• Handle media campaigns for one of India's leading e-commerce clients, Amazon.in, specifically for Brand & Sellers pods along with Ather energy. • Lead the development and execution of diverse media marketing plans, role also involves overseeing the seller’s segment independently and handling media campaigns across offline channels. • Combining efforts with the digital team to develop integrated plans and post-execution documentation while consistently meeting deadlines.• Honoured to contribute to India's largest campaign "Amazon Great Indian Festival" from approach to execution, including daily monitoring, competition tracking, and post-campaign analysis.• Servicing dynamic client demands while executing plans with a success rate at least 98%• Adept at conducting a thorough competition analysis & decoding valuable insights.• Managed to successfully action Major integration during the tenure and ensured smooth execution during the period.• Successfully executed critical integration, ensuring a seamless transition during my tenure.

• Managed offline media for one of top FMCG client, Himalaya Drug Co., focusing on leading 3 segment: facewash, soap, and facecare.• Primary responsibility involves overseeing media activities for the flagship variant, which accounted to 70% of total media spends. • Conducted presentations, executed campaigns, tracked metrics, and performed monthly reviews with comprehensive competition analysis, offering valuable insights.• Contributed to gaining value-added benefits while mitigating like-to-like loss of GRPs for certain channels.• Monthly competitor monitoring was crucial for maintaining a competitive edge and aiming to dominate in Share of Voice (SOV) to boost the soap brand's market presence.

• Accountable for managing media activities & initiatives for leading Auto player (Volkswagen) • Independently created and presented a competition deck to the Media Team, offering valuable insights to the client and fostering a strong relationship to support their business objectives.• Entrusted with end-to-end account management involving planning, implementation & post-evaluation across multi-media. • Initiated & coordinated several multi-media initiatives to amplify & create buzz around product launches. • Accountable for tracking brand & category & suggesting course correction to the client.• Generated quality inquiries & leads for clients by planning print activities efficiently. • Proven expertise in delivering on TV campaigns by creating a robust channel basket, basis analysis of genre-level viewership trends & channel share affinity. • Assisted on various agency pitches by offering in-depth research analysis on competitive activities, thereby contributing to the growth of the agency's business.

Accountable for offline media activities for prominent client in the telecom industry, Vodafone.Demonstrated proficiency in delivering successful TV campaigns by building a strong channel selection based on genre-level viewership trends and channel share affinity analysis.Contributed with the team to offer creative ideas for the brand, actively participating in strategic innovation initiatives, especially during major campaigns like Vodafone's 4G launch.

Assisting national head of sales strategy team for driving revenue generation for one of the largest Indian music broadcasters: 9x Network channels.Accountable for creative competition data & leveraging data to highlight the channel's strengths and weaknesses to the team for informed decision-making.Providing data and insights to the Sales team to keep them updated on trends and developments in various genres and media segments.Preparing and delivering daily and weekly reports to support different organizational departments in their decision-making processes.