Aditya Aisar Putra Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

Part of Mastercard Data & Services, the consulting arm that provides solutions to enhance business performance beyond transactions.I’m focusing on marketing services that delivers (but not limited to): Acquisition strategy, lifecycle and loyalty marketing, creative strategy.

Jakarta, Indonesia

As an Account Manager, I spearheaded campaign strategies and execution for a team of 13 specialists, from acquisition, branding, and retargeting. I possess a deep understanding of the media landscape, both planning and buying, across social media ads, programmatic platforms, and search.Always go the extra mile by linking media metrics to business objectives, providing valuable insights for strategic decision-making.Proven Expertise:- Led 14 people spread across 5 teams that handle multiple industries: ride-hailing, quick commerce, online food delivery, logistics, and financial services (digital banking, investment, and buy-now-pay-later business)- Spearheaded the change in audience targeting approach for churn reactivation performance campaign on GrabTransport, by implementing real-time exclusion that brings up to 34% incremental reach and up to 50% better Cost per Reactivation.- Led an initiative to increase the transaction frequency and customer lifecycle of GrabFood by implementing tiering of its group order product where the bigger the party in your food group order, the bigger discount they will get, where we saw an increase by 3 times higher order frequency in a week after running it for 2 months.- Leveraged MMP (AppsFlyer) and Google Analytics data to identify key user segments and optimize ad targeting, leading to a 15% reduction in cost per acquisition.- Successfully managed multi-million dollar budgets, demonstrating a data-driven approach to campaign optimization and resource allocation.- Broaden the horizon of the retargeting campaigns by collaborating with AdNetwork (Remerge, PaddleWaver, etc.) and the Programmatic platform (self-managed DV360 + collaborating with Criteo, RTB House, etc.)Passionate about: Performance marketing, mobile app marketing, social media ads, search ads, programmatic advertising, open internet, team building, and leadership.

Jakarta, Indonesia

- Dedicated media planner & buyer for Grab ID- Manage full funnel performance marketing, for a mobile-first campaign- Managing end-to-end process from campaign brief, planning, first-hand setup, reporting- Manage the quarterly plan and deals with a suitable partner to support the branding campaign (tactical and impact buys)- Collaborate with 9 people for Grab IDAchievement:- Employee of the Year 2022 - APAC - Category: Client Servicing Person

Jakarta, Indonesia

- Dedicated media team for Grab Singapore (all vertical such as Transport, Food, Mart, Express, Pay, etc.) & Grab Financial Group (GFG)- Manage communication with client to cater their needs- Do media planning with various platforms, from biddable (search and social), programmatic (DV360), and Direct buys- Coordinate with Saatchi for Grab SG team to ensure all campaigns running properly- Manage the setup as well as the optimization- Coordinate with partners for premium inventory, guaranteed deals, and DOOH buys- Helping to grow GFG through out 2021 from scratch (full funnel)Achievement- Employee of The Year 2021 - Teamwork Player Category - JKT Office

Jakarta, Indonesia

Jakarta, Indonesia

Help building Newman's as Indonesian first digital clinic for men and solving all the vertical issues that faced by them. Newman's also one of the first DTC (Direct-to-Consumer) from Indonesia that successfully joining Y Combinator W20Below are my role on Newman's:- As growth marketing, I’m successfully achieved 30% month-to-month sales growth, with 360 marketing activity planning, running it from scratch.- Successfully growing the followers from 0 to 11K (organically and helped by paid), while maintaining stable ER (2-3%).- Launched email marketing automation from Mailchimp and Klaviyo, improving conversion rate from abandoned cart to 11% in 3 months.- Creating semi-private community as part of loyalty program in Whatsapp, helping to increase retention rate about 4% and upselling about 8,9%.- Planning and executing paid ads (Facebook ads, Instagram ads, Google ads), achieving up to 3,5 ROAS (Return on Ad Spend) in 7 months.- Developing on-page and off-page SEO activity, resulting more than 15 keywords ranked on the first page and contribute to sales organically around 30% to total sales in 4 months. At the moment, all the sales 100% happened organically through Google (last 2 months).

Indonesia

- Develop campaign theme #NyetirTanpaKhawatir in collaboration with 13 influencers (including MotoMobi, Shareena Delon, Babe Cabita, Tahilalats, Ray Rafi, etc.), resulting more than 1 million reach in total- Develop 3M Indonesia social media content planning to spread the awareness about science around us as well as their products.

Greater Jakarta Area, Indonesia

Manage several key accounts, such as 3M Indonesia, Astra Financial, Avrist Assurance, Gojek (Go-Figure), Grab Food, with details:- Managed project to help Grab Food BTL activity to gain awareness and user downloader, with end result gained approximately about 80 app user download and Grab Food trial per place, in 12 places.- Running and supervising 3M marketing activity along 2018, including social media management, video web-series development, sponsored content and paid media. In total, achieving 22% increment in Facebook followers and overachieving the target of unique reach to their social media from sponsored content about 316% beyond target.- Managed project to help Astra Financial to launch their brand, by utilizing social media, SEO play, paid media and event management (GIIAS 2018). Focusing in content marketing and SEO play, starting from zero, in about 6 months, we gained 46,844 unique visitors with 5% and approximately 4,000 new Instagram followers.- Managed project Avrist in content portal, named Life Guide, to gained awareness and reach audience top of mind as the leading financial solution for 20s and 30s. Starting from zero, in 7 months, we gained approximately 31,000 new unique visitors with total pageviews around 55,000 pageviews.- Developed Go-Figure Youtube In-stream media planning (first 5 videos), such as proposed the target audience and suitable area to target. Focusing in Indonesia and Singapore, resulting in 42,98% view rate in average.

Bandung Area, West Java, Indonesia

- Responsible for all marketing direction related to Kargo-In, especially on go-to-market strategy.- Responsible for the brand planning, from creative part (naming, vision, color palette, typography) to positioning.- Responsible for the copywriting of all content, especially for the UI/UX.- Responsible for the business development.

Greater Jakarta Area, Indonesia

Find Tenue de Attire on Instagram @tenuedeattire.- Maintaining the social media selling performance as the main channel.- Responsible for the customer service.- Maintaining the day-to-day social media activities based on the data-driven strategy.- Designed the email marketing funnel.

Bandung Area, West Java, Indonesia

- Managed to help 6 small enterprises in 3 industries; food and beverage, fashion retail, & health and beauty.- Identified & captured well on the client’s business problems by deploying a research on the market and business process.- Developed 360 business strategy, from financial forecast, marketing strategy, new business process and SOP efficiency.

Greater Jakarta Area, Indonesia

- Analyzing the bottleneck on the permit arrangement, resulting on the new insight regarding the repetition of similar permit for different activity, that makes the business process of permit renewal inefficient.- Designing the new business process for permit renewal, regarding the permit renewal inefficient process.- Working together with IT division to develop new internal high alert reminder for soon-to-be-expired permit.

Jl. Bkm Timur Kav. 30

- NANNO's Internal Marketing- In charge of NANNO's Social Media- Do the market analytics for NANNO's awareness- Advertise NANNO- Building NANNO's Marketing Strategy

Master Of Business Administration - Mba, Marketing, 3.5

Activities and Societies: Head of CADENZA 2014 (music event) in MBA-ITB || NLP (Neuro Linguistic Program) Bootcamp Facilitator for new SBM.

Bachelor'S Degree, International Relations

Activities and Societies: Marching Band SPDC Unpad - Tuba PlayerStudying and Majoring on International Relations