Adrian Johnson Email & Phone Number

Toronto, Ontario, Canada

In my current role, I lead and oversee team of Product Designers, Developers, and UX Designers. I execute creative process across Designers, Product Managers, and Developers from concept to development, including market rollout leveraging Figma, Sketch, Invision, and Zeplin. Furthermore, I develop product roadmaps by defining and prioritizing product features for SAAS platform.• Fulfilled requirements of key stakeholders by working with C-Level executives across internal and external stakeholder organizations.• Enhanced user experience, including WCAG accessibility compliance for AODA, while focusing on usability and customer delight.• Launched new product by leading cross-functional team of designers, developers, and product managers.

Ottawa, Ontario, Canada

Worked with Transport Canada (TC) to establish digital technologies and capabilities for modernizing the air travel journey through the implementation of the Right Touch System. This involved transitioning from a manual, paper-based traveler identity verification process to an integrated, digital system using biometrics technologies across three phases.• Gathered information from developers, Product Managers, and Product Owners to inform UX design decisions.• Worked closely and collaboratively with a team of full stack developers to bring UX design concepts to life.• Evangelized design best practices and promoted design thinking within the project team.• Developed wireframes, Information architecture, mock-ups, prototypes, and other visual artifacts to communicate user experiences effectively.• Rationalized UX design decisions to peers and stakeholders, ensuring alignment with project goals and objectives.• Successfully developed and implemented a visual language and interaction style guide for the Right Touch System, ensuring consistency and coherence across the platform.• Led the UX design process for the creation of User Journeys, mock-ups, and prototypes.• Advocated for user-centered design principles and best practices, contributing to a more user-centric approach to the development of the Right Touch System.• Collaborated with cross-functional teams to integrate biometric technologies into the digital solution.

Toronto, Ontario, Canada

In this role, I collaborate with stakeholders to define and align UX strategy with overall business goals. I identify user needs, conduct market research, and develop user personas to inform design and development process. I provide guidance and feedback on wireframes, prototypes, and visual designs to ensure seamless and intuitive user interface. Furthermore, I drive design cycle, lead workshops, and meet all project requirements. Create process flows, wireframes, prototypes, and visual designs to conceptualize and communicate detailed interaction behaviors.• Improved individual/team performance, increased employee satisfaction, and decreased employee turnover by 50% via developing high-performing design team.• Decreased design-related rework by 60% and development time by 30% by establishing design system and style guide, while enabling efficient collaboration and consistency across multiple product teams.• Increased user satisfaction scores by 20% and conversion rates by 35% via executing user-centered design process, including iterative prototyping and usability testing.• Transformed customer insights into best-in-class user experience by building exceptional team.• Accomplished measurable business goals by advocating user-centered design solutions.• Developed and deployed design system culture across company.

Toronto, Ontario, Canada

Drove customer testing and incorporated customer research/insights, while serving as Design Owner within Agile team through conception, build, and release of software features.• Provided compelling designs to illustrate concepts as well as detailed specifications for software developers.• Designed Innovative New Experiences for Scotia Wealth and iTrade.• Delivered multiple projects within budget and on schedule, while exceeding client expectations and receiving accolades for project management excellence.• Presented UX strategy and design recommendations to executive leadership, influencing key business decisions and securing budget allocations for UX initiatives.

Toronto, Ontario, Canada

• Developed visual design and user experience based on data-driven UX architecture with focus on WCAG accessibility compliance.• Maintained design standards and best practice guidelines, style guides, and design systems.• Created wireframes and high-fidelity mock-ups/Prototypes using Sketch/Invision.• Executed design thinking framework within organization, resulting in culture of innovation and collaboration, while reducing 40% time-to-market for new features and enhancements.• Developed user research strategy, resulting in actionable insights driving significant improvements to user experience, resulting in 25% decrease in user errors and 15% increase in task completion rates.• Accomplished business goals with user needs, resulting in 25% increase in revenue and 15% increase in customer retention by engaging with stakeholders.

Toronto, Ontario, Canada

In my past role, I experienced with IA (page/content groupings, hierarchy, placement) leading to intuitive user experiences as well as presenting designs and key milestone deliverables to peers and executive-level stakeholders. I collaborated with user experience, front-end development, business lines, customers, external agencies, and vendors in structured Lean UX and Agile development environment, while supporting two major product launches. I also devised responsive interface layouts assets and presentations utilizing Standard User Centered Design (UCD) methodologies.• Created UI deliverables, screen and micro-interaction layouts, style guides, UI experiments/prototypes, and multi-screen view states, while defining visual elements, warning states, crafting seamless icons/controls, applying suitable typography, sweating pixel-perfect details, designing for salesforce specifications.• Established and delivered user-focused solutions, tools, and experiences for customers, consultants, and internal users, while improving overall visual experience of brand and acquiring WCAG accessibility.• Maintained Hi Fidelity Prototypes using Sketch, Invision, and Adobe XD as well as stayed abreast of interaction design trends and led analytics to support personas, user journeys, processes, and interaction flows.• Spearheaded redesign of legacy system, streamlined user interface, and optimized information architecture, resulting in 50% reduction in user errors and 40% increase in user productivity.

Toronto, Ontario, Canada

I delivered accurate scope of project by building efficient team. I led successful campaigns and deployed product life cycles via detailed communication channels and marketing design. I designed successful information architecture for At Home Program in loyalty and retention engagement room.• Created branding templates for databases and subsections, including graphic design and corporate branding utilizing tools, such as Sketch, Adobe XD, and Photoshop.• Gained valuable insight into UX and executing changes by organizing individual meetings among potential users.

Toronto, Ontario, Canada

• Enabled effortless navigation for integrated user experiences into project life cycle by creating persona creation, enhancing user journeys, developing site maps, and constructing wireframes using Adobe XD.• Improved app alignment with customer needs via user research, including in-depth interviews, contextual inquiries, field studies, and survey design.• Increased user interest by 45% and investor interest by 33% in same calendar year through UX testing and new design email subscriptions.

Toronto, Ontario, Canada

• Published weekly articles on luxury lifestyle website, including writing/editing stories, assigning photo assignments, and providing final proofreading of content before publishing.• Completed various web and print projects, including past websites and print material for entertainers, athletes, and artists in Canada and United States.• Offered ideas and art direction from design execution and project management to final delivery of product.

Bachelor Of Applied Science - Basc - Computer Science, Artificial Intelligence

Bachelor'S Degree, Psychology