Aditya Rathi Email and Phone Number

● Promoted to Director of the Marketing Division (2024), out of a pool of 50+ consultants, responsible for managing all media platforms and overseeing PR activities.● Led the design and development of the inaugural Annual Casebook, mentored by top consulting firms including BCG, Dalberg, and Deloitte, featuring 30+ case studies and 15+ guesstimates.● Crafted and executed comprehensive social media strategies, spearheading content creation initiatives that boosted online visibility and engagement by 20%

● Led a team of 30+ consultants to engage with clients from over 500 startups, NGOs, and live projects, demonstrating strong leadership and client management skills.● Played a key role in acquiring and onboarding 3 major clients, including ZYPP, Vividhataa, and CDS Kenya, showcasing expertise in client acquisition.● Organized IGNITE, Asia’s largest undergraduate consulting festival, attracting 12,000+ global registrations and highlighting strong promotional and event management capabilities.

● Conducted comprehensive research and analysis on Kerala’s Leather and Footwear Industry, culminating in a detailed industry report.● Reviewed and synthesized insights from over 20 research papers, successfully mapping Kerala’s industrial landscape and identifying two key production clusters.● Visited footwear production clusters in Bahadurgarh, Haryana to gain first-hand knowledge of the value chain and gather primary data.● Performed both quantitative and qualitative analysis to evaluate the value chain, identifying challenges and inefficiencies, and recommending strategic improvements.

● Directed a team of 30+ members researching ventures like edible packaging, tyre tube bags, flower and fruit-based leather, and natural oils● Conducted comprehensive planning, feasibility & scalability tests by evaluating market trends, leading to the selection of edible packaging● Conducted market analysis to identify growth opportunities in edible packaging, while analyzing the supply chain & production processes

● Worked on this project through 180 Degrees Consulting. ● Assisted with product expansion, waste management, and investment pitch deck creation by translating client requirements into actionable tasks.● Explored market entry opportunities in fruit jams, regional fruit-based drinks, and fitness-oriented beverages, curating 100+ recipes focused on health benefits.● Analyzed the fruit production cycle and developed innovative recipes utilizing fruit peels, identifying methods to extend shelf life and reduce waste by 20%.

● Sole undergraduate intern at Etica, entrusted with managing relationships with 5+ clients and representing the firm at key industry events.● Developed tailored financial plans for clients, aligning with their financial goals, risk tolerance, time horizon, and investment preferences.● Advised and educated 9+ clients on mutual fund investments, clearly explaining key concepts, risks, and benefits to help optimize their investment portfolios.