage simultaneous integrated communications campaigns for high-profile titles, initiatives, and projects to spur consumer interest and increase media coverage and sales. Partner with key stakeholders worldwide. • Spearheaded comprehensive publicity campaign from initial publication for the #1 New York Times bestseller The Subtle Art of Not Giving a F— by Mark Manson. • Managed publicity campaigns for health, wellness, business, and self-improvement titles—some with swear words and others without—resulting in high-profile interviews and features in top-tier media outlets. Managed the budget and coordinated multi-city tours. • Secured media coverage in top-tier media outlets, including New York Times, TIME, USA Today, Washington Post, Boston Globe, HBO Vice News, ABC News, CNBC, Fox News, Quartz, NPR, The Atlantic, Forbes, Business Insider, AARP, Health, Women’s Health, Men’s Health, Ask Men, Prevention, SELF, Salon, Well + Good, and other outlets. • Developed press materials and key messaging. Prepared authors and spokespeople to effectively communicate key messages. Collaborated with marketing team on digital and social content.

(Previous Roles: Online Media Manager, Brand Management, Publicist)

Manage and execute publicity and integrated marketing campaigns for high profile titles. Promote the corporate brand. Manage external agencies. Establish company’s online presence.• Secured prominent features and interviews in top-tier outlets, including New York Times, USA Today, U.S. News & World Report, Los Angeles Times, TODAY, Parents, Prevention, Psychology Today, Yoga Journal, and more.• Managed publicity for The Untethered Soul, New Harbinger’s first New York Times bestseller, from initial publication. Featured on Oprah’s Super Soul Sunday, Good Morning America, and other high-profile outlets.• Created corporate blog for consumers. Integrated data, insights, and news angles to raise awareness about a diverse array of mental health topics and make psychology more accessible and less stigmatizing to non-professional consumers.• Spearheaded New Harbinger’s online presence. Created the company's social media accounts, set up corporate blog, and established blogs for author experts on Huffington Post, Psychology Today, and Psych Central, which drove significant growth in online publicity coverage. Penned thought leadership features geared toward psychology professionals.

Support PR campaigns that elevate tech, business, and consumer companies, products, and services. Increase media coverage in traditional and online media outlets. • Conducted extensive research, brand competition, and media coverage analysis for clients. • Created personalized campaigns tailored to each client’s need. Pitched stories and clients' services to journalists, leading to articles in top-tier business and technology publications.

Assist PR, marketing, and advertising departments with PR outreach, press tours, campaigns and launches. Develop pitches and media lists for PR outreach. • Provided support for iTunes one-billion download campaign. • Assisted multiple departments with Nike+iPod product launch.

Duties performed: Producer, Director, Floor Director, Switcher, Sound Technician, Editor, Teleprompter, Talent, Cameraperson• Produced and edited PSAs for Free Med Center, East Bay Black Prenatal Health and San Francisco SPCA so the non-profit organizations could increase community awareness of their services.• Co-created wildlife television show for elementary school children.

Bachelor Of Arts (B.A.), Journalism- Pr Concentration (Annenberg Honors Program)

Educational Projects: • Case Study: Launched issue management techniques to assure Sursum Corda citizens that DC Department of Parks &.

Marketing

Courses include: • Managing Product and Go-to-Market Strategies • Marketing Research • Strategic Brand Management • New Product.