Creative Lens Management is a consulting firm that specializing in project management and marketing strategy. Creative Lens Management works directly with clients on fulfilling project management and marketing needs as well as partnerships with marketing agencies on the execution of marketing campaigns.

As a consultant responsible for developing and executing comprehensive marketing strategies to promote the district's businesses, events, initiatives and ensuring consistent brand messaging that would enhance the Short North Arts District's visibility and appeal. Oversaw marketing activities including, but not limited to digital campaigns, social media, public relations and concept and design.

-Manage agency portfolio of prospective, new and long-term clients: correspond with clients on needs for project activations; collaborate with various teams to determine appropriate resources needed for supporting projects; lead meetings to ensure project data is updated regularly; troubleshoot ongoing campaign needs-Serve as liaison between clients and creative team on scope, schedule and budget for campaigns-Develop a project plan for execution of RFP responses and proposals for new business to ensure proficiency of requests and deadlines are executed-Oversee execution of experiential events: coordinate with vendors, artists, sponsors, media on schedule, production, budgets, and product for event date(s)-Support strategy team with input, timelines and estimate for new business and client projects-Troubleshoot ongoing campaign needs, client needs and creative/production issues

Directed overall functions relating to Human Resources, operations, sales and marketing for SuperChef’s Breakfast Downtown, SuperChef’s Breakfast Gahanna and STACK’D Diner-Delivered leadership and guidance to executive team, including redefining roles of all support functions-Provided direction for and created brand presence across all touch points – digital and traditional-Analyzed market trends and feedback to revitalize marketing tactics and improve guest experience-Developed KPIs for all marketing campaigns to assess performance and prioritize future budgets-Reconstructed FOH and BOH training procedures to increase overall efficiency within workforce

Conceptualized and implemented strategic sales methods that aligned prospective consumers with suitable financial products; Assessed and journaled monthly customer advocacy data to evaluate internal behavioral metrics and customer satisfaction rate-Trained new staff members on company protocol, risk management and strategic sales practices to encourage collaboration and fluidity amongst colleagues-Analyzed monthly customer advocacy data that evaluates employee behaviors and consumer feedback to enhance in-store experience and boost customer retention rate-Developed and implement in-store best practices diagram to encourage repeat model behaviors and improve customer engagement

Working Professional student with a specialization in Marketing and Strategy

Partnered with the CEO, Director of Programing, VP of Marketing and the Director of Engagement to redevelop the brand strategy for primary revenue stream, ballroom rentals, and created a brand strategy for the organizations emerging social enterprise, co-working space rentals. -Developed business and marketing plans to establish long-term growth and sustainable competitive advantage in the Central Ohio event rental market-Monitored marketing budget to optimize the precision and efficiency of advertising spending, reducing costs 15% and maximizing projected ROI of 214%-Partnered with marketing, finance, human resources, IT and programming departments to increase efficiency of programmed events and execute overall marketing communication content-Summarized insights, generated from primary and secondary research, to create integrated marketing communication strategy across digital and traditional channels

Tasked to increase customer engagement and product sales by producing marketing communications strategies for online, email, direct and in-store campaigns. -Increased customer online engagement by producing relevant, contemporary content on landing page weekly newsletter and online blog-Assisted Marketing Manager with development of customer loyalty program designed to enhance engagement of consumers through various marketing channels, increase retention and drive sales-Developed strategy that encouraged online shoppers to join company newsletter by creating 'Customer of the Week' campaign, highlighting loyal consumers via social media channels-Increased e-commerce sales by profiling online user behavior with predictive analysis, to produce content that revealed, on the website, a product the consumer would likely have interest

Strategically remodeled graphics, fixtures, props and merchandise on sales floor and in window displays to communicate product functionality, peak consumers' interest and ultimately drive sales.-Introduced new product to market by intricately modifying floor plans to appeal to consumers interest and enhance shopping experience-Collaborated with sales, e-commerce, and marketing partners to modify merchandise and design window displays for featured and trade promoted product during seasonal sales campaigns-Monitored daily sales volume and inventory levels to ensure that product supply consistently met demand

-Trained sales associates on tactical selling methods to increase primary and cross-sales-Consulted with brand vendor on SKU movement, visual merchandising layout and sales campaigns to promote key product lines and maintain control of stock levels-Outpaced sales 25% by restructuring sales strategy to a refined, personalized model that deepened rapport with both present and prospective clients

Collaborated with directors, brand ambassadors and lead wardrobe stylist to create effective wardrobe selections for multiple advertisement campaigns in various media channels; television commercials, PSA announcements, fashion magazine editorials and seasonal look books. Abbreviated client list: Walmart, Target, Pepsi, New York Lotto, White Castle, Verizon Wireless, Capelli, Mossimo, Express, Inc., Miguel Antoinne, Boxing Kitten, Madewell, DKNY, St. Jude Children’s Hospital, Shayla Cox Jewelry, Arise Magazine, Modern Magazine-Evaluated fashion trends to incorporate contemporary designs into successful advertising campaigns for various clients while maintaining brand specific guidelines-Ensured and maintained accurate styling budgets: coordinated invoices, payments and billing-Built and maintained relationships with PR Showrooms and designers to acquire samples for editorial features-Furnished all styling needs on set: adjusting clothing for proper fit, steaming garments, organizing garment pieces and accessories, maintenance of models and actors while in production

Supported development of marketing campaigns for seasonal product launches and media events: programmed client look books, generated targeted invitations, liaised between firm and model agencies -Presented seasonal collections to prospective clients by creating press packets and look books which communicated product size range, materials utilized and functionality-Coordinated with fashion editors, media producers and wardrobe stylists on product availability, leasing contracts and potential partnerships-Computed Ad Value Reports for brand placement featured in over 800 international magazines

Cultivated positive and enduring relationships with clients through exemplary customer service, keen product knowledge and delivery of suitable merchandise-Fulfilled department marketing plans by distributing campaign mailers; emailing/calling prospective, new and repeat clients