Act as the primary liaison between business leaders, technology teams, and vendors, facilitating the seamlessimplementation of technology projects across cross-functional teams.Lead commercial technology initiatives across multiple applications, supporting 310 operational hotels and those in the pipeline, aligning technology with business goals to increase customer engagement and enhance ROI.Directed strategic projects, including the development of key management tools, enhancements to AI tools,and their implementation successfully delivering these through effective vendor management.Streamlined support operations, ensuring timely project delivery while addressing system performance issues,managing stakeholder escalations, conducting RCA investigations, and driving optimization initiatives that improved team efficiency.Forefront audit and compliance efforts ensuring adherence to security protocols and mitigating risks across allapplications.Optimised costs by monitoring team performance and infrastructure utilization, ensuring efficient resource allocation and reducing unnecessary expenditures.Managed stakeholder relations, resolving business and vendor grievances, balancing communication, fosteringcollaboration, and driving solutions to ensure seamless project progress.

• As a member of the founding team holistically responsible for the entire business• Founding and Working Partner in Mumbai’s foremost digital marketing agency • Responsible for driving revenues home • Responsible for day to day company operations • Managing a team of 10+ developers, 5+ Sales Personnel, 2+ Operation Personnel, Accounting team along with a network of freelancers in Graphic Designing, App Development, Social Media Marketing, Photographers etc.

• Founder and CEO of Texatrove a boutique Travel company, transitioning into India's foremost Social Travel Market Place• Started out company humbly as a boutique travel agency based in Mumbai now with operation in 4+ countries, with a team of 25+ Members. • Responsible to set the tracks and scale business from scratch• Established fruitful relationships with 1000+ travel providers and partners across the globe• Set up systems to run and scale business • Established business and distribution networks • Responsible for all Team management, ensuring smooth co-ordination and execution of all team, (Sales, Operation, Accounts, Marketing, Technology Development)• Envisioned Texatrove – A Social Travel Marketplace and commissioned development

Driving sales, marketing, partnerships, business development and distribution at a boutiqueadventure travel start-up. Key responsibilities include increasing top line profits of the company. Optimizing business fromexisting channels whilst creating new business development opportunities. Develop effective sales strategy; ensure smooth and consistent implementation in lieu of therequirements & financial goals of the organisation. Research activities to find new customers and explore partnership opportunities Monitoring of revenue streams, product pricing for revenue optimization. Building a strong business pipeline via partnership & associations with varied segments such ascorporate, educational institutions, fitness personalities, International youth organisations, SocialSegment, Music Festivals etc. Relationship building and maintenance with external customers, vendors, and third party distributionweb companies. Initiating of negotiations that create value for all stake holders. Hiring and training interns from MBA institutions, Youth Organisations and using them as workforce on business development projects. Devising and executing long term business strategy for creation of regular future business; repeatbusiness for the company.

Part of a pre opening sales team of the first St. Regis brand hotel in India, assisting in the smoothtransition of a newly converted brand hotel. Key Responsibility included targeting corporate sector of South Mumbai (Business Estate inMumbai) for business development and revenue generation of the hotel. Revenue Optimization and Rate Increase by a fresh round of Global Rate Contracting with existingcustomers of the erstwhile hotel Palladium Mumbai. As an experienced company employee in a newly acquired hotel was responsible for training existingemployees and team members in Loyalty Programs, Systems, Companies Brand and Policies henceenforcing the same in a limited span of time, whilst also assisting in the smooth transition of thebrand St Regis.

Based in Pune handling sales and business development for Le Meridien Pune a city hotel and LeMeridien Mahabaleshwar a luxury resort, situated at a hill station near Pune city. Managing a portfolio of Corporate, PSU’s, Banks and Educational Institutions. Whilst also targetingkey segments such as IT sector and Manufacturing sector companies for their hotel and travelrequirement of both the hotels. Executing effective end to end events for corporate and social MICE business. Spearheading newly launched loyalty programs SPG Pro and SPG Business, was responsible for coordinating internal marketing events for associate awareness, assisting the team for establishing thenew loyalty programs as per brand standards and procedures, client awareness, client entertainment& PR events built around these loyalty programs. Responsible for effective local & global rate contracting and price negotiation for all companies inthe sales portfolio. Was assigned to co-ordinate and handle, VIP movements in the hotel as PSU’s were a prime chunkof sales portfolio. Handled official government delegations, High profile political weddings, ElectionCampaign Movements of Political parties as well as Ministry of India movement for the purpose ofPSU MICE held at both the hotels. As a part of the Pre Opening sales team of the first luxury Le Meridien Branded Resort in India wasassigned market research, business trend analysis, competition research and sales operatingprocedure implementation. Also was a key member in client awareness and resort launch event.

Was a part of the graduate management trainee program of Starwood Hotels and Resorts based at itsRegional Office in Gurgaon. Was exposed to different departments and aspects of sales and marketing such as Loyalty Marketing,Brand Marketing, Digital Marketing, Starwood Global Sales Team and Regional Sales governingoffice of Starwood. Helped in executing business analytics, governing metrics as well as sales and profitability metrics ofall Starwood hotels in South Asia. Worked as an integral part of regional sales strategy and budget formulation. As a direct reportee of the Regional Director Sales and Marketing and assisted him with analyticaland content development projects. Worked on the execution of Marketing campaigns, Partnerships Initiation Opportunities, Focusgroups, new pilot initiative launches and business analytics for Starwood’s Loyalty Program SPG inSouth Asia under supervision of the Regional Manager Loyalty Marketing for the region. Conducted digital marketing audits for keeping property web channels on brand and consistent. Spearheaded events like the global sales blitz, regional hotel sales team engagement event, was alsoin the core team planning and executing the Starwood Expo in New Delhi. Task Force & Cross Exposure Four Points by Sheraton Ahmedabad (October 2015 to January 2015) Sent on a task force to a newly converted two tier city need hotel for sales support, whilst alsoserving as first cross exposure to a Starwood unit hotel. Targeted new business segments such as manufacturing and event companies for businessdevelopment. Co-ordinated sales and execution of New Years Party in a “Dry State”. Helped set up the catering sales department during the transition of Catering Sales Manager.

Placed as a management intern at Taj Lands End Mumbai. Was Exposed to different departs and aspects of sales and marketing such as Room Sales,Catering Sales, Reservations, Revenue Management, Public Relations and Global Sales Office. Helped handle incoming queries, reservation requests and walk-in clients. Assisted in conducting internal inter-departmental coordination meetings like catering reviewsand group resume discussion by creating these reports. Initiated the creation of strategic intent by tracking and analyzing key metrics of the CateringSales and Reservation departments.