Creative Director
Current- Transformed the department from a “Creative Services” model to an “In-House Agency,” creating an opportunity for growth in the sense of additional creative work on large projects at a fraction of the cost, better.
- Helped initiate the development of a full-size digital department by developing in-house resources
- Maximized efficiency by simplifying and standardizing the project review process
- Rebuilt the entire Pennington Grass Seed product line to create a more consistent brand presence
- Led the team in redesigning the Pennington Smart Seed packages with a net sales increase of +23% compared to previous year
- Developed partnership opportunities with Lowe’s, Home Depot, Walmart, and regional independent stores