Mark Adkison Email & Phone Number

Nashville, Tennessee, United States

• Developed marketing materials for Monarrch GRM, an AI startup empowering artists to control their IP.• Crafted communications to attract investors in pre-seed and Series A funding rounds.• Co-hosted podcast series discussing AI and revenue creation for artists.• Created short-form media for social platforms like Facebook, YouTube, and LinkedIn.

Florida, United States

Executive-Level Collaboration & Operational Excellence:Collaborated with the C-suite to translate strategic goals into actionable plans across all divisions.Streamlined best practices and advised on operational efficiencies, ensuring smooth cross-departmental collaboration.Building Strong Brands & Driving Growth:Led the development of comprehensive marketing, promotional, and branding strategies for both corporate and divisional levels.Championed business growth through innovative marketing campaigns and press releases.Project Management & Technology Expertise:Successfully implemented NetSuite as the company's accounting and reporting software, partnering with key stakeholders across departments.Managed technical operations, overseeing IT infrastructure, hardware deployment, and software support for 15 employees.Built robust systems for internal and external investment management, ensuring proper documentation and record keeping.Strategic Partnership & Communication:Forged strong relationships with external vendors in IT, PR, web development, and technical development, securing optimal services and support.Championed clear and effective internal and external communication, fostering collaboration across the organization.

Nashville, Tennessee, United States

I leverage my marketing and business development expertise to unlock new revenue streams for The Brown Book Agency's artist roster. In this part-time role, I spearhead initiatives across various areas:Creative Merchandising: Develop innovative merch lines that enhance artist brands and fan engagement.Touring Optimization: Streamline touring operations to maximize efficiency and profitability.Strategic Partnerships: Forge new partnerships with technology companies to expand reach and revenue opportunities.Marketing Innovation: Lead the development and execution of cutting-edge marketing initiatives.Embrace the "What If?"I thrive in a culture of innovation, constantly seeking out "what if" opportunities to propel artist success. This proactive approach ensures The Brown Book Agency remains at the forefront of the ever-evolving music industry.

Ft. Lauderdale, Fl

Streamlined IT Operations: Efficiently set up and deployed workstations for all employees, ensuring a smooth onboarding process.Expanded IT Infrastructure: Led the initiative to deploy a third-party IT company to serve 30 locations and 50+ employees across multiple states, significantly improving IT coverage and support.Developed Marketing Strategy: Spearheaded the development of a company-wide marketing communications strategy, fostering a cohesive brand message across all channels.Financial Systems Implementation: Successfully deployed various credit card and financial systems with internal and external providers, streamlining financial operations.Strategic Communication & Policy Development: Partnered with the executive team to develop an ongoing PR strategy and corporate internal and external policies, ensuring clear communication and effective governance.

Greater Nashville Area, Tn

We successfully spearheaded the deployment of new GPS units to our entire fleet of over 200 construction machines. This initiative significantly upgraded tracking and maintenance capabilities, enabling us to:Optimize Operations:Real-time location data empowers us to optimize resource allocation and dispatch, improving efficiency and productivity.Enhanced Maintenance:Precise tracking facilitates proactive maintenance scheduling, minimizing downtime and maximizing asset lifespan.Building a Scalable Infrastructure:We established a robust infrastructure to support the continuous growth of our GPS tracking system. Over a 24 month period we:Scaled System for Growth: Successfully implemented the solution for 75 machines initially, and seamlessly expanded it to encompass over 350 machines.Streamlined Reporting:Developed a secure system for providing accurate and timely machine data to audit companies and lenders for internal and external financial and field audits.Innovation at Work:We've embraced automation to further enhance efficiency. Our custom-built system automates the generation, tracking, and deployment of machine leasing agreements, streamlining the entire leasing process.

Greater Nashville Area, Tn

Played a key role in amplifying artist success at The Brown Book Agency in the following ways:Strategic Rebranding: Spearheaded the rebranding and relaunch of The Brown Book Agency website, creating a modern and impactful online presence.Artist Development: Collaborate with artist teams across diverse areas like strategy, technology, broadcasting, and marketing to build comprehensive plans for artists like Matt Maher, Meredith Andrews, Leigh Nash and more.Fan Engagement Innovation: Developed and deployed four unique widgets that seamlessly connect artists' music with fans for various digital promotions, fostering deeper engagement.Digital Distribution & Promotion: Managed the successful launch of singles for Leigh Nash to DSPs (Digital Service Providers) and radio, ensuring widespread reach and exposure.Software & Content Expertise: Utilize my skills to execute various company-wide software and content projects, streamlining operations and content creation.

Greater Nashville Area, Tn

I played a key role in the success of "This Grit and Grace Life," a website and podcast focused on empowering women. Here's what I achieved:Tech Stabilization: Collaborated with founders to successfully stabilize all website technology and backend systems, ensuring smooth operation.Rebranded for Success: Partnered with the founders and editorial team to relaunch the brand with a fresh website design and revamped look and feel.Podcast Powerhouse: Played a pivotal role in launching and growing "This Grit and Grace Life" podcast, which currently boasts over 1500 unique downloads per week and over 118 episodes.Traffic Surge: Led the website redesign and strategic initiatives, resulting in a significant increase in traffic to over 24,000 unique monthly visits.Content Creation Champion: Produced engaging social media and online promotional snippets from podcasts, maximizing audience reach.Marketing & Production Rockstar: Wear many hats, tackling a variety of weekly marketing and production tasks, including website infrastructure improvement, marketing materials creation, branding initiatives, partnership development, third-party integrations, and advertising.

Nashville, Tn/Charlotte, Nc

Owned Product Development & User Experience:Led all aspects of product development and user experience for the ZABRA.com site and app, ensuring a seamless and engaging experience for users.Pioneered the concept, development, testing, and deployment of ZABRA's consumer-facing properties, bringing the vision to life.Championed Child Safety Resources:Collaborated with counselors to identify key social media challenges faced by children.Developed a strategic plan to create and deploy valuable tools within the ZABRA resource library, empowering parents and educators.Driven Development & Milestones:Provided strategic planning, execution, and project management for both internal and external developers, ensuring we met critical company milestones.Continuously brainstormed, designed, and developed new product features and services to enhance the ZABRA platform.

Nashville, Tn

Boosted Sales & Lead Generation: Developed and implemented effective marketing materials that significantly aided the sales cycle, maximizing opportunities with potential customers.Elevated Brand Experience:Led the redesign of the IQMAX company website, prioritizing user-friendliness and ensuring an aesthetically on-brand experience for visitors.SEO Champion: Spearheaded data-driven research to identify areas for improvement, leading to significant advancements in IQMAX's Search Engine Optimization (SEO).

Greater Nashville Area, Tn

Hear It First: Bridging the Gap Between Niche Music Fans and ArtistsHear It First wasn't just a website; it was a passionate community dedicated to connecting fans with the artists and music they truly love. We specialized in:Curated Content & Experiences: We produced unique content tailored to niche music genres, fostering deeper exploration and engagement.Centralized Fan Hub:We provided a vibrant, centralized community where fans could connect with each other and discover new artists.Artist-Fan Connection:We facilitated meaningful relationships between artists and their most dedicated supporters.As President & Founder, I spearheaded the company's vision and daily operations. My focus was on:Building Relationships: Fostering strong connections with artists, labels, and fans was central to our success.Growth & Engagement: I implemented strategic marketing, promotion, and sales initiatives to drive increased visibility, membership, advertising, and sales.Building a Fun & Results-Driven Culture: I cultivated a dynamic team environment, emphasizing both hard work and enjoyment while achieving results.

Provided internal and external vision, strategy and tactical coaching across all operating divisions of the company. Profitably manage the consumer shift from physical to digital formats for selling and promoting products of all types both for direct to consumer strategies utilizing existing customers while creating new partnerships to increase the array of distribution avenues for our products.

Oversee all aspects of marketing, technology and promotions via the web for artist, label and community (60 total) websites. Work to direct, develop and maintain existing relationships with outside vendors and develop plans to implement new technologies into the current architecture in the create exceptional relationships with our artist partners and ultimately music fans.

VP Artist Development - ForeFront RecordsDeveloped and implemented all aspect of day to day and strategic marketing plans and promotional efforts with ForeFront artist roster including tobyMac, dc Talk, Audio Adrenaline, Rebecca St. James and others.

Worked on the implementation, strategic marketing & direction for all centralized labels new media efforts. Established centralized content management system worked to create centralized branding efforts for community based websites at hearitfirst.com and WorshipTogether.com. Established the first-ever label based subscription music download service in conjunction with Liquid Audio at burnitfirst.com.

Established the ForeFront Records Radio Promotion Department. Oversaw all aspects of radio promotion, publicity, church promotions and video for roster of 20 artists. Worked to obtain high charting position, exposure at all levels for ForeFront artist roster. Worked with Marketing Director to establish solid marketing & promotional plans for artist roster and established the ForeFrontRecords.com official website in 1995.

Each week I hosted, wrote and produced WAY-FM’s “The Weekly Top 20 Meltdown” show which was syndicated to seven network affiliates across the country. I also hosted a six hour shift on Sunday afternoons. I was responsible for weekly show preparation, production and voicing duties for affiliate promotional spots and public service announcements as well as board operation, segment production during each air-shift.

Newport Beach, Ca

Managed daily inbound and outbound sales calls and relationships with Christian retailers and Frontline’s roster of owned and distributed labels resulting in 72% sales increase. I received “rookie of the year” salesman award.

Associate, Communication

Activities and Societies: Resident Assistant, BSU, FCA, Activities CommitteeCommunications

High School

President, Student Government Association, Varsity Football, Varsity Baseball, Band, Key Club