Aditya Kumar Email & Phone Number

Pune, Maharashtra, India

Pune, Maharashtra, India

- To develop a comprehensive campaign strategy to promote the Bajaj Finserv Health App for Doctors among the target audience of healthcare professionals.- Identify and define target segments within the doctor community. Conduct market research and analyze data to understand the specific needs, preferences, and behaviors of different types of doctors. - Collaborate with marketing teams, creative agencies, and other stakeholders to plan and execute marketing campaigns.- Establish key performance indicators (KPIs) to measure the success of marketing campaigns. Use analytics tools to track campaign performance and gather data on user engagement, conversions, and app downloads. - Manage the campaign budget effectively, ensuring optimal allocation of resources across different channels and tactics. Monitor expenses and track return on investment (ROI) for each campaign. - Foster effective collaboration and communication with internal teams, including marketing, design, development, and leadership stakeholders. Communicate campaign plans, progress, and results to stakeholders, ensuring transparency and feedback loops.- Develop a clear product strategy for the Bajaj Finserv Health App for Doctors, considering the needs of healthcare professionals, market trends, and business objectives. - Work closely with cross-functional teams, including designers, developers, and QA testers, to ensure the successful development and release of the app. Define product specifications, create wireframes and prototypes, and provide clear guidance to the development team throughout the process.- Ensure that the app provides a seamless and intuitive user experience for doctors. Collaborate with UX designers to create user-friendly interfaces, streamline workflows, and optimize the app's usability.- Regularly seek feedback from doctors, conduct user surveys, and conduct competitor analysis to identify areas of improvement and develop a roadmap for future app enhancements.

Gurugram, Haryana, India

1. Managing and Optimising customer communication across Notification, SMS, App Banners, Email, WhatsApp.2. Driving team and ensuring they are delivering all retention goals3. Support in content strategy to ensure highest engagement and conversion for differenttypes of users from each channel4. Coordinating with various cross functional team members(creatives/content) to ensureseamless execution.5. Identifying optimal customer contact frequency and channel mix to maximise visitors6. Error Free Execution of the Notif/Email/SMS calendar.

Gurugram, Haryana, India

- Managing campaigns for Airtel Thanks App - App Engagement and Retention | One Airtel- Experience in managing app banner properties, push notifications (MoEngage), SMS, links (Branch and Appsflyer), web push notifications.- Collaborating with other departments to ensure the CRM strategy works well for every aspect of the business.- Keeping a close check on the performance and correcting discrepancies in order to improve the performance of the campaigns.- Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevantpeople.-Manage the promotional calendar, ensuring that all coupon codes,promotions and campaigns are delivered-Ensure that all activity delivered is consistent and follows the Brandguidelines-Proofing all campaign and ensuring that quality standards are met.-Track all campaigns and report performance on a regular basis.-Implement testing plans to develop rich and dynamic content, subject linesand promotional offers- Onboarding & Integrating new features and channels.- Campaign Automation.- GTM Planning.

Gurgaon, Haryana, India

-Planning and delivering CRM strategies across the organization with aview to retaining existing customers, acquisition of new customer,andincreasing brand loyalty-Making sure the user database is correctly segmented for targetedmarketing activities.-Collaborating with other departments to ensure the CRM strategy workswell for every aspect of the business.-Coming up with creative ideas, preparing proposals, overseeing theproduction process & execution and reporting the results to the relevantpeople.-Delivery of all CRM activity for the business – including e-mail, direct mail,SMS marketing, site/mobile messaging, loyalty programme(s) and otheractivity streams as required-Manage the promotional calendar, ensuring that all coupon codes,promotions and campaigns are delivered-Ensure that all activity delivered is consistent and follows the Brandguidelines-Proofing all campaign and ensuring that quality standards are met-Track all campaigns and report performance on a regular basis-Implement testing plans to develop rich and dynamic content, subject linesand promotional offers-Management of the OYO App, M-Web and Website with marketingoffers.-Delivery streamlined by understanding, prioritizing and coordinatingrequirement of internal marketing team with the external and internalDesign creative agency as with up to 10 creative briefs running in parallel.-Coordinate with multiple teams to provide thorough and authoritativecreative content.-Synthesize and analyze relevant content/traffic metrics coordinating withinternal teams and communicating to marketing managers.-Assist execution of the plan as per crm calendar.-Support the creation of category pages, product tiles, campaigns, anddevelop and manage free search improvement projects.

Gurgaon, India

-Managing a lead generation Team to facilitate hunting for Sales acrossIndia-Providing operations analytical support to Hubs and Cities across India-To manage all over the India hub and providing leads to the ground teamfor generating sales.-Work with the sales team to assess team efficiency and improve processes-Collects enter and organize data and other information to supportresearch projects.-Prepare reports by collecting, analyzing and summarizing information andtrends.-Taking feedback and follow-ups with the ground team for lead closure.-Coordination with hub heads and region heads for the conversionof the leads and smooth flow of the business.

Gurgaon, Haryana, India

- Responsible for assigning leads to the Demand Managers of all India hubs so that they can generate revenue for the company.- Supports team manager and performs management duties when manager is absent or out of office.-Identifying areas for new training or skill checks for the Team.- Taking feedback and follow ups with the ground team for lead closure.- Communicating with Region heads about escalations from the Clients for better Corporate Relationships Establishment.- Coordination with HUB Heads, MM CEO and Region Heads for the conversion of the leads and smooth flow of the business.- Responsible For the guidance of the whole Pre sales Team that how can they find out good potential corporate and how to convince clients for a corporate tie ups with OYO.- Dealing with All the divisions like Packages team, MICS team more than 800 DMs for their smooth flow of work.- Drive corporate sales for OYO’s B2B product offering by prospecting and generating highly warm leads.- Understand travel heavy companies/industries and their hotel/accommodation requirements- Scouting organisation structure to reach out to decision makers- Making sales pitch customised to people and requirements- Coordination and team-work with ground sales staff across India- Target based actions to Onboard key accounts

- Pitch in Indian Market and close the deals.- Identify Key decision makers (CEO/CTO/HR Head) of prospects to begin sales process.- Penetrate all targeted accounts in a given territory and radiate sales.- Develop different sales strategies for deal closure and successful delivery.- Create and maintain new customer database.- Appropriately communicate brand identity and corporate position.- Deepening the existing relationships and ensuring that the client continues to provide us repeated business opportunities.- To create high levels of client satisfaction and ensure repeated business opportunities from the clients- To understand their needs, do relevant data analysis, manage databases and ensure successful service delivery.- Maintain proper communication and coordination with internal teams and clients to manage portfolio profitably.

Lucknow Area, India

Master Of Business Administration - Mba, Growth-Oriented Product Management (Nmims Mba), A

1. Product Management Skills 2. Growth Marketing Skills 3. Data & Analytical Skills 4. Collaboration and Leadership Skills 5. Technical.

Bachelor Of Technology - Btech, Computer Science, A

Intermediate, Mathematics

High School, Science

Activities and Societies: School Captain