Adithya Shetty Email & Phone Number

Bengaluru, KA, IN

Bangalore Urban, Karnataka, India

• Handle media campaigns for one of India's leading e-commerce clients, Amazon.in, specifically for Brand & Sellers pods along with Ather energy.
• Lead the development and execution of diverse media marketing plans, role also involves overseeing the seller’s segment independently and handling media campaigns across offline channels.
• Combining efforts with the digital team to develop integrated plans and post-execution documentation while consistently meeting deadlines.
• Honoured to contribute to India's largest campaign "Amazon Great Indian Festival" from approach to execution, including daily monitoring, competition tracking, and post-campaign analysis.
• Servicing dynamic client demands while executing plans with a success rate at least 98%
• Adept at conducting a thorough competition analysis & decoding valuable insights.

Bengaluru, Karnataka, India

• Managed offline media for one of top FMCG client, Himalaya Drug Co., focusing on leading 3 segment: facewash, soap, and facecare.
• Primary responsibility involves overseeing media activities for the flagship variant, which accounted to 70% of total media spends.
• Conducted presentations, executed campaigns, tracked metrics, and performed monthly reviews with comprehensive competition analysis, offering valuable insights.
• Contributed to gaining value-added benefits while mitigating like-to-like loss of GRPs for certain channels.
• Monthly competitor monitoring was crucial for maintaining a competitive edge and aiming to dominate in Share of Voice (SOV) to boost the soap brand's market presence.

Mumbai Area, India

• Accountable for managing media activities & initiatives for leading Auto player (Volkswagen)
• Independently created and presented a competition deck to the Media Team, offering valuable insights to the client and fostering a strong relationship to support their business objectives.
• Entrusted with end-to-end account management involving planning, implementation & post-evaluation across multi-media.
• Initiated & coordinated several multi-media initiatives to amplify & create buzz around product launches.
• Accountable for tracking brand & category & suggesting course correction to the client.
• Generated quality inquiries & leads for clients by planning print activities efficiently.

Mumbai Area, India

Accountable for offline media activities for prominent client in the telecom industry, Vodafone.Demonstrated proficiency in delivering successful TV campaigns by building a strong channel selection based on genre-level viewership trends and channel share affinity analysis.Contributed with the team to offer creative ideas for the brand, actively.

Mumbai, Maharashtra, India

Assisting national head of sales strategy team for driving revenue generation for one of the largest Indian music broadcasters: 9x Network channels.Accountable for creative competition data & leveraging data to highlight the channel's strengths and weaknesses to the team for informed decision-making.Providing data and insights to the Sales team to keep.

Mumbai, Maharashtra, India

Advanced Certificate, Digital Marketing & Communication, A+

Activities and Societies: Specialization in social media & content marketing

Post Graduate Diploma, Advertising

Bachelor'S Degree, Business Administration And Management, General, A+

High School, Commerce, A+

HSC

School