Admire Brown Email & Phone Number

Springfield, Virginia, United States

Lead the overall marketing function, and to deliver the marketing plan in line with LEGO Discovery Center brand values and business strategy. Responsible for driving the commercial objectives of the business, maximizing revenue and guest satisfaction. Work on the pre-opening strategy to generate awareness and excitement in the market and continue the momentum through opening and beyond. • Work with the General Manager, create and execute a marketing strategy which drives visitor volume to the attractions and delivers annual profit growth (EBITDA). Create, own and execute the annual marketing plan, delivering budgeted visitation and revenue through a diverse range of channels including consumer, trade, events, schools and corporate bookings.• Drive a fresh and exciting approach to the marketing function, combining long term strategy with insightful tactical activity to ensure delivery on challenging visitor volume, revenue, market penetration and brand positioning objectives.• Work closely with Midway Europe & New Openings Marketing Director and brand team, and build and manage relationships with PR, media buying and creative agencies.

Alexandria, Virginia, United States

Operationalize and execute acquisition, retention, engagement and product marketing. Intense understanding of audience insights and behaviors as well as marketing technology and enablement tools. Also, strong marketing storytelling, reporting and optimization.• Deployment expert of integrated marketing plan – digital and traditional•Drives loyalty and preference with audience creating high CLV (Customer Lifetime Value)•Write and create marketing plans and marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., that drives the audience to action – click, buy, etc.• Build email lists, create emails, and nurture leads through written communications• Ensure design and layout of emails are optimized, user, and mobile-friendly•Execute SHRM’s member acquisition, retention and engagement strategy for this segment•Operationalize SHRM’s audience-centricity model and partner with analytics to constantly monitor and optimize engagement and experience•Analyze and translate data into clear insights and actionable recommendations using Google Analytics and Tableau•Manage marketing automation campaigns and operations throughout the customer lifecycle•Drive continued innovation in evolving marketing programs to most effectively engage audience segment•Develops a deep understanding of target audiences•Adoption and expertise in SHRM’s marketing technology, automation, personalization, and customization tools and tracking including Marketo, SalesForce, Interactive Studio, Community Cloud, Cobalt and more•Analyze data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sell•Bundling, product adoption and revenue growth across events, learning systems, certification, SHRM Store and other product categories•Lead across execution and tactics initiatives•Project management of integrated campaigns

Washington D.C. Metro Area

Developed marketing communications strategies to effectively promote MBA products and services. Involved working with designers, internal staff representatives, and key stakeholders to create content marketing materials such as brochures, flyers, ads, and other promotional materials as needed. Included developing mailing lists and executing e-mail blasts.mailings.• Worked with internal clients and key stakeholders in the development and production of print and digital marketing campaigns• Strategized with internal design team to produce promotional concepts and visual direction for products using ProofHQ and Workfront Proof• Tracked and modifies campaigns based on results and key performance indicators• Collaborated with manager and MBA Education on designated projects to develop and execute creative and compelling marketing campaigns in support of the overall revenue goal• Developed and executed event marketing campaigns for MBA’s signature and small conferences to enhance the digital experience • Supported internal partners to contribute to the larger production calendars and event marketing tasks using Smartsheets• Aided with event attendance goals and create supporting event experience materials• Created and monitors email marketing campaigns using Informz and transitioned to Eloqua• Launched and updated micro-sites for events using Ingeniux CMS

Alexandria, Va

-Executed and tracked lead generation programs through Salesforce TransVoyant's marketing automation system-Contributed to TransVoyant event marketing, including their presence at conferences and Meetups-Collaborated with operations to support company culture, communications, and internal events-Built TransVoyant collateral materials, including handouts, case studies, and presentations using Indesign and Photoshop-Generated industry-focused content, including blog posts using Wordpress for the TransVoyant website, articles for industry publications, and press releases -Managed TransVoyant speaking engagements, including researching events and drafting submissions-Contributed to corporate and thought leader social media marketing campaigns-Collaborated with marketing demand generation team to drive leads into sales funnel through lead research, email campaigns, events, and online calls to action using Hubspot-Updated and contributed files to Sharepoint as needed-Maintained and monitored marketing budget-Managed website traffic through Google Analytics and HubSpot-Acted as the Salesforce Admin -Updated the TransVoyant website hosted on Wordpress changing the layout and/or adding materials

Washington D.C. Metro Area

Had complete ownership of member and nonmember data, and collaborate with departments across the organization•Maintained data integrity within database with robust and up-to-date information•Researched and updated contact and account information, with specific focus on additional board and executive experiences, industry, revenue, market cap, stock exchange, and contact information using BoardEx, InsideView, Google Finance, and other reliable resources•Worked with various departments to acquire and update member contact information stemming from returned mail from member-targeted marketing campaigns or invoices•Assisted in merging duplicate records on daily basis

Washington D.C.

• Conducted detailed research under deadlines by gathering data from various sources such as company websites, SEC filings, iSell, BoardEx and Google Finance.• Identified and communicated risks associated with accounts.• Created proposals for business development managers following proposal writing standards to send to cold, warm and hot accounts.• Assigned unsolicited accounts to business development managers following account assignment standards.• Created proposals following proposal writing standards and send to unsolicited accounts.• Maintained Salesforce data integrity.

United States

Performed administrative functions for the dedicated Account Team as well as manages assistant account responsibilities for client projects through the direction of the Account Manager Responsibilities: • Assisted and prepared documents relating to client contact and direction • Researched information and support materials for client projects as directed by manager • Assisted in developing and maintaining client relationships • Assisted with job tracking, invoices, and miscellaneous vendor requests • Route materials internally as well as track inventories • Distributed information to team members • Compiled client comments onto master mechanical for internal routing • Coordinated calendars meetings on and off site, owned and maintained the upkeep of team status reports • Attended meetings, captured notes and published meeting reports • Assisted with team travel and catering arrangements • Helped with budget tracking

Boston, Ma

Proactively educated the public about Zipcar and increased membership growth at local marketing events•Gathered business leads for sales team follow up•Assisted with other marketing projects as directed

Malden,Ma

-Ensure all communications and items are properly branded-Draft marketing strategy plans-Develop or enhance marketing materials i.e brochures, programs -Manage the company client database including daily reports-Maintain and track marketing schedules-Prepare standard and routine reports, presentations, meeting agendas for sales meetings

Marketing Communications Dept.

-Assist faculty member with research and administrative functions-Aided in qualitative and quantitative research-Enhanced proofreading, writing, editing skills- Compiled and organized information-Special project assistance

Tacoma, Wa

Supported the execution of the annual marketing programs. Managed promotions and other marketing mix elements through activity management process. •Drafted bi-monthly e-blast and press releases•Generated and oversaw reader profile

-Developed and maintained Facebook, LinkedIn and Twitter accounts for organization-Formulated the organizations communications plan-Elicited branding strategies by attending weekly meetings-Contacted sponsoring companies

Developed excellent customer service and communication skills by addressing customers concerns and questions Enhanced creative skills by designing and distributing posters for upcoming events Advanced computer skills by using computer applications Microsoft office Responsible for maintaining event filesCare taker for Special Needs Children Private Company, Tacoma WA Summer 2008-2009 Trusted to feed and distribute medicine to two twelve year old autistic children Provided a watchful eye to prevent harm during play periods and in the event of an outbreak

Developed exceptional management and administration skills by opening the library Increased my communication skills addressing patrons library concerns over the phone Acquired remarkable human relations and interpersonal skills supervising employees Handled summit materials needing to be checked in or out Responsible for placing books on book shelves

•Collaborated with radio stations promotions team in executing station contests and events•Assisted with set up of broadcast areas and promotional materials •A liaison between the radio station and the listeners•Aided in listener prize fulfillment, winner sheets and on-air contesting•General office duties including phone calls, mailings, and organizing prizes

Monitoring food temperatures for customer safety and to meet food safety regulations Prepare food orders for customers in a timely manner Sustained customer service skills through drive thru and front counter

Ma, Intergrated Marketing And Communications

Activities and Societies: Graduate Student Association

Bachelor Of Arts, Rhetoric And Media Studies(M) English (M)

Activities and Societies: Black Student Union, Alianza Overseas studies program: post session in Greece summer of 2009, studied Classical.