Area: Everything post-purchase (own research for multiple Customer Support Experience initiatives- cx self-serve within app, website, msite; experience across various customer support channels, their parity; uncovering the needs within FK contact centre for better support outcomes; bringing teams w/o prior user research bandwidth into the fold for improved post-purchase experience for Fk customers)Mentoring a few teammates informally.

Areas: FK Plus (loyalty program), Fintech products, Next 100 Million Quant study, new category initiatives.-End user obsession and advocacy-Learning about and balancing business, product, tech realities while championing users' voice-Research requirements elicitation and stakeholder management-Planning and executing user research studies end to end-Prioritizing research findings and tracking them to completion as inputs into product improvement-Evangelizing user… Show more Areas: FK Plus (loyalty program), Fintech products, Next 100 Million Quant study, new category initiatives.-End user obsession and advocacy-Learning about and balancing business, product, tech realities while championing users' voice-Research requirements elicitation and stakeholder management-Planning and executing user research studies end to end-Prioritizing research findings and tracking them to completion as inputs into product improvement-Evangelizing user research-Sharing and growing: research capability improvement of self and peers Show less

Interviews with potential product / service / system users for requirements elicitation, gleaning insights and usability testingAcademic writing and editing (design education)

-Crafted outreach and communication strategy for the organisation-Ensured standardization, quality control on communication, information inflow/outflow across various channels such as website, quarterly newsletter, social media, organisational presentations, events-Handled media inquiries-Co-planned and co-facilitated 'Inventing Green' a course on re-thinking the materials, design and delivery of energy products in the developing World with education lab that was conducted at… Show more -Crafted outreach and communication strategy for the organisation-Ensured standardization, quality control on communication, information inflow/outflow across various channels such as website, quarterly newsletter, social media, organisational presentations, events-Handled media inquiries-Co-planned and co-facilitated 'Inventing Green' a course on re-thinking the materials, design and delivery of energy products in the developing World with education lab that was conducted at Srishti, Bangalore and MIT, USA-Maintained an updated trove of organisation's photographs, audio-visuals, proposals, donor agency reports and communication, archival documents-Co-planned and co-facilitated several workshops as part of University Engagement Programme-Coordinated internships Additional responsibilities-Needs and impact assessments-Communication design-Recruitment-Employee on-boarding, employee and intern handovers-CSR proposal writing-Project coordination-Internal capacity building workshops-Support with event organisation, collateral design, crafting event take-aways-Building partnerships Show less

-Co-created communication design courses, instructional videos, edited books, designed case-studies as part of e-Kalpa, a project on ‘Creating Digital-learning Environment for Design’ sponsored by the Ministry of Human Resources, Government of India as part of the National Mission in Education through Information and Communication Technology.-Conducted qualitative user studies-designed audio-visuals-wrote for print and web-drafted proposals and project pitchesMentors: Prof… Show more -Co-created communication design courses, instructional videos, edited books, designed case-studies as part of e-Kalpa, a project on ‘Creating Digital-learning Environment for Design’ sponsored by the Ministry of Human Resources, Government of India as part of the National Mission in Education through Information and Communication Technology.-Conducted qualitative user studies-designed audio-visuals-wrote for print and web-drafted proposals and project pitchesMentors: Prof. Ravi Poovaiah, Prof. Nina Sabnani and Prof. Mandar Rane Show less

An exploratory study to understand the role of pastoral women in the traditional livelihood of animal husbandry at Banni Grasslands, Kachchh, Gujarat-Conducted participant observation, focus group discussions, shadowing women of12 out of 22 semi-nomadic, pastoral clans present at Banni Grasslands to understand thepractices followed in traditional livelihood of animal husbandry, pastoral women’sperception of the same and their contributions to family income.-Additional… Show more An exploratory study to understand the role of pastoral women in the traditional livelihood of animal husbandry at Banni Grasslands, Kachchh, Gujarat-Conducted participant observation, focus group discussions, shadowing women of12 out of 22 semi-nomadic, pastoral clans present at Banni Grasslands to understand thepractices followed in traditional livelihood of animal husbandry, pastoral women’sperception of the same and their contributions to family income.-Additional assignments:branding for milk-based products sold by livestock keepers, designing collateral for BanniPashumela 2010. Show less

Developed communication for Small Steps project (website look and feel, label design, promotional postcards ) and concepts for bulk packaging cum display of the Small Steps bag

Illustrations and branding.

Communication design

Village home-stays project, a film called Off the map and teaching basic English to adolescent girls.