I'm a psychological numbers guy & as an Assistant Manager - Performance Marketing at Bloom Hotels, I plan and execute data-driven digital marketing campaigns across various channels and platforms to drive bookings, revenue, and loyalty for the brand. I have a Bachelor of Science in Hospitality Administration/Management from the Institute of Hotel Management Delhi, and I am certified in Fundamentals of Digital Marketing by Google and Google Ads Measurement by Google Digital Academy. I have over two years of experience in performance marketing, starting as an intern and then a management trainee at Bloom, where I learned and applied the best practices of Google Ads, Facebook Ads, Google Analytics, and other tools to optimize and measure the performance of our online marketing efforts. I have also contributed to several strategic projects, such as launching a new loyalty program, expanding into new markets. I am passionate about leveraging data and technology to create engaging and personalized experiences for our customers, and I am always eager to learn new skills and explore new opportunities in the digital marketing field.