Aditya Bhattacharya Email and Phone Number
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Aditya Bhattacharya personal email
Sell-side expert with 10+ years of experience in managing a portfolio of strategic app/web publishers for the largest News publishers in India, and currently driving substantial business growth for 60+ EMEA Publishers at PubMatic.Adept at managing key CXO relationships, nurturing strategic partnerships, driving revenue growth, and enhancing brand presence for global partners.Professional Skill Set:Programmatic Partnerships, Publisher Monetization strategies, Ad-tech implementations, Strategic Revenue Growth, Cross-Functional Collaboration, CXO Relationship Management, Global Partner Management, Data-driven Decision making
Pubmatic
View- Website:
- pubmatic.com
- Employees:
- 605
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Associate Director - Customer SuccessPubmatic Nov 2024 - Present
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Team Lead Manager, Customer Success OperationsPubmatic Oct 2023 - Nov 2024
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Senior Customer Success Operations ManagerPubmatic Apr 2023 - Sep 2023▪ Built technical expertise, crafted product playbooks, and served as SME for 2 key products globally▪ Collaborated with global counterparts; leveraged insights to identify client growth opportunities▪ Drove adoption for key products; addressed skills gaps through tailored training and documentation
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Customer Success Operations ManagerPubmatic Aug 2020 - Apr 2023▪ Managing a portfolio of high-potential Mid-Market Publishers in the EMEA region. Grew the Book of Business by 178% ($4M), managing 60+ clients by implementing newer integrations, identifying opportunities for growth, and driving strategic business reviews▪ Drove portfolio growth by identifying upsells – monetizing CTV, Video, and in-app inventory. Top 5 accounts grew 3x in platform spend in Q2 ‘21Honors & Awards: Was awarded ‘Employee of the Quarter 2021’- Created a web scraper to check 10k+ domains to filter out unauthorized inventory (Direct or Reseller inventory) to reduce revenue leakages
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Manager - ProgrammaticTimes Internet Oct 2018 - Jul 2020Noida Area, IndiaManaged Times Internet's Programmatic business across a portfolio of 60+ sites and apps.; annual revenue $20M• Managed and maintained long-term relationships with top SSPs, DSPs, Trading Desks, media agencies, and ad networks resulting in a 19% improvement in overall Non-Direct revenue (2018 vs 2019) • Increased overall PMP business by $50K by onboarding RTB partners and collaborating with direct sales to run PMP campaigns• Partnered with teams in the US and APAC to develop a pricing strategy, driving revenue growth by 5% (YoY)• Collaborated with Tech for Price recommendation based on buyer activity; Monthly revenue grew by 4%• Developed monetization strategies to drive revenues for a gaming app (Cricplay), resulting in $10k+ monthly revenueHonors & Awards: Was awarded ‘Rising StarQ1 2019’- Implemented an automated Revenue tracking dashboard using Google Data Studio. Reduced ~100 man hours a week across teams -
Assistant Manager - Monetization & Programmatic SalesDainik Bhaskar Group (दैनिक भास्कर) Jan 2017 - Sep 2018Noida Area, IndiaManaging strategy, optimization, and growth for Dainik Bhaskar’s Mobile Web and App Portfolio• Formulated revenue growth roadmap, presented to CXOs, secured buy-ins, yielding a 15% revenue boost• Managed Google Partnership to monitor revenue optimization strategies, driving cross-functional efforts for a $250K/year partnership• Conducted 50+ user interviews to uncover insights on ad frequency, yielding 7% revenue growth. New UX layout drove 7% growth in revenue• Built, maintained, and managed tactical relationships with Trading Desks, DSPs, and SSPs - managed 150K USD yearly revenue• Persuaded adoption of new ad format using data-driven insights, resulting in a 21% CTR increase• Leveraged A/B Testing for Video Ads-focused optimization; boosted User Sessions by 5%Summary• Yearly budget handled: $10 M• Websites and Apps handled: 10+• Honors & Awards: Team of the Month - June, August, September 2017 & Standing Ovation - January and February 2018 -
Campaign AnalystXad, Inc Aug 2015 - Dec 2016Gurgaon, IndiaOps lead for go-to-market, inventory, and campaign execution strategies for a profitable VC-backed AdTech startup• Guiding kickoff calls, shaping ad strategies, and GTM strategies for US-based CPG and Tech brands• Analyzed strategies, and tested hypotheses to identify $1M in incremental opportunities in 2016• Partnered with Celtra to introduce dynamic ad formats, raised engagement by 15%, secured 5+ new clients• Instituted processes to identify under-delivering campaigns; decreased under-delivery by 20%SummaryRegions Handled: Central (Chicago), East (New York)Major Campaigns handled: Intel, HP, Chrysler, AT&T, Castrol, Coca-Cola, Unilever -
Ad Operations ExecutiveExponential Mar 2013 - Aug 2015Noida Area, India• Instituted efficient ad campaign workflows from scratch, reducing campaign setup time by 30%• Strategized a revamped budget allocation to match real discrepancy rates, boosting revenue by 8%• Created an automated screenshot template deck; presented across leadership and multiple teams• Developed a 2-week onboarding plan and created video tutorials; streamlining new hire training• Led training for acquired Ukrainian startup; reciprocal knowledge exchange optimized processes by 2x -
Internet Marketing ExecutiveIndiamart Intermesh Limited Sep 2012 - Mar 2013Noida Area, India• Drove catalog promotions, resulting in a 2x increase in organic search visits for B2B clients• Managed customer grievances achieved 95% prompt resolution and boosted customer loyalty• Strengthened competitive positioning by identifying content gaps; increased search results by 3x
Aditya Bhattacharya Skills
Aditya Bhattacharya Education Details
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Electronics And Instrumentation Engineering
Frequently Asked Questions about Aditya Bhattacharya
What company does Aditya Bhattacharya work for?
Aditya Bhattacharya works for Pubmatic
What is Aditya Bhattacharya's role at the current company?
Aditya Bhattacharya's current role is Associate Director - Customer Success at PubMatic.
What is Aditya Bhattacharya's email address?
Aditya Bhattacharya's email address is ad****@****ial.com
What schools did Aditya Bhattacharya attend?
Aditya Bhattacharya attended Apj Abdul Kalam Technological University, Apeejay School.
What skills is Aditya Bhattacharya known for?
Aditya Bhattacharya has skills like Ppc, Sem, Online Advertising, Digital Marketing, Mobile Advertising, Seo, Ad Networks, Digital Media, Mobile Marketing, Analytics, Search Engine Optimization, Advertising.
Who are Aditya Bhattacharya's colleagues?
Aditya Bhattacharya's colleagues are Digambar Warke, Timothy Gleason, Piyush Khairnar, Jagriti Kasera, Vaibhav M., Saurabh Zamad, Ankur Prava.
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Aditya Bhattacharya
Pgdm'25 - Universal Ai University, Mumbai | President Of Campus Reporter Community, Universal Ai . | Finance | Operations | ConsultingMumbai -
Aditya Bhattacharya
Group Product Manager @ Paytm | Mba Chicago Booth | Product Management | Ai | FintechBengaluru1paytm.com2 +132130XXXXX
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1yahoo.com
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