Aditya Saha Email and Phone Number

Food & Home care PL (FK Grocery PL)FK Wholesale Ex Walmart stores (FMCG PL food sourcing)Category: Household Care, Packaged Food , Snacks & Beverage, Home & Kitchen. Previously: Personal Care

Food & Non food Grocery Private Label

• Managing design, development and execution of new products in assigned categories based on in-depth market research• Directing supply chain and management vendor creation and management; developing sourcing and procurement strategies and collating, analyzing and interpreting data to create actionable recommendations for business• Achieving targeted growth of categories with the introduction of new products and restructuring price, cost & product to achieve higher sales; taking part in the development of specifications for equipment, products or substitute materials for managing any supply scarcity• Establishing effective relationships with vendors and collecting information and records with regards to the vendors’ credits status, financial performance, and any other information • Monitoring purchase order placement time and delivery time to ensure within the KPI and taking corrective actions such as counseling the supplier in case of low delivery performance• Ensuring product specifications are accurate and up-to-date, then approving and communicating to procurement, quality department, marketing, and sales; managing selection, design, development and execution of new products in assigned categories; providing data through the preparation of short and long-term product sales forecasts • Assessing market competition by comparing the company's product to competition and providing source data for product line communications by defining product marketing communication objectives• Evaluating and resolving technical feasibility, design optimization, and production issues; managing the sourcing of packaging materials and buying with cost management• Obtaining product market share by working with the sales team to develop product sales strategies and bringing new products to market by analyzing proposed product requirements and product development programs and preparing return-on-investment analyses

• Managed selection, design, development and execution of new products in assigned categories; contributed in sourcing, collating, analysing and interpreting data to create actionable recommendations for business• Spearheaded formation of Garden to Glass concept and its implementation at a retail level; led new product development projects and innovations• Created online channel for CPG items; rationalized pricing of CPG tea products; formulated new vending solution with IOT & branding features; created regional tea blends to suit different taste profiles• Developed a system to provide information by preparing short-term and long-term product sales forecasts and special reports and analyses; answered questions and requests; developed actionable insights• Acquired knowledge and implementation of SAAS, PAAS and IAAS while implementing IOT in the vending machine and MM Module through SHARK (Internal ERP of Chai Point)

• Introduced and marketed new products by developing time-integrated plans with Sales, Advertising and Production through intensive research• Determined product pricing by using market research information, review of manufacturing and sales expenses, anticipation of quantity, costing of unique and tailored orders• Identified competitive efforts and recommended adjustments to changing market conditions; tracked ongoing sales channel development and adjusted market plans for fact-based selling directives• Created a system of monitoring the existing products through its shelf life and shared recommendations based on sales, quality feedback if the product should continue or suggested sales promotion if needed• Developed and executed strategies and tactics to penetrate domestic and international markets including the creation of compelling value propositions, competitive positioning, most desirable product attributes, pricing, and sales forecasts with research and analysis; managed global sourcing of tea from across Vietnam , Africa, Sri LankaHighlights:• Managed 40 Crore Annual Portfolio of Private Label Tea in India and increased footprints internationally • Added new variants and flavours to the existing private label clients product portfolio leading to 25% increase in sales revenue for the company• Liaised with Tea Board of India for new product and flavour development• Directed end-to-end entire private label operations of the organization independently in India• Provided project lead management and cross-functional team leadership to move projects forward on a timely basis • Accomplished a system of fastest turnaround time for New Product Development for clients like Spencer’s Retail, Coffee Day Global Beverages, Metro Cash & Carry, Richfeel, VLCC, Future Consumer, Reliance, True Value Marketing, Air India, Jet Airways, Fresh & Honest

Provide project lead management and cross-functional team leadership to move special projects forward; End to end market research (qualitative) in setting up Private label department and gap analysis in terms of services and products

Started & Looking After Modern Trade Sales All India.Research. Doing Special projects on Bought leaf expansion (Setting up procurement process,Sales System).

looking after operations,quality,Manpower,Meeting market demands,optimum utilization of resources,cost management,compliance of legal formalities.