Brand Manager for Arena channel

• Digital media manager for Maruti Suzuki Corporate and Arena channel (brands Dzire, Swift, Alto, Wagon R), True Value (TRV) and Maruti Suzuki Driving School (MSDS)o Responsible for Always On strategy utilizing Search, Discovery, Display and Remarketing platforms.o Strategizing and executing Brand Awareness campaigns on Auto Expo '23, Road Safety, TRV and MSDS.o Planned and executed Influencer campaigns in discussion with brand teams on Instagram and YouTube. • Handling… Show more • Digital media manager for Maruti Suzuki Corporate and Arena channel (brands Dzire, Swift, Alto, Wagon R), True Value (TRV) and Maruti Suzuki Driving School (MSDS)o Responsible for Always On strategy utilizing Search, Discovery, Display and Remarketing platforms.o Strategizing and executing Brand Awareness campaigns on Auto Expo '23, Road Safety, TRV and MSDS.o Planned and executed Influencer campaigns in discussion with brand teams on Instagram and YouTube. • Handling website and customer application (both Android & iOS) for (TRV) and (MSDS) channels. o Developed and launched the e-booking feature for TRV customers on the website as a pilot (currently running) on 25 dealers.o Launching various customer-centric modules like Learning Management and Learner License mock-test on the MSDS app.• Social o Managing social listening, sentiment analysis, Online Reputation Management (ORM), crisis management via Sprinklr platform. Show less

• Digital media manager for True Value (TRV) and Maruti Suzuki Driving School (MSDS) channelso Responsible for Always On strategy utilizing Search, Discovery, Display, UAC, Google & Facebook Dynamic Remarketing platforms.o Strategizing and executing Brand Awareness campaigns on TRV and MSDS.o Evaluating and on-boarding new platforms like Snapchat, InMobi, Quora, Google UAC, etc.• Handling website and customer apps (both Android & iOS) for TRV and MSDSo Launched a… Show more • Digital media manager for True Value (TRV) and Maruti Suzuki Driving School (MSDS) channelso Responsible for Always On strategy utilizing Search, Discovery, Display, UAC, Google & Facebook Dynamic Remarketing platforms.o Strategizing and executing Brand Awareness campaigns on TRV and MSDS.o Evaluating and on-boarding new platforms like Snapchat, InMobi, Quora, Google UAC, etc.• Handling website and customer apps (both Android & iOS) for TRV and MSDSo Launched a pricing engine module on the TRV website where users can get an estimated price of their second hand cars from anywhere.o Revamped the customer journey on the TRV app in-line with business objectives.o Launched modules like showroom locator, 'recommended course' and quiz on the MSDS customer app.• Advocacy programo Initiated the employee and dealer advocacy program for MSIL on-boarding more than 600 advocates.o Helped generate 2000+ UGCs, 10M+ organic reach and 5% positive sentiment on social media for MSIL Show less

• Thought Leadership: Associate editor and project manager for multiple print magazines, online articles and videoso Responsible for launching the first industry-specific issue of HCL’s flagship thought leadership publication, Straight Talk, for the Life Sciences & Healthcare, Public Services & Manufacturing as well as Hi-Tech verticals, with each special issue having a target funnel influence of $100mn while engaging key executives from top target accounts.o Responsible for… Show more • Thought Leadership: Associate editor and project manager for multiple print magazines, online articles and videoso Responsible for launching the first industry-specific issue of HCL’s flagship thought leadership publication, Straight Talk, for the Life Sciences & Healthcare, Public Services & Manufacturing as well as Hi-Tech verticals, with each special issue having a target funnel influence of $100mn while engaging key executives from top target accounts.o Responsible for nominations, interviews, design as well as publishing on both online and print mediums. o Co-created multiple Straight Talk videos, a five-question format thought leadership video, by getting Show less

• Content Marketing: Category manager for Life Sciences & Healthcare, Public Services & Manufacturing, Hi-Tech verticals as well as Digital Process Outsourcing and Enterprise Studio service lineso Streamlining content generation and content publishing on the website for the above business units and for their respective acquisitions, through a tool called Kapost. Sustained efforts leading to 15% increase in content assets like case studies, whitepapers and brochures being… Show more • Content Marketing: Category manager for Life Sciences & Healthcare, Public Services & Manufacturing, Hi-Tech verticals as well as Digital Process Outsourcing and Enterprise Studio service lineso Streamlining content generation and content publishing on the website for the above business units and for their respective acquisitions, through a tool called Kapost. Sustained efforts leading to 15% increase in content assets like case studies, whitepapers and brochures being generated.o Ensuring consistency and adherence to brand guidelines for all newly created content.o Optimizing all the web content as per SEO recommendations to improve traffic and page rankings, leading to a 15% increase in traffic YoY and 10% more keywords being ranked in top 10.o End to end ownership of executing various blogging competitions across verticals to create quality content while ensuring employee engagement, leading to 30% more blogs generated than the previous year.o Responsible for the social eminence programo Assisted the program manager of the client testimonial program in getting nominations, creating questions and execution and editing of testimonial videos.o Responsible for creating the MD&A (Management Discussion and Analysis) section of the annual report in collaboration with the PR team and various business units.• Customer Experience Centre: Content and experience manager for HCL’s one and only Customer Experience Centre (CEC)o Program manager responsible for both digital and physical content assets in the CEC. Systematic updates to all physical assets like analyst wallpapers, positioning wall, internal branding wallpapers, customer appreciation wallpapers, etc. Ensuring refreshed and most recent digital content is present across various zones of the CEC with a fair representation of the different business units.o Influencing more than 100 customer visits each year and ensuring a delightful experience for each and every customer during their walkthrough. Show less

• Digital Marketing: Assisting organic and paid campaigns across various social media channels platformso Responsible for organic promotions across LinkedIn, Twitter and Facebook for important industry events as well as important content assets, in collaboration with business marketing teams.o Responsible for planning, execution and monitoring of various paid campaigns around industry events as well as for spreading awareness on the LinkedIn platform, in collaboration with business… Show more • Digital Marketing: Assisting organic and paid campaigns across various social media channels platformso Responsible for organic promotions across LinkedIn, Twitter and Facebook for important industry events as well as important content assets, in collaboration with business marketing teams.o Responsible for planning, execution and monitoring of various paid campaigns around industry events as well as for spreading awareness on the LinkedIn platform, in collaboration with business marketing teams Show less

Contract Compliance Manager for a leading auto-maker and HCL’s largest account till date• Contract Complianceo Creating and maintaining a Contract Compliance Matrix for multiple HCL marquee customers including a leading European car manufacturer and a leading fashion giant. o Collaborated with various Delivery leads and their teams to manage customer contractual obligations to ensure compliance, transparency and customer satisfaction.o Identifying owners from various teams… Show more Contract Compliance Manager for a leading auto-maker and HCL’s largest account till date• Contract Complianceo Creating and maintaining a Contract Compliance Matrix for multiple HCL marquee customers including a leading European car manufacturer and a leading fashion giant. o Collaborated with various Delivery leads and their teams to manage customer contractual obligations to ensure compliance, transparency and customer satisfaction.o Identifying owners from various teams, having discussions to explain the objectives and requirements of this activity, receiving first level inputs and finally continuing this process over a quarterly cycle to ensure the latest updates, tracking of contractual requirements to avoid any major misses as well as maintaining quality within delivery operations.• TPC reconciliation: Working with delivery and TPC personnel to check on compliance of licenses available for use for Third Party Contractors. Set-up weekly calls with all internal SPOCs as well as the customer to update on progress covering the list of TPCs (123). Show less

Project Manager for one of HCL’s top five accounts and largest life sciences customer at the time• Audit: Responsible for Ops Hi5 audit of the account and for conducting internal audits on Doer Checker, Incidents and Service Requests. Implementing various recommendations of audit and preventing Human error• Project: Undertook an EN BAU project for VM server build and managed it end to end by coordinating with customer project manager and HCL internal technical teams.• Invoicing:… Show more Project Manager for one of HCL’s top five accounts and largest life sciences customer at the time• Audit: Responsible for Ops Hi5 audit of the account and for conducting internal audits on Doer Checker, Incidents and Service Requests. Implementing various recommendations of audit and preventing Human error• Project: Undertook an EN BAU project for VM server build and managed it end to end by coordinating with customer project manager and HCL internal technical teams.• Invoicing: Managing vendor relationships by ensuring timely approvals for their invoices & coordinating between various HCL teams to address vendor concerns and minimize impact on delivery. Average pending invoice count reduced from 70 to <10• Billing: Tracking and following up for closure on customer billing cases as well as maintaining and publishing regular updates and reports. Resolved cases as old as 18 months and ensured minimum revenue loss.• PO reconciliation: Prepared a detailed report after reconciling all POs with different vendors during termination.• Miscellaneous: Worked on various activities including ACSAT improvement plans, MS Office and Outlook upgrade for the OMC, consolidating data on educational/technical details of all resources, etc. Show less

Responsible for investigating and assessing the reasons for the cancellation of bookings of various MSIL models in the NCR region. Looked into actual booking cases which got cancelled and led to a loss in revenue for the company. On the basis of the findings and analysis, presented suggestions to address the reasons for cancellation.