Aditya V. Email & Phone Number

I am a seasoned Data Analyst at PenFed Credit Union, adept at harnessing the power of SQL and Tableau to unlock actionable, data-driven insights that address complex business challenges. I recently earned my Master's degree in Computer and Information Systems Security/Information Assurance from Wilmington University in August 2022, enhancing my technical expertise and strategic acumen. My academic foundation is solidified by a Bachelor of Technology in Computer Science Engineering from Kamala Institute of Technology & Science, obtained in May 2016.Prior to my current role, I excelled as a Senior Adobe Consultant at both Silicon Valley Bank and Cotiviti, where I specialized in web and app analytics using Adobe Analytics and Dynamic Tag Management (DTM). My responsibilities included closely collaborating with business units to deeply understand their analytics needs, crafting tailored measurement strategies, and implementing sophisticated tracking mechanisms to meticulously monitor online user behavior and enhance engagement metrics. My recommendations consistently led to improved user experiences and conversion rates across digital platforms.I am deeply committed to leveraging the latest advancements in digital analytics and marketing technologies. My ongoing dedication to professional growth is complemented by a proactive approach to knowledge sharing, making me a valuable team player eager to contribute to and learn from diverse, talented groups. This blend of technical prowess, strategic vision, and collaborative spirit drives my professional journey, as I continue to seek opportunities to innovate and drive business success through data-driven decision making.