Retail Analyst
Secaucus, Nj
E-commerce Planning, Analysis and Reporting for a growing woman's urban plus size brand with E-commerce sales over $30M. Planning: *Created preseason plans and reforecasted in season for all E-commerce classes and departments for inventory, sales, receipts, margin, AUR, cost and markdowns.*Inventory control by managing receipt flow, approving purchase orders and checking sell throughs and turns.*Partnered with E-commerce Merchandising Manager, analyzed web analytic trends and inventory selling velocity at DotCom Fulfillment to recommend styles for POS and MD cadences.*Reviewed Class selling, receipts and inventory to assist with promotion cadences and help manage and execute promotional and liquidation strategy.*Reconcile E-commerce inventory within DotCom and Ashley Stewart systems (MSC, DW and MMS).*Review Style/Sku Inventory for possible MOS. Analysis & Reporting:*Create and update weekly product analysis report for E-commerce and stores.*Update weekly plans vs. actuals report for E-commerce and stores.*Assists with E-commerce weekly summary analysis.*Report on E-commerce daily statistics using Google Analytics; demand, margin, AOV, AOR, visitors and conversion rate. *Adhoc requests.Operations:*Create and test all website promotions and coupon codes in Demandware.*Set up new styles and skus weekly in MSC using and maintaining a MS Access database.*Upload new product copy, product images and style flags into MSC.*Work with team to resolve issues and find long term solutions in Demandware.*Create site and affiliate coupons/promotions/campaigns in DW staging site.*Update Markdown pricing in MSC by uploading prices by SKU.*QA website on Desktop and Mobile platforms.*Keep abreast of systems, system updates and system processes and limitations.*Ensure that all sellable products are listed and selling on Amazon.com with close partnership with internal IT.*Document operational processes including directions and templates.