Ashley Andrews Email & Phone Number

Charleston, South Carolina Metropolitan Area

•Conceptualize and oversee creative marketing campaigns across traditional and digital channels for seven clients in the luxury retail, medical, financial and real estate arenas•Manage client marketing budgets ranging from $150,000 to $600,000, including co-op and trade agreements •Serve as clients’ main point of contact within the agency, working closely with each agency department to ensure all marketing tactics are executed timely and accurately•Create and manage monthly content calendars, ensuring brand consistency across all platforms•Oversee content and creative direction for eBlasts, social media ads, websites, print ads, flyers and other marketing collateral•Work with local influencers to host giveaways and creative promotional campaigns to increase retail traffic and brand awareness•Develop and deploy PR initiatives for both earned and paid media efforts•Maintain relationships with local media and execute media buys for television, radio and print advertising•Organize and execute client events, working closely with event vendors

• Serve as strategic marketing lead while maintaining all prior responsibilities as Regional Communications Manager (listed below)• Responsible for overall brand strategy and strategic planning, ensuring brand consistency across all local channels• Develop marketing plans across multi-channel communications, including digital/social, email, traditional media and direct mail• Work cross-functionally with internal teams and departments, including internal design team, as creative consult on marketing collaborations, brainstorming sessions and idea sharing• Demonstrate detailed project management skills to ensure deadlines are met, while managing multiple projects all at various stages of development

• Serve as the strategic marketing partner to 22 local branches across seven states and Puerto Rico, including top 25 DMAs Miami-Ft. Lauderdale, Cleveland and St. Louis• Expand awareness of March of Dimes impact in local communities through multi-channel communications strategies• Scale national marketing initiatives and implement into local marketing campaigns and activities, as appropriate to each market’s unique goals and marketing plan• Manage local public relations, working closely with local media to pitch and obtain media coverage of both national and local campaigns, initiatives and events• Create engaging and informative content in line with yearly editorial calendar and implement targeted messaging across all channels• Manage multiple social media accounts, creating and executing content calendar• Develop email strategy, content and timeline • Assist with website content management, updating regularly for accuracy and brand consistency• Train and consult local markets and cross-functional business partners on brand standards and marketing guidelines to build and ensure confidence in sharing organization’s mission and brand• Prepare and present marketing proposals, data and campaign reports to measure KPIs • Experience with Cision, Meltwater, TVEyes, Sprout Social, Sprinklr and Blackbaud CRM

Charleston, Sc

• Responsible for all aspects of the Charleston Signature Chefs Auction gala, including $350,000 in fundraising revenue, donor cultivation, volunteer management and all event logistics and $200,000 in fundraising revenue through Beaufort and Walterboro March for Babies walks• Recruit, lead and support multiple volunteer committees to help organize events and exceed financial goals• Develop a successful business plan based on March of Dimes best practices to achieve 43% revenue growth for the Signature Chefs Auction gala, specifically increasing Fund the Mission individual donations by 71%• Surpass revenue goals with an average of 15% YOY growth in local participation at March for Babies fundraising walks through new sponsorship and new team recruitment • Manage and cultivate multiple relationships with corporate sponsors, individual donors, volunteer leaders and in-kind partners• Create and execute a year-round cultivation plan for regular communication with top donors, to include direct mail, email and in-person communications• Develop and maintain close relationships with multi-city media sponsors by setting up PSAs, TV and radio interviews and print pieces

Mt. Pleasant, Sc

• Responsible for content and timing of 30 minute nightly newscast• Write news copy and develop show lineup• Post news stories to station website and social media

Mt. Pleasant, Sc