Adi Katz Email & Phone Number

• Owned the product roadmap for the SodaStream e-commerce experience, prioritizing features to drive customer acquisition, engagement, and revenue growth.• Conducted user research and A/B tested design variations to optimize conversion rates across all e-commerce touchpoints.• Collaborated with cross-functional teams (marketing, engineering, design) to bring growth-focused product initiatives to life.• Analyzed customer data and market trends to identify growth opportunities and inform product strategy.• Managed the SodaStream e-commerce product backlog, ensuring alignment with business objectives and timely delivery of features.• Championed a data-driven approach to product development, using metrics to measure success and iterate on product features.

Tel Aviv, Israel

● Planning and developing A/B testing versions using VWO● Developing features and web pages to optimize site performance● Define requirements and ensure end-to-end high-quality product delivery● Creating and maintaining large scale websites written with HTML, CSS and JS

Tel Aviv-Yafo, Tel Aviv, Israel

● Defining KPIs and measuring the impact of the product on business metrics● Conducting market research and planning A/B testing to drive decision making and optimize sites usability● Data analysis and products performance reporting using Excel, Google Analytics and Tableau● Improving the company’s sites UX and performance through all the purchase funnel● Daily interaction with all stages of the production cycle, collaborating with R&D, marketing, designers and customer service● Originate features in collaboration with the R&D team● Define and prioritize team backlog using Jira

Tel Aviv-Yafo, Tel Aviv, Israel

● Conversion optimization based on user behavior using Excel, Google Analytics and Dynamic Yield● Requirements gathering from market analysts, customer service and manufacturing managers● Conducting qualitative and quantitative user research● Defining and improving product page UX