I am a seasoned marketing professional with 3 years of experience helping brands achieve their goals through effective strategies and engaging content. As a brand strategist, I specialize in developing and executing marketing plans that drive awareness, engagement, and revenue.My expertise lies in creating and implementing innovative marketing campaigns that capture audiences' attention and deliver results. I am skilled in developing content that resonates with target audiences, including website copy, social media posts, email campaigns, and more.With a strong background in data analysis, I am able to measure the success of campaigns and make data-driven decisions that optimize performance. I am also experienced in managing and coordinating teams, working with cross-functional departments, and collaborating with external agencies.Throughout my career, I have worked with a diverse range of brands across various industries, including Fashion, Advertising, Real Estate and Event Management. I am passionate about staying up-to-date on the latest marketing trends and technologies, and am always looking for new and innovative ways to help brands succeed.If you're looking for a marketing professional who can deliver results, please feel free to reach out to me. I look forward to connecting with you!
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Insurance AdvisorTd InsuranceToronto, On, Ca
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Visual MerchandiserZaraToronto, On, Ca -
Visual MerchandiserZara Jun 2024 - PresentOntario, Canada• Incorporate merchandising strategies to highlight new arrivals and bestsellers• Incorporate eye-catching window and store mannequins reflecting trends and new collection • Cross-trained with women’s and stock department • Analyze sales data and customer behavior using platforms like Excel or specialized retail analytics tools to make weekly commercial plans for monitoring target success • Use tools for layout planning and design visualization like Microsoft Presentation and Keynote for new collection and sale transitions• Use mobile devices for real-time updates on inventory and store displays• Leverage platforms like Microsoft Teams for communication with teams• Ensure adherence to Zara’s branding guidelines• Stay updated on fashion trends and competitor market • Training staff on selling techniques and product knowledge• Assisted in inventory management, monitoring stock levels, and reporting discrepancies to management• Demonstrated a strong commitment to customer service by engaging with customers in a friendly and professional manner -
Sales AssociateZara Aug 2022 - PresentOntario, Canada
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Marketing ExecutiveA J Estate Management Jul 2021 - Sep 2022Ahmedabad, Gujarat, IndiaReal Estate Company - India•Developed and implemented marketing plans and strategies to promote the company's and its properties to existing and prospective clients•Developed marketing materials such as brochures, flyers, digital ads, social media posts, and website content that effectively communicate the company's message and value proposition•Managed and oversee advertising campaigns across multiple channels, including print, digital, and social media, to drive traffic and generate leads•Worked closely with the sales team to understand their needs and create targeted marketing materials and campaigns that align with their sales goals•Tracked and analyzed campaign performance metrics, including website traffic, leads generated, and conversion rates, to identify areas for improvement and optimize marketing efforts•Successfully increased website traffic by 50% and content engagement by 20% through SEO optimization and targeted content marketing strategies•Developed and managed marketing budgets, ensuring that all marketing activities are conducted within the allocated budget
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Associate Content And CopywriterAce Advertising Mar 2021 - Jun 2021Advertising Agency - India•Wrote clear and concise copy for a variety of mediums, including social media, email marketing, website content, print ads, and video scripts•Collaborated with the creative team to develop creative concepts that align with client goals and resonate with target audiences•Edited and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines•Worked closely with cross-functional teams, including account managers, and strategists, to develop and executed integrated marketing campaigns -
Freelance MarketingViva Track Jan 2021 - Feb 2021Ahmedabad, Gujarat, IndiaEvent Management Company - India•Responsible for managing the company's social media presence, creating and publishing content, engaging with followers, and monitoring and reporting on social media analytics•Created various types of content, including social media posts, email marketing campaigns, press releases, blog posts, and website copy•Tracked and reported on key performance indicators (KPIs), such as attendance, engagement, and revenue
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Marketing InternUnschool Jun 2019 - Jul 2019Hyderabad, Telangana, IndiaOnline Learning Platform - India•Developed and executed sales and marketing strategies to promote the company's online education platform and increase user acquisition, resulting in a 25% increase in website traffic and a 15% increase in user sign-ups•Created compelling marketing content for email campaigns, social media posts, and website copy to promote the company's online courses and engage with potential customers.•Utilized social media platforms such as Facebook, Instagram, and Twitter to expand the company's social media presence and increase brand awareness, resulting in a 20% increase in social media followers•Provided regular reports to management on sales and marketing performance and presented recommendations for improvement -
Sales And Marketing ExecutiveDash Technologies Inc Mar 2018 - Apr 2019Ahmedabad Area, IndiaRecruiting agency - India•Develop and implement sales strategies to drive business growth and meet revenue targets•Identify potential clients and generate leads through various channels, such as cold calling and social media platforms like LinkedIn•Work closely with recruiters to understand client needs and develop customized recruiting solutions•Negotiate contracts with clients and candidates to ensure fair and competitive terms that meet the needs of all parties•Achieved a 20% increase in lead generation through the development and implementation of a targeted email marketing campaign
Aditi Upadhyay Education Details
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Graduate Certificate Program, Corporate Account Management -
Brand Management -
Mass Communication And Marketing
Frequently Asked Questions about Aditi Upadhyay
What company does Aditi Upadhyay work for?
Aditi Upadhyay works for Td Insurance
What is Aditi Upadhyay's role at the current company?
Aditi Upadhyay's current role is Insurance Advisor.
What schools did Aditi Upadhyay attend?
Aditi Upadhyay attended Centennial College, Seneca College, Pandit Deendayal Petroleum University, Gandhi Nagar.
Who are Aditi Upadhyay's colleagues?
Aditi Upadhyay's colleagues are Neil Calvin, Mittali Chawla, Mohamed Abbas, Melanie Stiksma, Bhargavi Haneesha Gorle, Tanzeen Kaur, Sophie Charland (Elle/she/her).
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