• Transformed the department from a “Creative Services” model to an “In-House Agency,” creating an opportunity for growth in the sense of additional creative work on large projects at a fraction of the cost, better efficiency and superior brand knowledge• Helped initiate the development of a full-size digital department by developing in-house resources• Maximized efficiency by simplifying and standardizing the project review process• Rebuilt the entire Pennington Grass Seed product line to create a more consistent brand presence• Led the team in redesigning the Pennington Smart Seed packages with a net sales increase of +23% compared to previous year• Developed partnership opportunities with Lowe’s, Home Depot, Walmart, and regional independent stores• Managed a team of 6-8 designers who successfully handle over 1,200 projects per year• Created branding workshops and developed brand strategies for multiple business units in the company• Participated in research on industry trends and consumer demand preferences