Business Intelligence & Business Optimization - Customer & Market Understanding - CRM - Marketing - Sales. And repeat.

Trainer Exec-Edu ( Omnichannel Sales & Marketing, Agile Mindset).

Mixing Creativity with Technology to create owesome brand experiences and grow businesses.

I get my energy by helping leaders to build HPLOs. HPLO comes from High Performing Learning Organizations. An HPLO is a company that is governed by PURPOSE and POWERED by teamed, capable PEOPLE who use learning to achieve extraordinary results for all the stakeholders. HPLOs are fast, responsive, and adaptable. The leaders are willing to take risks and to be innovative in response to difficult circumstances. The emphasis on learning also allows them to transform failure into new insights and future success. Today’s companies can survive only by transforming into learning organizations. An organization where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free and where people are continually learning how to learn together.My note would be that it might also come from High Performers Linking Organizations. Because it's all about the People, working together to achieve a common purpose, using the right mix of learning models, systems and processes. For this you need a perpetual learning mindset and a bias for action. Mistakes are welcomed, as predecessors of new findings and learnings. People from HPLO embrace competitive marketplaces. They seek open, free marketplaces because they offer the greatest stimulation for new learning and a new level of achievement. Be one of them!

I'm proud to help this ambitious, performance-based publisher/agency, eager to become #1 in different areas of the enormous US market. Already experts at developing unique content and selling millions of products, our goal is to set the right ideology, organizational structure, and business processes in order to remain a top player in our market and easily scale the business to other millions $ markets. Discovering, creating and promoting really useful content and products for our worldwide customers is our focus. We are using the latest and most efficient online tracking and optimization technologyin order to be sure that the data is our trusted ally and we can give to all of our customers apersonalized shopping experience throughout the entire shopping funnel. And most important,transform online shopping into a relaxing, repetitive action.In the end, it's all about curiosity, insights, creative ideas, metrics, and the right people. All ofthis in one well-designed organization. If you read all this, invest another 5 minutes and watch what advertising guru David Ogilvy teachesus in a brief speech on the importance of (a good) advertising: https://www.youtube.com/watch?v=Br2KSsaTzUcwww.savabros.com

Mercury360 is the largest consumer activation and shopper marketing agency from Romania. Since 1993, Mecury360 is acting as a pioneer in advertising, developing the biggest projects from the Romanian market with a keen focus on getting the best results and ROI for partners. I had the chance to manage all the accounts from agency’s portfolio: Samsung, Unilever, Vodafone, Coca-Cola, Ursus Breweries, Bosch, Dell, Ferrero, Albalact, Carrefour, Nestle, Romtelecom, Sanofi, Lego, GSK, Lidl, Groupe Seb, Sharp, Romtelecom, and other market leaders. We successfully manage to win and help our clients to develop the most visible and efficiently consumer activation campaigns in the market. We constantly launched new projects and new services and permanently improved our teams’ performances and knowledge. We’ve maintained the first position as the largest and most result-oriented independent agency from Romania.

Account Management (over 20 international and local clients).Teams Management (over 15 members).Financial Management (a couple of millions $)

I've started my collaboration with Mercury360 in 2004, from the entry-level position, as a field collaborator. In the first year I learned most of the field activities: allocation and coordination of the resources, planning, reporting, logistics, supervising and training. This was a very useful period and gave me a correct start for my future development (Team Leader / Project Leader / Jr. Project Manager / Project Manager). Responsibilities grew year after year and my interest about this business area also.