Adi Thacker

Adi Thacker Email and Phone Number

Senior Vice President Product Management @ Poshmark
California, United States
Adi Thacker's Location
San Francisco Bay Area, United States, United States
Adi Thacker's Contact Details
About Adi Thacker

My Motto: Build Better Everyday.About Me:I develop and lead outcome-oriented teams that build consumer experiences with measurable customer and business impact; I accomplish this by outlining a clear vision & mission, recruiting & empowering talented individuals, fostering cross-functional collaboration, and creating a culture ownership & accountability.My Experience & Impact:Product leadership and general management experience spanning FAANG, mid-size and startups, with a track-record of delivering impact:- Currently, I'm the GM and VP of Monetization Products at Poshmark, a $2B+ Fashion Resale Marketplace in North America. My team builds monetization products and services for our buyer/seller community that generates incremental revenue (take rate) for the marketplace. We drive high single-digit share of total marketplace revenue and double-digit share of marketplace revenue growth. I've built this new line of business from vision to impact and own the P&L for driving profitable growth.- TikTok: Built the TikTok Creative Exchange, a B2B marketplace for connecting advertisers with creative talent to build short-form videos for TikTok. Took the marketplace from 0 to 1 (product-market fit) and general availability; in its first 11 months, short-form videos from this platform comprised 5% of all videos used in TikTok advertising.- Facebook/Meta: Doubled a $1B dollar ads business on Facebook Marketplace by increasing ad supply, advertiser demand, and improving ad relevance + ranking; while preserving user and advertiser value. Marketplace Ads was 2.5B when I left the team. Incubated Facebook's Job Advertising product from 0 to 1 (product-market fit).Prior to these, I founded an online e-learning marketplace, worked in management consulting at Accenture, went to business school at Wharton, and worked in a couple of startups.I am energized by:- Taking complex platforms/marketplaces from 0 to 1 (idea to product-market fit) and scaling mature businesses to meet user and business goals- Recruiting and developing high-performing product teams- Setting up systems that scale for better decision-making and cross-functional collaboration and accountability- Advising startups and founders

Adi Thacker's Current Company Details
Poshmark

Poshmark

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Senior Vice President Product Management
California, United States
Website:
poshmark.com
Employees:
2882
Adi Thacker Work Experience Details
  • Poshmark
    Senior Vice President Product Management
    Poshmark
    California, United States
    View
  • Poshmark
    Gm And Vice President - Monetization / Ads
    Poshmark Mar 2022 - Present
    Redwood City, California, Us
    (Nasdaq:POSH; acquired by Naver Corp)Poshmark is a leading C2C fashion resale marketplace in North America driving $2B+ GMV annually.As GM of Monetization, I am responsible for business outcomes (revenue, P&L) and product mandates to supplement the marketplace's commission revenue with "non-commission" revenue. A core tenet of my team is to ensure that our initiatives tightly couple long-term customer value with business outcomes (revenue). I lead product management, engineering, analytics, GTM (growth & product marketing) & design.Notes:- Incubated and scaled the $XX Million / year Monetization business unit that now accounts for high-single digit share of marketplace revenue and XX% share of YoY revenue growth: took this business unit from vision to impact- Hired and developed cross-functional leadership team: product management, GTM, analytics, and engineering- Incubated and grew several endemic and non-endemic ad products ("Promoted Closet" / first-party ads system, third-party advertising etc), which drive incremental revenue and take rate for the marketplace; - Developed Poshmark's first-party advertising platform from 0 to 1; managed ad marketplace dynamics (balancing demand & supply) for sustained value for advertisers, shoppers and Poshmark- Member of executive team at Poshmark, reporting to CEO/Founder with frequent board-level participation; involved in due diligence & acquisition of Poshmark by Naver Corp
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  • Tiktok
    Head Of Product - Creative Ecosystem
    Tiktok Jun 2021 - Mar 2022
    Los Angeles, California, Us
    - Led the TikTok Creative Exchange (TTCX) - a marketplace that connects businesses with creator/influencer talent to produce short-form videos- "Cold-started" the B2B marketplace to find product-market fit with early adopters: onboarded creative partners (supply), businesses (demand); transitioned from manual to scaled managed marketplace- Recruited a team of global product managers to grow transactions on the TTCX platform
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  • Facebook
    Product Lead, Marketplace Monetization / Ads
    Facebook Apr 2017 - Jun 2021
    Products- Marketplace Display Ads: Doubled a $XB/year ads business that monetized user visitation on the Marketplace tab; did this sustainably within user engagement guardrails ( time spent, sessions and DAU) - Job Ads: Incubated Job ads on Facebook Jobs tab, building job-seeker and employer experiences for connecting employers and seekers; took the job ads product from 0 to $X00M/year by the time I left- Promoted Listings: Developed a seller marketing tool that enables marketplace sellers to sell more/faster; Promoted listings became a $X00M/year business- Contextual Ads: Developed ad ranking and ad quality systems for delivery of ads using contextual signals, without third-party data (blocked by iOS 14 tracking changes)Leadership & Expertise- Monetizing new consumer experiences/products: Ad formats, ad relevance, ad quality, ad load- Monetizing marketplaces by building seller marketing tools - Ad Delivery: ranking, auction, delivery flow optimization- Ad Buying interfaces: For agencies / advertisers (ads manager, Ads API) and for small businesses (lightweight interfaces)- Lead cross-functional team (50+): Engineers, Designers, Data Scientists, Researchers, and Marketers- Hiring and onboarding PMs; help them find teams at Facebook
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  • Writewell [E-Learning Marketplace]
    Founder And Ceo
    Writewell [E-Learning Marketplace] Jan 2014 - Apr 2017
    Learned a ton (and made a lot of mistakes!) about hiring the right people, finding product-market fit, monetization, growth, APIs and marketplaces.- Built E-learning / Education technology marketplace for students - Built two-sided marketplace by growing educational content (supply) and student learners (demand) - Grew demand (students & professionals) to 200K MAU using SEO, Social, and API integrations (Google Docs, Chrome Web Store)- Seeded supply with 1st party (home grown) and 3rd party user-generated content (UGC)- Monetized platform using display ads and in-app payments- Led global team of developers, designers and content creators in California, Eastern Europe and India- Featured on TV, Product Hunt, Forbes, CBS and Lifehacker
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  • Accenture
    Engagement Manager, Management Consulting
    Accenture Jun 2013 - Jan 2015
    Dublin 2, Ie
    - Management consulting leader in Accenture's Strategy practice. - Led teams of consultants and analysts to deliver business strategy recommendations to CXOs in Media/Technology/Telecom industries - Led projects on product strategy and go-to-market strategy- Develop and author thought leadership/points of view.Select Projects:- [SaaS Company] Architected and executed strategic partnership between Accenture and Leading SaaS Company - product, GTM, partnership strategy- [Leading Telco] Product Strategy for cord cutters and cord nevers -(OTT, devices, content partnerships)- [Leading Tech Company] Channel Strategy and Partner Program Design- [Leading Enterprise SaaS Company] Go-to-market & marketing strategy design- [Leading Telco] Go-to-market (GTM) Strategy of Cloud products- [Leading Tech Co] SaaS Go-to-market (GTM) readiness assessment
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  • Accenture
    Management Consultant
    Accenture Jun 2012 - Jun 2013
    Dublin 2, Ie
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  • Intuit
    Product Strategy
    Intuit Dec 2010 - Jun 2011
    Mountain View, California, Us
    - Drive new mobile initiatives for emerging markets- Strategies for innovating, driving demand and monetizing mobile products- Business model and user economics- Develop and test hypotheses with controlled experiments- Business development and operations
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  • Infinera (Kleiner Perkins Portfolio Company; Infn)
    Product Management
    Infinera (Kleiner Perkins Portfolio Company; Infn) Feb 2008 - Dec 2010
    - Managed full product lifecycle from market requirements to shipment for $150M network equipment product portfolio- Market/Product requirements, Pricing, Positioning, Promotions, Sales enablement, Cost reductions, Product retirement- Networking systems for Internet companies Telcos, Mobile Operators and Cable Cos
  • Onsite Systems (Draper Richards Portfolio Startup)
    Product Management
    Onsite Systems (Draper Richards Portfolio Startup) Jun 2005 - Feb 2008
    - Developed mobile backhaul solutions for mobile operators in emerging markets- Established & maintained business & technical partnerships in Southeast Asia, Indian Subcontinent, Middle East, Africa and Latin America

Adi Thacker Skills

Strategy Product Management Business Strategy Business Development Start Ups Program Management Entrepreneurship Management Marketing Strategy Leadership Go To Market Strategy Saas Cross Functional Team Leadership Strategic Partnerships Software As A Service Product Lifecycle Management Market Analysis Product Marketing Innovation Management Product Strategy Monetization Product Development Digital Marketing Product Launch Product Design Online Advertising Interactive Advertising Social Media Marketing Online Marketing Mobile Advertising Display Advertising Market Research Testing Instagram Api Educational Technology Market Requirements Documents Growth Strategies Website Monetization Social Media Advertising Facebook Api Global Cross Functional Team Leadership Cross Functional Team Building Early Stage Startups Startup Development Lean Startup A/b Testing Consumer Product Testing Product Testing Strategy Development Pricing Strategy Strategic Planning Innovation Management Consulting Strategic Consulting Telecommunications Cloud Computing Mobile Devices Hardware Software Network Devices Network Infrastructure Architecture Optical Communications Mobile Communications Pricing Analytics Business Planning Channel Program Management Channel Partners Indirect Channel Sales Channel Partner Development Competitive Analysis Mergers And Acquisitions Market Entry Venture Capital Emerging Markets Due Diligence Consulting Financial Modeling

Adi Thacker Education Details

  • The Wharton School
    The Wharton School
    Entrepreneurship
  • Penn State University
    Penn State University
    Electrical Engineering

Frequently Asked Questions about Adi Thacker

What company does Adi Thacker work for?

Adi Thacker works for Poshmark

What is Adi Thacker's role at the current company?

Adi Thacker's current role is Senior Vice President Product Management.

What is Adi Thacker's email address?

Adi Thacker's email address is ad****@****tok.com

What is Adi Thacker's direct phone number?

Adi Thacker's direct phone number is +140839*****

What schools did Adi Thacker attend?

Adi Thacker attended The Wharton School, Penn State University.

What are some of Adi Thacker's interests?

Adi Thacker has interest in Children, Mobile, International Travel, Entrepreneurship, Automotive, E Commerce, Education, Retail Technology, Analytics, Poverty Alleviation.

What skills is Adi Thacker known for?

Adi Thacker has skills like Strategy, Product Management, Business Strategy, Business Development, Start Ups, Program Management, Entrepreneurship, Management, Marketing Strategy, Leadership, Go To Market Strategy, Saas.

Who are Adi Thacker's colleagues?

Adi Thacker's colleagues are Sherri Stine, Emily Eichelberger, Sam Marrese, Nathanael Wilson, Sania Shakeel, Ariana Boroff, Archana Subbarayan(She/her).

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