• Built the entire brand strategy and Brand Identity, to encapsulate CyanConnode's essence and goals• Directed marketing campaigns to engage new customers and orchestrated company's presence at leading industry events, earning high footfall• Established CyanConnode's media presence, including social media, from scratch.• Innovated a carbon emission impact calculator for smart meters, a sector-first initiative.• Shaped key internal policies, enhancing organizational efficiency… Show more • Built the entire brand strategy and Brand Identity, to encapsulate CyanConnode's essence and goals• Directed marketing campaigns to engage new customers and orchestrated company's presence at leading industry events, earning high footfall• Established CyanConnode's media presence, including social media, from scratch.• Innovated a carbon emission impact calculator for smart meters, a sector-first initiative.• Shaped key internal policies, enhancing organizational efficiency and processes Show less

• Finding new business opportunities and building company's brand• Manage all marketing campaigns and marketing strategy to reach new customers• Part of the steering committee that advises the MD & CEO• Manage CyanConnode’s presence in industry exhibitions and events• Build CyanConnode India’s media presence (including social media) from ground up

• Building the organization’s brand image and managing corporate reputation.• Formulating and executing state level communication strategy for IntelliSmart’s portfolio.• Launched a dedicated innovation challenge & hackathon for Advanced Metering Infrastructure to position IntelliSmart as a thought leader• Managing the MD & CEO’s office and supporting him in crafting and executing long term and short-term objectives of the organization• Facilitation and building of a robust… Show more • Building the organization’s brand image and managing corporate reputation.• Formulating and executing state level communication strategy for IntelliSmart’s portfolio.• Launched a dedicated innovation challenge & hackathon for Advanced Metering Infrastructure to position IntelliSmart as a thought leader• Managing the MD & CEO’s office and supporting him in crafting and executing long term and short-term objectives of the organization• Facilitation and building of a robust partner & stakeholder ecosystem for execution of IntelliSmart’s business plan• Liaising with key stakeholders including the Ministry, promoter companies, employees, electricity distribution companies, Media, NGOs, Civil Society etc.• Part of the team that won the ISGF President’s Award for the innovative business model for Smart Metering Rollout in India Show less

• Formulating, reviewing, and executing Energy Efficiency Services Limited's (EESL) corporate and program-specific communications plan and strategy.• Part of the core team in Energy Efficiency Services Limited’s (EESL) that launched a dedicated special purpose vehicle for Smart Metering in partnership with National Investment and Infrastructure Fund (NIIF)• Played an integral role in the launch of Smart Meter National Program and National E-Mobility initiative. The launch became a… Show more • Formulating, reviewing, and executing Energy Efficiency Services Limited's (EESL) corporate and program-specific communications plan and strategy.• Part of the core team in Energy Efficiency Services Limited’s (EESL) that launched a dedicated special purpose vehicle for Smart Metering in partnership with National Investment and Infrastructure Fund (NIIF)• Played an integral role in the launch of Smart Meter National Program and National E-Mobility initiative. The launch became a pivotal moment in shaping EESL’s image to an organization that is focused on Low carbon growth.• Planned and executed - Innovate To INSPIRE (2018 & 2019), a global innovation challenge inviting ideas for scalable solutions in the low carbon growth space. The challenge reached over 10,000 startups and more than 100,000 students.• Instrumental in EESL’s organizational transformation exercise• Managing EESL's PR agency and overseeing their entire scope of work• Liaising with all the relevant stakeholders including multiple ministries under Government of India, multilateral agencies and financial institutions Show less

• Lead and coordinated national/regional awareness and outreach activities for sustainable development initiatives.• Developed multiple collaterals, training modules. many were showcased by the Ministry of Environment, Forest and Climate Change, GoI during the Ozone Day.• Part of the Indian delegation to Montreal, Canada for the 29th Meeting of Parties (MoP) to the Montreal Protocol. Led the communications and awareness activities from the event on behalf of Energy Efficiency Services… Show more • Lead and coordinated national/regional awareness and outreach activities for sustainable development initiatives.• Developed multiple collaterals, training modules. many were showcased by the Ministry of Environment, Forest and Climate Change, GoI during the Ozone Day.• Part of the Indian delegation to Montreal, Canada for the 29th Meeting of Parties (MoP) to the Montreal Protocol. Led the communications and awareness activities from the event on behalf of Energy Efficiency Services Limited (EESL), a Government of India (GoI) enterprise. Show less

• Instrumental in building the communications portfolio of EESL.• Developed the communication strategy for the National LED Programs (UJALA & SLNP), now the largest low-carbon development programs in the world with a reach of over 91 million households and more than 1,550 municipalities.• Developed national as well as state specific communication plans and strategy for each of EESL’s programmes.• Corporate reputation management and formulation of annual communication strategy.•… Show more • Instrumental in building the communications portfolio of EESL.• Developed the communication strategy for the National LED Programs (UJALA & SLNP), now the largest low-carbon development programs in the world with a reach of over 91 million households and more than 1,550 municipalities.• Developed national as well as state specific communication plans and strategy for each of EESL’s programmes.• Corporate reputation management and formulation of annual communication strategy.• Instrumental in Edelman’s winning Gold Sabre at SABRE Awards South Asia 2016, world's largest PR awards program and Silver in PR week Asia 2016, prestigious award program in Asia-Pacific’s communications industry.• Winner of ‘PRmoment India 3030’, 2017 - top 30 PR professionals across India under 30. Show less

• Developed 360-degree Information, Education and Communication (IEC) campaigns for various rural welfare schemes of the state government of Gujarat. This led to 100% growth in new user enrollments. Campaign creatives were adopted by the federal government for a national roll-out.• Managed and expanded the online presence of the department.• Handled internal and external communication.• Preparation of annual communication budget (of size up to $7mn) for the state.

• Co-founded a student magazine and developed a unique business model, leading to a 100% reach to all the top schools of Hyderabad.• Responsible for overall strategic direction.

• Project execution, Status reporting and liaison with external and internal stakeholders • End to end recruitment, and Client Relationship Management• Multiple time recipient of excellence award for leadership and execution.