I am a passionate andlearner with a knack of solving problems,creatively. As a Senior Product Manager at BankBazaar India, I have over eight years of experience in creating and delivering innovative products for the B2C Fintech and Ecommerce sectors. I have a strong background in technology management, with an MBA and a B.Tech degree.My core competencies include designing and executing strategic product roadmaps, optimizing the customer journey and user experience, driving funnel conversions and revenue growth, and leveraging data analytics and emerging technologies to solve key business problems. I have successfully launched and scaled multiple features and products.On the Mobile app I have launched many engagement features like Personal Finance section, and the Finance 101 feature, resulting in improved user acquisition, retention, and cross-sell.My key skills are- Customer Empathy- Data driven decisioning- Creative Problem solving- Strong execution skills- Cross functional collaborationI am passionate about product excellence and customer empathy, and I collaborate effectively with cross-functional teams and external partners.
-
Senior Product ManagerBankbazaar India Mar 2022 - Mar 20241. Created product roadmaps, prioritizations, customer data analysis & presentations2. End-to-end product launch of a paperless, digital, co-branded loan & Credit cards, leading to total disbursements of > Rs.3 Crores.3. Collaborated with external bank partners, customer service teams, marketing & sales teams etc for the success of the product4. Ideated, wrote user stories and worked on design for customer focussed funnel improvements of key products in mobile app and websiteA/B tested multiple end to end conversion flows5. Created wireframes and guided the UI team for creation of mocks6. Managed expectations of CXOs and other stakeholders throughout the entire software development lifecycle (SDLC) -
Product ManagerBankbazaar.Com Jan 2021 - Mar 20221. Led the development of user engagement features for mobile app, which increased session time from 2min/session to 4.5 min /session2. Led end-to-end launch of Mutual Funds, owned user acquisition, reporting and handled post release customer issues3. Identified performance metric gaps and implemented strategic features to address them, resulting in a remarkable increase in Performance scores by over 70%
-
Senior Product ConsultantFinneeds Jun 2020 - Dec 2020Created product initiation and roadmap. Conceptualized and prioritized product development based on profit margins and customer needs.Designed a chatbot to streamline the process of completing extensive banking application forms effortlessly.Launched the first version of the website with lead collection mechanism -
Associate Product ManagerBankbazaar.Com Jan 2015 - May 2019Chennai Area, IndiaDesigning proposals and functional solutions after understanding business challenges.Taking Research based decisions for User Interaction & User engagement features and User Acquisition of the Product.Owning Functional Scope as well as Business Impact of various features in the Mobile App.Writing User stories, wireframes and Mock Ups for the team.Owning UAT of the feature and presenting the feature to the Management for Sign-Off.Owning Feature development and delivery (App release in the Play/App Store).Responsible for Growth Hacking and resetting User Acquisition goals for marketing team.Communicating feedback and changes as per User feedback and Analytics.Handled the process for Change requests and prioritizing the issues.
-
Senior Business Analyst, MobilityPhoton Interactive Aug 2013 - Dec 2014Worked on Mobile Apps for iOS and Android. Worked on various domains such as Healthcare, Retail and User Data Management.Handled a 30 member team and kept them up-to date with the requirements with weekly walkthroughs.Created the Feature list based on the requirements document by following Agile process.Handled business requirement Calls, finalized business requirements by writing User Story document, Wire frames / Mock-up and got client “sign off” on the same.Assisted in identifying change requests and estimating efforts along with managing timelines for the same.Prioritized outstanding defects with the QA team and took them to closure.Updated Feature coverage for every sprint to ensure and have the scope in-tact.Performed analysis and other Supporting Tasks: GAP Analysis Creation of supporting documentation such as Requirement Traceability Matrix (RTM), Demo Script and Demo Story Board. -
Intern(Market Research And Analyst)Zion Tutorials Sep 2012 - Mar 2013Chennai Area, IndiaAnalyzed and deciphered the current market trends and demand of a Hand Held Knowledge Management Devices(Educational tablet) Spent several days at different schools talking to the target customers (Students of 11th and 12th standards), target buyers (parents) and influencers (School authorities).Designed the Questionnaires for the target customers and Prepared raw data for analysis using SPSS and MExcelUsed the information gathered at these on-site visits in suggesting changes in product development, marketing strategies and distribution channels to be used, to the client.Presented the whole analysis in an actionable fashion to the client and explained the outcomes effectively
-
Quality Assurance EngineerInfosys Technologies Ltd Oct 2009 - Mar 2012Chandigarh Area, IndiaResponsible for giving formal Presentations to the client and explaining to them the functional implementation of Business requirements stated.Involved in preparation and review of use cases for BRD and Test plan documents, Requirement Gathering and their mapping with the changes in existing softwareExpertise in writing SQL queries and performing Quality Analysis in the Databases/Back end of the applicationFound and reported major flaws in the functional design(FSD) of the application and suggested changes and work-arounds which saved major rework. Was chosen to work at the client location to manage, schedule & collaborate with various stakeholders Understood and Analyzed the business requirements and gave Knowledge Transition sessions to rest of the teamLed 7 members working on a turn-key project to achieve record turnaround time Led the discussion with various stakeholders during the UAT phase explaining the show stoppers and functional defects in the application.Expertise in analyzing and preparing SWIFT payment messages (MT103,MT202,MT202cov,MT205Cov,MT940,MT942)
Aditi Verma Education Details
-
Magna-Cum-Laude(3.4 Out Of 4 Cgpa)
Frequently Asked Questions about Aditi Verma
What is Aditi Verma's role at the current company?
Aditi Verma's current role is Product Manager| Product Marketing & growth|B2C| B2B| E-commerce | SaaS platforms| Agile methodologies.
What schools did Aditi Verma attend?
Aditi Verma attended Great Lakes Institute Of Management, Jss Academy Of Technical Education, Noida.
Not the Aditi Verma you were looking for?
-
-
Aditi Verma
Gurugram -
-
ADITI VERMA
Commercial Operations Manager | Revenue Optimization & Regulatory Compliance Specialist | Team LeaderLucknow
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial