Adrian Low Email & Phone Number

Singapore

Singapore

- Plan, design, and execute targeted retention, upsell, and cross-sell campaigns to increase Average Revenue Per User (ARPU) through comprehensive base segmentation strategy.- Collaborate closely with marketing communications to craft targeted messaging that aligns with segmentation strategy.- Drive business performance through omnichannel marketing, ensuring a consistent customer experience across all touchpoints.- Conduct in-depth post-mortem analyses to evaluate the effectiveness of campaign strategies.- Prepare business cases outlining offer mechanics to support strategic decision-making processes.- Evolve performance metrics and develop dashboards to effectively track and visualize campaign results.- Work alongside analytics and data science teams to integrate relevant insights from various analyses and models, enhancing overall campaign effectiveness.- Recommend process improvements to automate campaigns, adopting a holistic, stage-based approach to Customer Lifecycle Management.- Serve as the Person in Charge (PIC) from base management for various IT Transformation initiatives

- Prepare business reports for monthly performance reviews, providing insights into key metrics and trends.- Manage performance for Asia Pacific companies, ensuring alignment with regional objectives and strategic goals.- Lead and oversee the regional planning and forecasting cycle, driving strategic initiatives and optimizing resource allocation.- Conduct in-depth analyses of topline revenue, costs, and margin trends to identify key drivers and areas for improvement.- Partner with Sales & Marketing and various business units by delivering data-driven recommendations to enhance overall performance.- Collaborate with cross-functional teams to streamline internal processes, improving efficiency and effectiveness.- Standardize regional processes to enhance the accuracy and consistency of performance reporting across business units.- Provide internal and external business reports to facilitate informed decision-making and strategic planning.- Prepare and maintain quarterly market share reports, tracking competitive positioning and market trends.

Singapore

- Involved in daily branch banking operations- Provide assistance to consumers in the branch- Perform KYC and customer on-boarding- Upsell and promote various bank products

Singapore

- Provide customer service in various duty free stores in the airport- Manage and promote portfolio products - Manage the Duty Free bar- Orientate new brand ambassadors - Coordinate events between the client and vendor

Bachelor'S Degree, Economics & Finance

Diploma, Biomedical Sciences, General, Credit