Aditya Sharma Email & Phone Number

Pune, Maharashtra, India

Leading digital marketing strategies and data-driven initiatives at Codiant, a cutting-edge software development company. Leveraging expertise in marketing, analytics, and team leadership to drive growth and innovation.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:▸Manage and mentor a team of digital marketing professionals, fostering a culture of continuous improvement and data-driven decision-making.▸Develop and execute comprehensive multi-channel marketing strategies for in-house projects and client accounts.▸Collaborate with development teams to enhance Conversion Rate Optimization (CRO), refine Call-to-Action (CTA) strategies, and implement Engagement Optimization (EO) in product development.▸Conduct in-depth data analysis using tools like Google Analytics, SQL, and Python to uncover trends and inform marketing and product strategies.▸Oversee paid advertising campaigns across Google Ads, Bing Ads, and social media platforms to maximize ROI.▸Create and maintain performance dashboards using Google Data Studio, Tableau, and Power BI for stakeholder reporting.▸Work closely with key clients to tailor digital marketing efforts to their specific needs and industry challenges.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:▸Implemented data-driven strategies that increased client conversion rates by an average of 25% within the first six months.▸Led cross-functional initiatives resulting in a 30% improvement in product engagement metrics.▸Streamlined reporting processes, reducing time spent on weekly reports by 40% while improving data accuracy and insights.

Indore, Madhya Pradesh, India

My journey in digital marketing and data analysis has equipped me with a diverse skill set and a track record of driving results includes Plan ,Build, and Implement the different data models to analyse the performance & predict growth opportunities.▸ Collected, studied, and interpreted large datasets, conducted reports.▸ Developed and implemented new forecasting models to analyze purchasing patterns and attitudinal data to reveal new growth opportunities helps to increase company campaign productivity and efficiency. ▸ ETL data from multiple channel & Designed Results-driven dashboards for CXO using Google Data Studio, Tableau, & power Bi.▸ Conducted professional market research & analyzed e-commerce in order to improve the clients' online presence and assisted in social media accounts management which significantly increased sales and brand awareness.▸ Created 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & testing methodology & roadmap for the clients & reporting around paid marketing funnels and leveraged this reporting.𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀▸ Implementation of 𝗚𝗼𝗼𝗴𝗹𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 and 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗻𝘀𝗼𝗹𝗲 and analyse all the data on a daily and monthly basis. I have Knowledge of Google tag manager.. ▸ PPC (Google Ads creation Pay Per Click and account management.)▸ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼 (Creation of combine Google & Facebook dashboard report through Google Data Studio.)

Indore, Madhya Pradesh, India

▸ Social Media Management & Marketing.▸ Search Engine Optimization (On Page optimization, off page Optimization, Google Analytics and Search Console handling.)▸ WordPress (Wordpress site development.)

Indore, Madhya Pradesh, India

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:▸𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗦𝗘𝗢): - Conducted comprehensive backlinking strategies to improve website authority - Assisted in on-page optimization techniques to enhance search engine rankings - Analyzed SEO performance metrics and contributed to strategy refinement▸𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: - Created engaging content decks for multiple social media platforms - Utilized Canva to design visually appealing graphics for social media posts - Assisted in managing and scheduling social media content to optimize engagement▸𝗣𝗮𝘆-𝗣𝗲𝗿-𝗖𝗹𝗶𝗰𝗸 (𝗣𝗣𝗖) 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: - Supported the setup and management of Google Ads campaigns - Learned about keyword research, ad copywriting, and bid management - Assisted in analyzing campaign performance and suggesting optimizations▸𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀: - Collaborated with the marketing team to brainstorm creative campaign ideas - Gained exposure to digital marketing analytics and reporting tools - Developed a strong understanding of integrated digital marketing strategies

Pg Diploma In Data Science, Data Science

Digital Marketing Diploma, Digital Marketing

B.Com