• Spearheaded Luno Trading Competition, boosting Luno ID's Total Volume by 28.3%.• Support Launched the Luno Xperience initiative and established a physical presence with Luno booths at three major malls in Indonesia (Gandaria City, Lippo Mall Puri, and Summarecon Mall Serpong).• Relaunched the E-Commerce partnership, achieving 200+ first-time purchases within the first month.• Led the Luno Market Maker Program to enhance platform liquidity and support robust trading activity.• Designed and hosted LUNOBAR (Luno Nonton Bareng) events to improve retention among high-value customers.• Executed and managed the Luno community, creating daily engagement campaigns such as quizzes and polls, while overseeing three community admins.• Monitored and optimized performance for partnership and affiliate programs using central data analytics, identifying areas for improvement and implementing actionable solutions to drive results.

• Coordinated across Community, Marketing, and Partnership departments to enhance Luno’s presence and community engagement.• Manage Luno Official Telegram Community with 3 admins • Organized high-impact campaigns, including the 11/11 and 12/12 E-Commerce double date campaigns, driving significant user engagement.• Developed and led finance/crypto webinars, overseeing all aspects from conceptualization, copy creation, and design briefs to publication.• Executed regular community events to enhance user retention and loyalty.• Assisted in the development and deployment of CRM communications (Email, Push Notifications, In-App), driving consistent user engagement across touchpoints.• Supported global recruitment efforts by scheduling interviews and connecting with potential candidates.• Led the end-to-end process for Luno's imported goods clearance, managing documentation and customs clearance for seamless operations.• Handle Luno Community Voices in Indonesia from Interviewing to Photography