Aditi Mohanraj Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Chennai, Tamil Nadu, India

- Strategically involved in the development of the Messaging Metrics Library playing a value role in the design, build and population phases. The MML is an internal tool which equips Marketing and Sales with valid, and up-to-date product proof points that are compelling, and demonstrate our strengths. This tool currently houses 200+ athenahealth Metrics which are used in collateral directed to prospects and customers. - DRI spearheading the efforts to revamp and set up our internal tool, the Industry Statistics Library, which aid marketers and content owners to have easy access to relevant stats, that support and enhance our value narratives in marketing/sales collateral. - Drive new athenahealth metrics and statistics creation- Deliver ad-hoc research reports for internal marketing teams

Chennai, Tamil Nadu, India

- Delivered research reports on key industry trends and competitor capabilities which aid the Product Development teams, as well as the Marketing teams. - Delivered in-depth market analysis reports for specific specialties, particularly outlined in our 2023 Corporate Strategy

Chennai, Tamil Nadu, India

As a Content Writer, I was responsible for - writing customer success stories, and compelling case studies from interview transcripts, that would articulate the strengths and differentiators of our solutions. These were used in marketing campaigns directed to prospects and clients. - proofing our annual print magazine "Connections" which was sent out to our high value clients.- web staging our blogs, and working with designers to deliver output which is both engaging and also in line with our brand guidelines. I also worked cross-functionally and supported the Market Intelligence Team with a market research project on Patient Payment Tools.

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India