Gauri Gupte Shah Email & Phone Number

Singapore

Singapore

• Acquisition Marketing (Traditional and Online):- Developed & executed digital marketing strategy for content based campaign. Exceeded H1 revenue goals by 32%- Owned Global Agent business and delivered revenue across Asia through digital campaigns, inserts and on-boarding of new agents- Launched experiential campaigns in Australia, Hong Kong and Singapore with innovative concepts (edible insect ice cream/waffles, man-made meat burgers/rolls) which delivered 80% starts volume increasing the brand awareness by 45%- Used Google analytics to track the effectiveness of social media campaign. Optimization of campaign saw an increase in user engagement, website page by 120% and translated into increase in subscription sales- Planned and developed Business startegies and implemented them that resulted in direct sales- Have cracked and secured partners and clients Internationally• Partnerships: - Proven expertise of identifying global partners and striking acquisition alliances across industries covering Airlines, Hospitality, Rewards, Loyalty, Banking, Telecom etc.… delivering a growth of 25% year on year - Developed and launched bin range identifier system on subscription pages to onboard Banking partners- Banking partner like HSBC, May Bank etc... helped to mitigate the risk during COVID 2020 and attenuated the risk from Aviation and Hospitality partners• Leadership- Maintained an "open door" policy to encourage employee communications and resolution of issues- Leading team across countries i.e. India, Australia, Hong Kong, America and London ensuring KPI are met and campaigns are delivered efficiently- Managing Teams and ensuring their development and growth- Coached the supporting agents and customer service staff

India And Hong Kong

Mumbai, India

Mumbai India

Mumbai, Maharashtra, India

- Media planning, buying and negotiations for 18 national and international clients ranging from banking, trading, publication and varied industries- Created, implemented, tracked, analyzed, optimized paid social advertising campaigns on Facebook, Twitter and Linked in- Derived, optimized SEM and SEO programs, keyword discovery, keyword expansion, ad copy, content writing, ad grouping, landing page optimization, A/B testing and analysis- Lead social media advertising capabilities in new business proposals- Safeguard process and quality control for all campaigns to ensure perfect delivery as per client KPI- Conducted recurring weekly and monthly social media advertising analysis and campaign optimization- Managed development of multimedia video and other online media assets- Lead negotiations, evaluations, and recommendations of 360 media proposal- Worked with the finance department ensuring all finance processes are adhered to- Generated revenue of USD $3 million plus by on boarding clients across various industries i.e. Banking, Aviation, Hospitality, Real estate, Publication and Healthcare- Provided guidance and support to junior team members on day-day management of campaigns and new paid social opportunities

Master Of Business Administration - Mba, Marketing And Advertising

Bachelors In Management Studies, International Finance And Marketing