Brand and Marketing Consulting

- Initiated and created the company's corporate website which led to increased market awareness.- Researched and Analysed different target groups and understood their requirements, all of which was suggested to the board of directors.- Created presentations for products which were further used by the sales team.

- Led the Insights team. Performed market research and analysis of different countries in Africa, Asia and UAE.- Proposed Strategies to target markets in UAE and Africa which were further implemented by the sales team.- Part of go-to-market team of new product launches.

- Managing Marketing Analytics- Creating product strategy - Content strategy - Content briefing- Keyword analysis and SEO- YouTube channel management and optimisation of videos

- Re-Creation of the Corporate Website i.e. www.niit.com- Strategizing Social Media Campaigns / Digital Marketing Strategies - Creating Industry Briefing Documents- Editor of the Internal e-Newsletter- Editor of the Investor Newsletter

- Developed operating systems and processes for the company and implemented the same.- Analyzed Company data. - Undertook Market Research and its analysis. - Conceptualized the company’s first outlet branded fudz4u.- Involved in the Branding and Marketing practices of the company.

- Researched and wrote articles on several topics - Articles have been published on blogs , EVI Newsletters and The Financial Express. Given below are some links of such articles: (i) http://www.sustain2green.com/p/major-trends-observed-while.html (Blog)(ii) http://www.financialexpress.com/news/consumers-growing-green/917038/0 (The Financial Express) - Involved in the marketing practices taken up by the company.- Successfully raised sponsorship for their annual event FE-EVI Green Business Leadership Survey and Awards 2012.- Created and gave presentations for the company. Eg. Risks faced by agricultural sector.- Compiled advisory projects into MIS reports.- In-house Editor for articles and publications of the company.

Created company investment analysis reports for DLF Pramerica. The analysis was undertaken by studying each company‘s financial reports, future plans and market reports on the same.