(Note: Since Flynext (Farebox) and Tripmaza are partnered companies, I was transferred to Tripmaza as a senior Product Designer)Product Designer at Tripmaza (Start-up B2C Flight Booking Site)1. Improved current Mobile UI in collaboration with the developer, resulting in a 600+% increase in conversion rate and enhanced user experience.2. Managed marketing creatives, including social media posts, emails, and WhatsApp marketing, to drive customer engagement and brand awareness.3. Oversaw the subdomain website, contributing to the establishment and growth of the brand presence.Utilized data-driven design strategies to continuously refine and optimize the user interface and overall customer journey.4. Coordinated with cross-functional teams to ensure consistent and cohesive brand messaging across all platforms.

(Note: Since Flynext (Farebox) and Tripmaza are partnered companies, I was transferred to Tripmaza as a senior Product Designer.) Farebox is a B2C flight booking startup a subsidiary brand of Flynext B2B where I led the design efforts, establishing the brand identity and ensuring a seamless user experience. My responsibilities included:1. Brand Identity Creation: Developed a cohesive and memorable brand identity for Farebox, ensuring consistency across all visual elements and communication channels.2. UX/UI Design: Designed intuitive and user-friendly interfaces for the Farebox website and mobile application, enhancing the overall user experience and streamlining the flight booking process.3. Social Media Creative Development: Created engaging and visually appealing social media content, boosting brand awareness and driving customer engagement across multiple platforms.4. Social Media Management: Strategically managed and executed social media campaigns, increasing the brand's online presence and user engagement.5. Blog Management: Authored and managed blog posts on Farebox's WordPress site, providing valuable content to users and improving SEO.6. Collaboration: Worked closely with the development team to ensure the implementation of design elements and maintained a consistent user experience throughout the customer journey.7. Project Management: Oversaw the design projects from conception to completion, ensuring timely delivery and alignment with the company's goals.

Go Sip Tea is a MSME & FSSAI Registered forward-thinking tea brand start-up dedicated to democratizing access to quality tea while prioritizing sustainability with a commitment to eco-friendly packaging.My responsibilities included:1. Designed brand identity for "GosipTea," a premium Himalayan tea company in Northeast India2. Specialized in creating eco-friendly packaging solutions to promote sustainability3. Created a visually appealing website for the brand to enhance online presence and customer engagement4. Implemented marketing strategies that resulted in a 12% increase in Monthly Recurring Revenue (MRR)5. Successfully raised brand awareness through effective messaging and design elements.