Aditya Vyas Email and Phone Number

The Brand Custodians is a consulting firm in the diverse areas, covering deeper aspects of Brand Promotions, Intellectual Property Management and Digital Marketing. The firm aims in Promotion and Protection of Brands for its clients. Located in Central India, this Marko-Legal start up helps organisations with 360 degree marketing solutions clubbed with a unique proposition of protection of their Intellectual Properties.

Faculty for Management, Marketing, Communication, Events, Digital, PR, Strategies and business law. Part of various task groups such as Digital Branding, Events etc to support university-level initiatives stand out in the mass. Involved in student mentoring, experiential learning, project-based learning and other industry-ready initiatives,

- Growth Marketing (Organic and Paid customer acquisition)- Customer Engagement – Increasing UVs and SVs- Digital Marketing – ASO, SMM, SEM, Affiliate- Customer retention and win-back- Internal and external media co-ordination- Affiliation and Tie-ups- ATL and BTL activations- App aesthetics, capabilities and feature enhancementNotable Accomplishments -# App won multiple awards for various product and marketing initiatives including “News App of the year’19” by Digies# Launch of Gamification initiatives which resulted into steady 3X+ UV# Only Hindi print news App to have 10 Mn+ installs

- Go To Market Strategies- New product launch - GigaHD- Brand Management- Corporate Film development

- Go To Market Strategies- New product design & development- Brand Management- Revenue Enhancement, Activations, Retail Engagement & Market facing communication- Social Media Marketing- Customer retentionNotable Accomplishments -# 2X growth in just 6 months in On-boarding Revenue# Significant growth in M2 and M3 retention of new acquisition# Development of unique in-house material for product awareness and training

- Off-line and Online initiatives to get break-through App downloads- ASO and SEO to increase App installs, DAUs and PVs- Social Media Marketing with deep-linking- Campaign Management, PPC and PPM Marketing- App aesthetics, capabilities and feature enhancement- Promotional Tie-ups to increase App downloadsNotable Accomplishments:# Launch of unique off-line BTL promotions to get break-through App downloads.# Dainik Bhaskar Mobile App won the prestigious International Hermes Award for its product attributes.# Hyper local promotional Tie-ups to increase App downloads.

- Interaction and finalization of Product deliverable and Service Levels for Enterprise Customers- Review and modification of Product based Service Conditions- Part of New Product Development Cycle- Post delivery product assurance- On-boarding of new enterprise customers- Played an important role in winning customers like Google India, MIAL, HIAL, Accenture etc.Innovation, Knowledge and Process Management -Process Development and review for improvement – Marketing etc• Knowledge Management & Innovation (Idea Management, Knowledge and best practice sharing & replication)• Supporting Strategic Planning (Definition of KPIs, KRA according to Balance Score Card)• Preparedness for TBEM (Tata Business Excellence Model) • Internal Event Co-ordination & Functional R&R• Supporting Marketing Communication initiatives at Corporate and Circle Level on requirement basis

• Brand Building (Outdoor, Retail On-shop, wall-painting etc)• Product Promotion (FM, Road-shows, van promotion, other Below the line Activations)• Retail Visibility (In-shop branding, Merchandising etc)• Market Research (Competition Tracking, Media Scanning etc)• Internal Communication (Events, Mailers, Branding, Posters, collaterals etc)• Image Building (Media and PR co-ordination)• Event Management (Channel Meets, Employee Meets, Press Meets etc.)• Vendor Management (Printing, Advertising, Event Management, Telecalling and other agencies)• Creative Inputs (Hindi Copy writing, In-house events etc)• Sales & Operation Support (for product promotion and market specific requirements)• Won the best Marketing Resource award nationally for the launch of Tata Docomo in MPCG

• Marketing Management & Logistics (Brand building, Promotions, Road-shows, Wall painting etc)• Product Launches (New Products, New Plans, Schemes etc)• Market Research (Competition Tracking, business analysis etc)• Image Building (Media and PR co-ordination)• Internal Communication (Events, Mailers, Branding, Posters etc)• Value Added Services Support (Supporting operations for product support)• Customer Loyalty Programs (PCO Hungamas, a special loyalty program for PCO operators)• Event Management (Channel Meets, Employee Meets, Press Meets etc.)• Vendor Development and Management (Managing Printing, Event Management, Telecalling and other agencies)• Sales & Operation Support (for product promotion and market specific requirements)• Revenue Enhancement and control (for the period of June 2006 to July 2007 -Ensuring beat plans for revenue executives, tracking primary, secondary and tertiary usage)• Business Analysis (for various MIS requirements)

- Market Information System & Market Research- Sales Planning and control & Business Analysis- Product Management- Marketing Communication- Training and development of Sales Organisation- Network Planning supportNotable Highlights:#Launch of Enterprise products in retail, SME and Corporate segments#Market intelligence to tap new markets, customers and business streams#Launched an automated daily performance management system for Sales Team to bring efficiency

- Internal Communication - Intranet, Circulars, News Letters etc.- External Communication - Advertising, PR, Web-site, Exhibitions, Brochures etc.- Brand Management- Product Management and New Product Development- Sales & Marketing Support- Business Analysis, Planning & MIS- Vendor Management- Market ResearchNotable accomplishment:# Various product research resulting in to new revenue streams/increased profitability# Training and awareness of South Asia teams on Products and EU clauses

- Agency Handling (Advertising, PR, Media Planning, Promotions etc.)- Web sites management- E-Commerce Activities- Company standardization process (vehicles, infrastructure, stationary)- In-house development of promotional media for the TCI group- Exhibitions, customer meets and other events- Intellectual Property Rights (Copyright/Trademark) ManagementNotable Accomplishments:# Developed several Corporate Films.# E-commerce and Payment Gateway setup# Single handedly managed the unique Anmol Rakhi Offer# Designed and developed Brand Manuals# Trademark registration of various brands# Managed several exhibitions including Auto Expos & International Trade Fairs.# Vehicle and branch standardization Pan India.