Utilized the Tourism Satellite Account (TSA) framework to analyze the tourism pattern pre and post-COVID across Inbound, Outbound, and Domestic tourism for both national and foreign visitors enabling data-driven decisions for sustainable tourism development in SwedenAnalyzed the behavior of the visitors and identified their most preferred locations, product Groups and Other spending patternsCollaborated with F-500 Banking clients, enhancing their incremental revenue through rigorous analysis, implementing strategic measures, and achieving at least 10% decline rate reduction, aligning issuer earnings with industry benchmarksImplemented ThinkCell automation to reduce the time required for generating an 80-slide PowerPoint deck, cutting the process time from 2 days to just 20 minutesExecuted customer segmentation analysis to classify cardholders into High , Medium or Low Top of Wallet (ToW) segments, utilizing their spending patterns and behavioral insights. Strategically enhanced user experience for High TOW customers by delivering tailored offers to re-engage and retain themDeveloped a tableau dashboard for an Acquirer to show its market growth vs its competitors. Automated the process using tuber workflow

Analyzed user journeys on Airtel Digital Platforms, utilizing Funnel Analysis to pinpoint critical stages in the customer journey where unbundling occurred for Airtel Black, thus reducing churn rates by 11% through strategic interventionsConducted Funnel Analysis of the payment journey to identify the drop off points of customers, thereby increasing the revenue generated on the app by 7%Designed an advanced Churn Prediction Model that identifies vulnerable customers at risk of churn using parameters such as Billing Health Score (BHS), Utilization Health Score (UHS), etcUtilized Tableau Web to develop alerts for proactive notification of user engagement deviations from the 7-day hourly average, triggering automated emails to stakeholders when it falls below 50% of the hourly averageDeveloped strong hypothesis and ran A/B-Test on the area of opportunities, obtaining a result with high confidence level, increasing conv. rate by 30%.Worked on finalizing Key Metrics and KPI with the respective product owners and product managers to understand areas we need to measure and ensure the needle is always moving in the right direction.

Developed strategic plan and a roadmap for client using LogicGate (GRC Tool) to capture the operational issues caused by the vendors and create monthly reports in Tableau to identify their effectiveness, thus streamlining the entire Rebuttal process and therefore reducing the time period of the process from 2 months to just a couple of days.Built an optimized data extraction procedures in Hive (Hadoop) to create QBR dashboards for Merchants and Acquirers to show their key performance indicators to help them achieve their business goals.Automated the entire Quarterly Reporting process by scheduling Oozie Workflow to minimize human intervention.

Compared Marketing Attribution Approaches across channels for both LCA & MTA approaches. Defined scaling factors to adjust LCA to match MTA attributes and identified the Channels with most significant ROI.Designed and executed an A/B test to optimize Email Marketing Subject Lines for a product launch campaign, pinpointing the most effective approach to increase open rates and enhance future email marketing strategiesOptimized client’s business process by enhancing and revamping existing structure of their data and created dynamic and interactive Excel dashboards, quantifying business outputs measures through statistical metrics and setting triggers for tactical insights.