Adil Azim Email & Phone Number

London, Gb

London, United Kingdom

• Lead client relationships with global Financial Services clients, generating long-term foundational revenue streams and developing trusted relationships with C-suite clients• Lead cross-sector teams of strategy consultants and data analysts to develop commercial models providing actionable insights to optimise revenue steams for FS, Media, Retail, FMCG/CPG clients and B2B clients• Developed Manifesto’s Data & AI Strategy proposition, developing thought leadership and speaking at conferences and panel events• Developed and commercialised data-driven value capabilities including Manifesto’s D2C, Subscription and Loyalty value models to quantify and optimise customer lifetime valueClient Projects include:• Global Commercial & Retail Bank: Worked the Insights, Data & Analytics team to set their North Star and prioritise the value use cases, capabilities and cultural change that would enable to map, measure and optimise ROI of $500M+ in annual marketing spend across 100+ markets• US-based Multinational FMCG firm: Defined and aligned senior management around Global D2C strategy around 10 brands in 15 markets, created a D2C value model to assess proposition viability and feasibility of options, and working with strategy, finance and consumer insight teams to developed critical leading and trailing KPIs for measuring success of proposition pilots• US-based multinational Media & Publishing Group: Identified $80 million in annual savings against a total technology budget of $1 billion through development and implementation of a technology investment optimisation process across 10 business units • Switzerland-based multinational FMCG firm: Identified £110 million opportunity for an IoT proposition, tested customer value propositions to develop partnership-based launch strategy and minimise development costs and risk of channel conflict

London, United Kingdom

London, United Kingdom

London, United Kingdom

Managed multidiscipline teams of internal and external stakeholders to develop and execute bespoke ORM strategies combining PR, social media, digital and SEO expertiseLed multiple high-profile accounts including corporate (multinational trading firms, large industrials, UK retailers and biotech start-ups) and private clients (FTSE 100 CEOs, politicians and UHNW businessmen)Led initiatives to commoditise firm's proprietary technology, including development of insurance products and image tracking capabilitiesEstablished and developed key partnerships with PR firms, communications agencies, private wealth managers, law firms and family officesConducted client contract negotiations and oversaw multiparty strategy agreements

London / Cambridge

Advised on creation of integrated marketing & communications plan designed to leverage and highlight the power of ARM's partner frameworkInterviewed external and internal stakeholders to identify benefits, real and perceived, of partnerships with ARMCreated case studies of firms in other industries placing themselves at center of comparable business ecosystems

Oversaw risk management of funds, including hedge funds, equity, fixed income and balanced funds; total assets under management are currently £30bCreated an enterprise-level risk assessment methodology for Massachusetts Mutual (parent company- AUM: US$505b) allowing intuitive identification of sources of market investment risk; methodology was subsequently adopted at other subsidiaries including Babson Capital and Oppenheimer FundsDeveloped a framework for stress-testing return, risk and liquidity for complete range of mutual funds at Barings; includes facility for running user-defined stress tests with quick turnaround to address regulator queries or client concerns Owned numerous projects to enhance existing, and implement new risk systems; managed vendor relationships and coordinated IT support and business analysts Presented the firm’s risk management practices to clients at institutional sales pitches for multi-asset funds. AUM in these funds grew from £20m to £3b over 2007-2011Helped negotiate and implement a firm-wide derivatives strategy as a member of firm’s Derivatives Policy CommitteeInitiated a project to streamline, automate and create built-in error checking for all processes producing risk reports; negated the need to hire up to 2 additional team members for a similar un-automated workload

Mba, Strategy And Marketing

Bsc, Economics