Product Designer
CurrentCision is the leading provider of SaaS to public relations (PR) and communications professionals.1. Owned design efforts for a Generative-AI platform to increase efficiency for 17,000+ customers by collaborating with a cross-functional team of product managers and engineers. Designed concepts and prototypes addressing technical feasibility, produced clear design documentation and orchestrated a smooth design QA process, resulting in accelerated product delivery and enhanced usability. 2. Led design efforts for the launch and expansion of Connectively, a B2C application that connects journalists and subject matter experts. Shipped 25+ features including onboarding, that led to 65,000+ user sign-ups within 1 year. Shipped seamless upselling user journeys by owning visual design, interaction design and usability, transforming Connectively into a profitable software with a starting MRR of 4000$.3. Established a design system creating 15+ reusable UI components from ground up, achieving 100% adoption rate across 3 development teams. In addition, developed clear design system documentation, created a robust color palette, formulated design tokens and interaction design guidelines. Attained UX consistency across consumer apps and internal tools, and accelerated product delivery for 3 development teams.4. Crafted new features for PRNewswire, Cision's legacy B2B product. Leveraged data-driven insights to inform design decisions that resulted in enhanced usability, higher adoption and revenue gains.5. Won 2nd place for Judge’s Choice in Cision's Hackathon 2023 using Artificial Intelligence to match journalists with relevant subject matter experts for their upcoming stories.