Aditya Hakim is an art-based copywriter who has interest in social and political communication as well as history and culture. With almost ten-year experience, he’s been working in a various creative workplaces that focused on brand development. From local independent agencies, a start-up animation production house, an emerging local brand, to the national campaign team of presidential election. The latter is the most significant phase in his career, where he successfully met the KPI by creating a new way of political expression in social media especially for millennials through engaging positive narratives. On strategic thinking, he’d been developing the right way to communicate with millennials: identifying touch points to communicate effectively (for example, using literacy trends and youth creative communities) and then transformed the complicated political messages into an easy-to-understand daily language. On executing creative works, he committed to the process: deeply understanding the issue and the insights, gives much attention to the details and generate satisfying results at the end. His interests in social, politics, history, and culture makes him all-out in developing creative ideas regarding those issues. He passionately digging into the textbooks even the Constitution to create great snackable content related to nowadays insight.