Emelai’s technology centers on the behavioral psychology of users, helping customers to deliver human focused platforms. By applying the latest ideas in cognitive computing & decision making neuroscience and making use of machine learning/artificial intelligence, Emelai’s technology allows its customers to effectively target digital platforms’ messages (emails, notifications, banners etc) to the behavioral profile of each specific user. The combination of tailoring messages to the users’ decision making style along with the right timing and framing (Content Architecture), engenders Habit Formation. Habit Formation is the most effective way to get customers hooked to your digital platform, increase user engagement and ensures habitual and proper use of your platforms.

Our mission is to create technology that helps low-income people easily connect to the supplemental benefits they deserve. Since 2009 our product has helped over 1,500,000 households connect to nearly 300$ million in supplemental benefits. The project is a spin-off from development work at Zoteca and the EarnBenefits non-profit program. The company was established as in independent company in 1/2013.

Develop and design J2EE applications on the JBoss Enterprise Application Platform utilizing JBoss frameworks such as Seam, Drools, and Hibernate.These applications are CRM-centric enabling companies to more effectively manage their various partners, clients, and business objectives. I serve a key role in software programming and database design, as well as mentoring and training junior team members