Adi Thacker Email & Phone Number

California, United States

Redwood City, California, Us

(Nasdaq:POSH; acquired by Naver Corp)Poshmark is a leading C2C fashion resale marketplace in North America driving $2B+ GMV annually.As GM of Monetization, I am responsible for business outcomes (revenue, P&L) and product mandates to supplement the marketplace's commission revenue with "non-commission" revenue. A core tenet of my team is to ensure that our initiatives tightly couple long-term customer value with business outcomes (revenue). I lead product management, engineering, analytics, GTM (growth & product marketing) & design.Notes:- Incubated and scaled the $XX Million / year Monetization business unit that now accounts for high-single digit share of marketplace revenue and XX% share of YoY revenue growth: took this business unit from vision to impact- Hired and developed cross-functional leadership team: product management, GTM, analytics, and engineering- Incubated and grew several endemic and non-endemic ad products ("Promoted Closet" / first-party ads system, third-party advertising etc), which drive incremental revenue and take rate for the marketplace; - Developed Poshmark's first-party advertising platform from 0 to 1; managed ad marketplace dynamics (balancing demand & supply) for sustained value for advertisers, shoppers and Poshmark- Member of executive team at Poshmark, reporting to CEO/Founder with frequent board-level participation; involved in due diligence & acquisition of Poshmark by Naver Corp

Los Angeles, California, Us

- Led the TikTok Creative Exchange (TTCX) - a marketplace that connects businesses with creator/influencer talent to produce short-form videos- "Cold-started" the B2B marketplace to find product-market fit with early adopters: onboarded creative partners (supply), businesses (demand); transitioned from manual to scaled managed marketplace- Recruited a team of global product managers to grow transactions on the TTCX platform

Products- Marketplace Display Ads: Doubled a $XB/year ads business that monetized user visitation on the Marketplace tab; did this sustainably within user engagement guardrails ( time spent, sessions and DAU) - Job Ads: Incubated Job ads on Facebook Jobs tab, building job-seeker and employer experiences for connecting employers and seekers; took the job ads product from 0 to $X00M/year by the time I left- Promoted Listings: Developed a seller marketing tool that enables marketplace sellers to sell more/faster; Promoted listings became a $X00M/year business- Contextual Ads: Developed ad ranking and ad quality systems for delivery of ads using contextual signals, without third-party data (blocked by iOS 14 tracking changes)Leadership & Expertise- Monetizing new consumer experiences/products: Ad formats, ad relevance, ad quality, ad load- Monetizing marketplaces by building seller marketing tools - Ad Delivery: ranking, auction, delivery flow optimization- Ad Buying interfaces: For agencies / advertisers (ads manager, Ads API) and for small businesses (lightweight interfaces)- Lead cross-functional team (50+): Engineers, Designers, Data Scientists, Researchers, and Marketers- Hiring and onboarding PMs; help them find teams at Facebook

Learned a ton (and made a lot of mistakes!) about hiring the right people, finding product-market fit, monetization, growth, APIs and marketplaces.- Built E-learning / Education technology marketplace for students - Built two-sided marketplace by growing educational content (supply) and student learners (demand) - Grew demand (students & professionals) to 200K MAU using SEO, Social, and API integrations (Google Docs, Chrome Web Store)- Seeded supply with 1st party (home grown) and 3rd party user-generated content (UGC)- Monetized platform using display ads and in-app payments- Led global team of developers, designers and content creators in California, Eastern Europe and India- Featured on TV, Product Hunt, Forbes, CBS and Lifehacker

Dublin 2, Ie

- Management consulting leader in Accenture's Strategy practice. - Led teams of consultants and analysts to deliver business strategy recommendations to CXOs in Media/Technology/Telecom industries - Led projects on product strategy and go-to-market strategy- Develop and author thought leadership/points of view.Select Projects:- [SaaS Company] Architected and executed strategic partnership between Accenture and Leading SaaS Company - product, GTM, partnership strategy- [Leading Telco] Product Strategy for cord cutters and cord nevers -(OTT, devices, content partnerships)- [Leading Tech Company] Channel Strategy and Partner Program Design- [Leading Enterprise SaaS Company] Go-to-market & marketing strategy design- [Leading Telco] Go-to-market (GTM) Strategy of Cloud products- [Leading Tech Co] SaaS Go-to-market (GTM) readiness assessment

Dublin 2, Ie

Mountain View, California, Us

- Drive new mobile initiatives for emerging markets- Strategies for innovating, driving demand and monetizing mobile products- Business model and user economics- Develop and test hypotheses with controlled experiments- Business development and operations

- Managed full product lifecycle from market requirements to shipment for $150M network equipment product portfolio- Market/Product requirements, Pricing, Positioning, Promotions, Sales enablement, Cost reductions, Product retirement- Networking systems for Internet companies Telcos, Mobile Operators and Cable Cos

- Developed mobile backhaul solutions for mobile operators in emerging markets- Established & maintained business & technical partnerships in Southeast Asia, Indian Subcontinent, Middle East, Africa and Latin America

Master Of Business Administration - Mba, Strategy, Marketing, Entrepreneurship

Master'S Degree, Electrical Engineering