• Led 19 IN launches for Echo working with GTM, onsite merchandising and global teams• Lead innovative marketing campaigns based on key objectives from conceptualization to implementation of 360 degree campaigns (digital, content, TV, radio, print and OOH)• Created cohort specific content highlighting various Alexa features • Developed and implemented new social media strategies and plans to increase brand awareness and follower base • Worked closely with agencies to identify,… Show more • Led 19 IN launches for Echo working with GTM, onsite merchandising and global teams• Lead innovative marketing campaigns based on key objectives from conceptualization to implementation of 360 degree campaigns (digital, content, TV, radio, print and OOH)• Created cohort specific content highlighting various Alexa features • Developed and implemented new social media strategies and plans to increase brand awareness and follower base • Worked closely with agencies to identify, conceptualize and implement, brand integration, content marketing and influencer marketing efforts for Echo/ Alexa• Translate latent brand interest to build relevance and create awareness via targeted events and integrated marketing campaigns • Custodian of health and imagery metrics for Amazon Echo/ Alexa • Drive thinking on creative planning, working with creative agencies building off of strategic input documents and creative briefs• Worked with internal media team and external partner agencies in translating media brief into effective plans Show less

Interacted with business executives to identify requirements and created project scopes to help meet objectives.Partnering between business stakeholders and internal creative teams for D1's (Amazon's internal agency) creative projectsEnd-to-end management of creative executions across on-site, off-line and video from inception to execution driving CTR and OPSProvide creative solutions that help in better CXClosely working with multiple stakeholders/ cross-functional teams in… Show more Interacted with business executives to identify requirements and created project scopes to help meet objectives.Partnering between business stakeholders and internal creative teams for D1's (Amazon's internal agency) creative projectsEnd-to-end management of creative executions across on-site, off-line and video from inception to execution driving CTR and OPSProvide creative solutions that help in better CXClosely working with multiple stakeholders/ cross-functional teams in managing projects, schedules , budgets and resourcesPlanning resource allocation between internal teams, Global Production Service (Amazon's internal production support) and third party agencies to ensure adherence to strict timelines while optimizing project commercialsAdept at managing and executing film and still shootsWork with global counterparts across EU and USA on marketing initiatives Show less

Key clients: Etisalat (Afghanistan), Aster Pharmacy (UAE), Avirate and Virginia Developers (India)Key responsibilities: As a people’s manager, my team was responsible for development and execution of marketing and advertising plans. This included brand architecture, marketing calendars and setting client/brand objectives | Co-ordination with internal teams and third parties, like production houses, photographers, media houses and event organisationsKey successes: Being part of… Show more Key clients: Etisalat (Afghanistan), Aster Pharmacy (UAE), Avirate and Virginia Developers (India)Key responsibilities: As a people’s manager, my team was responsible for development and execution of marketing and advertising plans. This included brand architecture, marketing calendars and setting client/brand objectives | Co-ordination with internal teams and third parties, like production houses, photographers, media houses and event organisationsKey successes: Being part of the core team for the Etisalat brand film | Part of the Aster Pharmacy film where Sachin Tendulkar was the brand ambassador Show less

Key clients: Expat Group, Portea and KemwellKey responsibilities: As a people’s manager, my team was responsible for collaborating with client marketing teams to develop marketing campaigns | Helped develop sales tools for client teamsKey successes: Planning and strategy development for a new positioning for White Mischief Vodka | Wrote a sharp brief for a new business pitch for Portea which resulted in innovative ideas that were pitched and won us the business

Key responsibilities: Handled internal and corporate communications | Played a pivotal role in pricing products | Involved in every aspect of the businessKey successes: Set up and managed the corporate website | Designed an internal process software for easy overview of daily business

Key clients: Deccan Chargers, Deccan Chronicle, REVA, TVS and ngpayKey responsibilities: Drove all major agency accounts | Tracked campaign and promo effectiveness | Executed still and film shootsKey successes: Played an active role in the launch of TVS’ electric bike, TVS Fortune | Was pivotal in the Deccan Chargers IPL 2010 campaign

Key clients: Shell, White Mischief Vodka, Kerala Ayurveda Ltd. and Spice TelecomKey responsibilities: Brand campaign and ideation | Briefs | Third party managementKey successes: Promoted from trainee to Account Executive in 9 months | Active role in launch campaign of Shell across India | Part of the team that rebranded the White Mischief Vodka bottle design | Part of the shoot for IPL and White Mischief