I handle P&L for the State of Goa and lead sales and marketing teams of Team Leaders.The Team Leaders are further responsible for their team performance.I am responsible for driving sales, gaining share, conceptualising brand promotions which result in generating healthy operating profit for the organisation.

o Business delivery: Ensure that the vertical achieves the Net Sales Value.o Renovation/ Innovation of Popular brands- Increase the brand equity of focus brands like Director Special Black, Mc Dowell No 1 Rum, Bagpiper, White Mischief Vodka etc by injecting fresh life and adding value to the bundle.o BTL activations - Designing ON and OFF premise brand activations.o Consumer offer- Design and roll out attractive consumer offers for better sell out.o Customized territory plans- Make territory wise plans across Maharashtra.o Team Management- I handle a team of SCMEs and off role team spread across Maharashtra. Coordination includes Team Leaders and Sales Executives.

o Business delivery: Ensure that the territory achieves the Net Sales Value.o Sales Planning:Break the annual targets into quarter and months.o Distributor Management:Handled distributors and drove volume, value through them. o Outlet Management:Handled OFF premise- GTO and MTO and ON premise.o Width of Distribution:I had to ensure that the brands are available in maximum outlets so that the spread is more.o Qualitative/ Hygiene factor- RtC( Route to Consumer):Drive qualitative factors to showcase our brands in the outlet. The parameters were Quality, Distribution, Visibililty, Price, Promotion and Persuasion.It helps to make an impact on the purchase decision.o Budgeting & Financial planning:Managing the budget of the territory. Spend has to be optimized as per the generation to keep the P&L healthy.o Team Management:Handled a team size of Sales Executives and Distributor Salesmen.o Activations:Driving effective promotions across ON and OFF premise.o Competition Analysis: Keep an eye on every activity of competition to remain strong and dominant in the marketplace.

Key Account Management & Client Servicing for VAS business of Telecom Operators in the territories of Indian subcontinent, Middle East, South East Asia and Fiji namely,United Arab Emirates - EtisalatSaudi Arabia - Etisalat( Mobily)Kuwait - WataniyaMalaysia - DigiSri Lanka - Dialog, Mobitel and AirtelBangladesh - Grameen Phone, MobizonePakistan - Telenor plus via an aggregator covering all the other Mobilink, Zong, Warid, Ufone.Nepal - Via an aggregator covering Ncell, Nepal Telecom and UTL Maldives -Dhiraagu and WataniyaFiji - VodafoneAfghanistan - MTN, Roshan and Afghan Wireless.o Revenue Increase from the clients by increasing sales and consumption of products/ content like CRBT, ringtones, imagery, WAP, IVR etc.o New product Development- Finding the prospects of the new product and the scope of it, devising the product and finally launching them.o Managing platforms- Providing Value Added Services (VAS) to telecom operators on different platforms like WEB, WAP and IVR, SMS.o ATL and BTL- Carrying out promotional activities to push the revenues up and increase the service/product penetration. This includes ATL activities planning a meet and greet with a Bollywood celebrity or BTL like mobile marketing, outbound diallers or SMS pushes.o Content Planning- Plan and refresh the content calendar on audio and visual platforms for better consumer experience.o Content Placement/Visibility- Ensure Hungama content gets prominent spot on the landing page to drive more consumption.o Timely delivery of content (music and imagery) to the clients.o Agreement closure- Coordinate with legal to draft and close the T &C of the deal along with the client.o Coordinate- With different departments like legal, finance and music label managers. This included end to end account management from negotiation on agreement Terms & Conditions, to raising the invoice, realization of payouts etc.

Key Account Management & Client Servicing for VAS business of Telecom Operators in the territories of Indian subcontinent, Middle East, South East Asia and Fiji namely,United Arab Emirates - EtisalatSaudi Arabia - Etisalat( Mobily)Kuwait - WataniyaMalaysia - DigiSri Lanka - Dialog, Mobitel and AirtelBangladesh - Grameen Phone, MobizonePakistan - Telenor plus via an aggregator covering all the other Mobilink, Zong, Warid, Ufone.Nepal - Via an aggregator covering Ncell, Nepal Telecom and UTL Maldives -Dhiraagu and WataniyaFiji - VodafoneAfghanistan - MTN, Roshan and Afghan Wireless.o Revenue Increase from the clients by increasing sales and consumption of products/ content like CRBT, ringtones, imagery, WAP, IVR etc.o New product Development- Finding the prospects of the new product and the scope of it, devising the product and finally launching them.o Managing platforms- Providing Value Added Services (VAS) to telecom operators on different platforms like WEB, WAP and IVR, SMS.o ATL and BTL- Carrying out promotional activities to push the revenues up and increase the service/product penetration. This includes ATL activities planning a meet and greet with a Bollywood celebrity or BTL like mobile marketing, outbound diallers or SMS pushes.o Content Planning- Plan and refresh the content calendar on audio and visual platforms for better consumer experience.o Content Placement/Visibility- Ensure Hungama content gets prominent spot on the landing page to drive more consumption.o Timely delivery of content (music and imagery) to the clients.o Agreement closure- Coordinate with legal to draft and close the T &C of the deal along with the client.o Coordinate- With different departments like legal, finance and music label managers. This included end to end account management from negotiation on agreement Terms & Conditions, to raising the invoice, realization of payouts etc.

o Worked as Ground Staff for the Ground Handling Agency of Air Deccan Airlines.o Handled the airport operations including ticketing, check-in, ramp operations and preparation of Load and Trim sheet.o Revenue reconciliation and petty cash management.o Handle the business from city office.o Network management with the travel agents.