Articulating elegant and engaging experiences, understanding of complex information architectures for digital applications, design-experiences across multiple mediaDesign of Proof-of-Concepts and MVPs using design principles and rapid prototyping (Lean UX and Design Thinking)Leading the team in ideations , concept explorations and design solution executionWork closely with the technology team to define implementation standards for final deliverablesLiaise with regional + global teams, onsite stakeholders and managers for requirement understanding and ensuring smooth delivery of user experience across applications

Usability reviews and competitive analysisConsume UX research and documentation Lead ideation, Concept exploration and Design solution executionCreating User flows + Task flows, Lo-fi wireframes , Hi-fi wireframes and clickable prototypesCo-ordinate and manage communication with onsite stakeholders and managerMentor peers and junior team members

. My key duties and responsibilities include, among others, the following - • Meeting clients to discuss the brief, objectives and requirements• Understanding the client’s needs and developing suitable concepts• Conceptualizing and creating solutions on various projects i.e. Branding and Visual• Identity design, Branded Environment graphics, Publications and Brochure design,• Product Packaging Design, Social Media Ad campaigns, Layouts & Artworks for print.• Working individually or as part of a team as per the requirements of the project• Collaborating with copywriters, printers and account managers to give the best service to the clients.

Creative brief intake and determining the scope of workConceptualized and created solutions on various projects i.e. Branding and Visual Identity design,Branded Environment graphics, Publications and Brochure design, Website designWorked on Layouts & Artworks for print and handled Print- Production

Typeface Design Development with Prof.Mahendra PatelResearch and Study of Devanagari ScriptLearning the basics of Typeface design and setting the guidelines based on the research.Developing the first design draft of the typeface.

Understanding the client brief, requirement and their area of business and accordingly providing a solution.Visual Identity Design and Brand Collateral.