Adrian Lee Email & Phone Number

Brisbane, Queensland, Australia

As an accomplished Sales and Marketing Manager serving customers in the mining and mining services sectors, I am passionate about driving growth and fostering strong client relationships through a team of 7 sales, marketing and technical professionals. With a proven track record of delivering results through strategic planning, innovative marketing initiatives, and effective sales strategies, I thrive in fast-paced environments where creativity and data-driven decision-making intersect.Key Responsibilities:* Sales Strategy Development: Develop and implement strategic sales plans that align with company objectives, focusing on maximizing profitability and market penetration.* Team Leadership: Lead and motivate the sales and marketing teams, fostering a culture of high performance, collaboration, and continuous improvement.* Market Analysis: Conduct thorough market research and analysis to identify trends, opportunities, and challenges, translating insights into actionable strategies.* Marketing Campaigns: Oversee the creation and execution of innovative marketing campaigns across various channels (digital, print, social media, etc.) to enhance brand awareness and drive customer engagement.* Revenue Generation: Drive revenue growth by expanding customer base, nurturing client relationships, and optimizing sales processes.* Budget Management: Manage the sales and marketing budgets effectively, ensuring resources are allocated wisely to achieve maximum ROI.* Performance Monitoring: Establish key performance metrics and regularly evaluate the effectiveness of sales and marketing initiatives, making data-driven adjustments as needed.

Brisbane, Queensland, Australia

Responsible for managing client relationships and overseeing media campaigns across both traditional and digital platforms. This role requires a deep understanding of media planning, digital advertising, and excellent communication skills to ensure client satisfaction and campaign success.

Brisbane, Queensland, Australia

Traffic Management Solutions

Brisbane, Queensland, Australia

Recruited, onboarded and led a team of 5 Senior Manager – Client Solutions (Account Managers /BDM's) servicing customers in the Government, Mining and Civil Construction sectors with a responsibility for people development, team building and driving sales. Owned major tender submissions, supplier relationships and trade association membership activities.Achievements included: Creation of the “Going for Growth” business strategy utilising the Strategy House framework to share, and align, the organisation on how we would win together Ground-up rebuild of the Queensland Sales Team including the recruitment strategy, on-boarding programme and coaching activities to achieve KPI's and performance goals Successfully developed and delivered the inaugural company Sales Conference, focusing on educating, enabling and empowering the sales team for improvements in sales effectiveness Led the relationships, strategy and tender submissions /negotiations resulting in wins with a Major QLD Government department, Australia's leading independent Traffic Management company and Australia's leading indigenous Traffic Management company Led the relationships, strategy and tender submissions /negotiations for new vendor arrangements with Local Governments' Local Buy, Australia's largest Rail Freight operator, as well as Tier 1, 2 & 3 miners and civil construction contractors

Brisbane, Australia

Accountable for a portfolio of tier one and two mining and resources customers. Responsible for the well-being of corporate relationships, customer operational engagement, QBR’s, KPI’s, Pricing and for originating /communicating /delivering the Strategic Business PlanAchievements included: Originated the strategic partnership and “More for More’programme to double Blackwoods business with Australia’s preeminent gold miner Instrumental in winning a new contract with Australia’s second largest Metallurgical coal producer Constructed and executed strategy to turn East Coasts largest mining, smelting, refinery operator back to growth Redefined Blackwoods relationships with Australia’s leading Coal and Copper player, resulting in expediential sales growth

Brisbane, Australia

Category Leadership - sales lead for the Puma business in the re-alignment of the lubricant category including prospect profiling, segmentation and customer offer positioning for priority sectors.Sales Growth - manage / influence both direct reports and Commercial Fuel Representatives nationally to improve capability and engagement leading to growth in lubricant divisional sales.Major Accounts - contribute to major tender (fuels) bid team, develop major account relationships and new business strategies to deliver exponential growth.Marketing Support - drive the development of the product range, sales tools, collateral and campaigns required by Puma representatives to promote lubricant conversations.

Brisbane, Australia

Sales Effectiveness - Responsible for developing and implementing a change management programme that created a more focused, high performing sales team.Business Strategy - Accountable for building the divisional plan to identify growth markets and marketing plans that created compelling CVP's.Profitability - Improved profitability through the implementation of 80/20 processes, business simplification initiatives and the introduction of sales pipelines targeting new business wins.Management - Provided vision and coaching for team of 6 regionally based Account Managers .

Distributor Business Planning - Originate and implement the Shell Company business plan to deliver on targeted growth aspirations.Quarterly Reviews - Prepare and lead Senior Management reviews with Blackwoods (Wesfarmers Industrial) Category Management teams.Leadership - Responsible for skills coaching and providing vision to Shell Accounts Managers and for delivering training programmes to Distributor Sales Representatives.Enterprise First - Engage collegues from across Shell lines of business to support Indirect Channel strategy.

Forecasting, budgeting and strategy responsibility of pub estate with $15M revenue stream Small business consultancy including training and advise in building sales, marketing & accounting solutionsEstate management in conjunction with commercial agents, lessee recruitment and credit control accountabilitiesPromote consumer offers to maximise sales of core beer brands, wines, spirits and soft drinksAchievements included S&NPE's biggest single pub development in 2006 with a $1.6m investmentLetting 9 pubs in 1 year on leases generating a profit stream in excess of $1.25m paNegotiated with lessees to replace 70 % of competitor beer brands from estateNomination as divisional marketing champion

Formalise and deliver major account strategies in line with SCL objectivesGrow profitability through improved yields of Beer, W&S and RTDs into core accountsManage ROI of $163000 customer marketing and hospitality budgetDevelop customer relationships and become recognised as key industry expertLeverage network with internal stakeholders to work toward common goalsAchievements included Winning the national 'Making A Difference Award' in 2004 Beating $5.25m budget by 27% in 2004 by way of new business and share gains Negotiating SCL's biggest ever Advance of Discount deal with $5m loan dealInitiating and chairing regular regional Key Account Manager forums Creating the Account Servicers customer profiling and reporting system

Prospect quality profit opportunities to gain distribution of core brandsAssist new businesses with consultancy and practical supportComplete commercial duties within company guidelinesDirect personal liaison with all support functionsAchievements included Recognition as No.1 BDE in Courage East in both 1997& 1998 after opening 27 quality new accounts pouring in excess of 6000 barrels paInitiating SCL's first customer equity deal with $2.5m 'buy in'Nomination as the sales representative on Brands Marketing NPD teamSuccessful secondment as trouble-shooter for S&N Retail

Conduct formal business reviews with accountsMaximise volume and profitability of account baseProspect and generate new businessControl commercial activitiesAchievements included

Achievements includedNumerous successes including most new accounts in years 1988/9, growing market share and overachieving budget by up to 140%. Developed superior customer and colleague relationships leading to a series of promotions from Trainee Sales Representative to Sales Manager responsible for my own title and a team of 6 Field Sales Representatives