Aditya Bhattacharya Email & Phone Number

• Built technical expertise, crafted product playbooks, and served as SME for 2 key products globally
• Collaborated with global counterparts; leveraged insights to identify client growth opportunities
• Drove adoption for key products; addressed skills gaps through tailored training and documentation

• Managing a portfolio of high-potential Mid-Market Publishers in the EMEA region. Grew the Book of Business by 178% ($4M), managing 60+ clients by implementing newer integrations, identifying opportunities for growth.
• Drove portfolio growth by identifying upsells – monetizing CTV, Video, and in-app inventory. Top 5 accounts grew 3x in platform spend in Q2 ‘21Honors & Awards: Was awarded ‘Employee of the Quarter 2021’- Created a web.

Noida Area, India

• Managed Times Internet's Programmatic business across a portfolio of 60+ sites and apps.; annual revenue $20M
• Managed and maintained long-term relationships with top SSPs, DSPs, Trading Desks, media agencies, and ad networks resulting in a 19% improvement in overall Non-Direct revenue (2018 vs 2019)
• Increased overall PMP business by $50K by onboarding RTB partners and collaborating with direct sales to run PMP campaigns
• Partnered with teams in the US and APAC to develop a pricing strategy, driving revenue growth by 5% (YoY)
• Collaborated with Tech for Price recommendation based on buyer activity; Monthly revenue grew by 4%
• Developed monetization strategies to drive revenues for a gaming app (Cricplay), resulting in $10k+ monthly revenueHonors & Awards: Was awarded ‘Rising StarQ1 2019’- Implemented an automated Revenue tracking dashboard.

Noida Area, India

• Managing strategy, optimization, and growth for Dainik Bhaskar’s Mobile Web and App Portfolio
• Formulated revenue growth roadmap, presented to CXOs, secured buy-ins, yielding a 15% revenue boost
• Managed Google Partnership to monitor revenue optimization strategies, driving cross-functional efforts for a $250K/year partnership
• Conducted 50+ user interviews to uncover insights on ad frequency, yielding 7% revenue growth. New UX layout drove 7% growth in revenue
• Built, maintained, and managed tactical relationships with Trading Desks, DSPs, and SSPs - managed 150K USD yearly revenue
• Persuaded adoption of new ad format using data-driven insights, resulting in a 21% CTR increase

Gurgaon, India

• Ops lead for go-to-market, inventory, and campaign execution strategies for a profitable VC-backed AdTech startup
• Guiding kickoff calls, shaping ad strategies, and GTM strategies for US-based CPG and Tech brands
• Analyzed strategies, and tested hypotheses to identify $1M in incremental opportunities in 2016
• Partnered with Celtra to introduce dynamic ad formats, raised engagement by 15%, secured 5+ new clients
• Instituted processes to identify under-delivering campaigns; decreased under-delivery by 20%SummaryRegions Handled: Central (Chicago), East (New York)Major Campaigns handled: Intel, HP, Chrysler, AT&T, Castrol.

Noida Area, India

• Instituted efficient ad campaign workflows from scratch, reducing campaign setup time by 30%
• Strategized a revamped budget allocation to match real discrepancy rates, boosting revenue by 8%
• Created an automated screenshot template deck; presented across leadership and multiple teams
• Developed a 2-week onboarding plan and created video tutorials; streamlining new hire training
• Led training for acquired Ukrainian startup; reciprocal knowledge exchange optimized processes by 2x

Noida Area, India

• Drove catalog promotions, resulting in a 2x increase in organic search visits for B2B clients
• Managed customer grievances achieved 95% prompt resolution and boosted customer loyalty
• Strengthened competitive positioning by identifying content gaps; increased search results by 3x

Bachelor Of Technology (B.Tech.), Electronics And Instrumentation Engineering

Education record