Adriana Smith Email and Phone Number
united states
Adriana Smith's Location
Greater Houston, United States
Adriana Smith's Contact Details
Adriana Smith work email
- Valid
- Valid
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Adriana Smith personal email
n/a
Adriana Smith phone numbers
About Adriana Smith
A seasoned leader with over 15 years of experience who can plot the course and drive strategic changes across markets while exhibiting proven abilities to advocate for changes that amaze external clients and internal leadership while earning their trust and loyalty.
Adriana Smith's Current Company Details
Exxonmobil
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Branded Wholesale Territory Manager at ExxonMobil
united states
- Website:
- exxonmobil.com
- Employees:
- 65975
Adriana Smith Work Experience Details
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Branded Wholesale Territory ManagerExxonmobil Jul 2020 - PresentCharlotte, North Carolina, United States
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Field Implementation AdvisorExxonmobil Feb 2016 - Jul 2020Spring, Texas
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Senior Manager, Customer ExperienceNrg Energy May 2015 - Feb 2016Houston, Tx• Develop customer journey maps, identifying areas of dissatisfaction in the experience and developing plans to monitor and make improvements to the experience, ultimately leading to customer delight. • Influence and align cross functional stakeholders to an actionable plan for addressing Voice of the Customer by articulating a strategy for integrating customer feedback from multiple sources and effectively disseminating that data to the appropriate internal stakeholders.• Act as an… Show more • Develop customer journey maps, identifying areas of dissatisfaction in the experience and developing plans to monitor and make improvements to the experience, ultimately leading to customer delight. • Influence and align cross functional stakeholders to an actionable plan for addressing Voice of the Customer by articulating a strategy for integrating customer feedback from multiple sources and effectively disseminating that data to the appropriate internal stakeholders.• Act as an enabler for customer experience activities, delivering best practices, tools and guidance across the organization and work in close collaboration with other internal team partners to identify and prioritize customer experience projects.• Champion the customer through all customer journeys, identifying their needs and expectations.• Understand how each improvement initiative affects all touch points and ensure all appropriate stakeholders are aligned with the project• Establish and measure the success of each initiative through appropriate metrics and dashboards Show less -
Manager, Brand StrategyNrg Energy Oct 2013 - May 2015Houston, Texas• Assumed responsibility for managing internal and external programs and projects, for assuring the consistency of the brand’s image and for the implementation of initiatives to meet organizational needs, goals and objectives.• Managed and coordinated segments, staff and agencies involved in related activities and programs.• Managed the standards for the brand architecture, new products and communications.• Developed and maintained a brand strategy for the master brand, NRG, and any… Show more • Assumed responsibility for managing internal and external programs and projects, for assuring the consistency of the brand’s image and for the implementation of initiatives to meet organizational needs, goals and objectives.• Managed and coordinated segments, staff and agencies involved in related activities and programs.• Managed the standards for the brand architecture, new products and communications.• Developed and maintained a brand strategy for the master brand, NRG, and any niche or fighter brands associated with NRG.• Lead and assisted in the development of bringing new products to market, including customer insights, naming and value proposition development• Integrated multiple merger and acquisitions into the appropriate brand family saving the company over $3 million dollars in acquisition cost• Set goals, monitored and communicated ongoing brand results Show less
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Senior Analyst, Market Research And AnalysisReliant Energy Oct 2008 - Jan 2014• Managed a $1 million dollar annual market research budget across a variety of ad hoc and ongoing studies.• Responsible for executing all phases of a market research study, including: study design, questionnaire development, survey programming (where necessary), fieldwork coordination, analysis, writing consultative reports and presentations.• Consulted clients on their business issues (throughout the entire process) to help optimize marketing communication, product offerings and… Show more • Managed a $1 million dollar annual market research budget across a variety of ad hoc and ongoing studies.• Responsible for executing all phases of a market research study, including: study design, questionnaire development, survey programming (where necessary), fieldwork coordination, analysis, writing consultative reports and presentations.• Consulted clients on their business issues (throughout the entire process) to help optimize marketing communication, product offerings and provide clear and actionable recommendations. Show less -
Manager, Market Research & AnalysisAig Valic Sep 2007 - Sep 2008• Conducted primary and secondary research, direct marketing campaign measurement and competitive tracking.• Managed client retention: over 1000 surveys completed annually. Provided quarterly reporting to highlight areas for improvement in retaining clients.• Maintained profiles of key competitors including financial data, key personnel changes and product specifications.• Conducted client satisfaction surveys in order to provide recommendations for rebuilding and improving product… Show more • Conducted primary and secondary research, direct marketing campaign measurement and competitive tracking.• Managed client retention: over 1000 surveys completed annually. Provided quarterly reporting to highlight areas for improvement in retaining clients.• Maintained profiles of key competitors including financial data, key personnel changes and product specifications.• Conducted client satisfaction surveys in order to provide recommendations for rebuilding and improving product and service strategies.• Worked with Marketing Communications and Corporate Communications to provide accurate statistical research for print collateral and presentations. Show less -
Senior Research AnalystLunt Associates, Inc. 2003 - 2007• Clients included TXU Energy, P&G and Tyson Foods.• Participated in developing research project plan, including refining overall product research goals and individual study objectives, selecting research methodology, identifying project milestones, assessing resource requirements, creating timeline, reviewing and controlling costs, and completing project on time.• Created, performed and managed all research tools and activities needed to conduct formal secondary or primary research… Show more • Clients included TXU Energy, P&G and Tyson Foods.• Participated in developing research project plan, including refining overall product research goals and individual study objectives, selecting research methodology, identifying project milestones, assessing resource requirements, creating timeline, reviewing and controlling costs, and completing project on time.• Created, performed and managed all research tools and activities needed to conduct formal secondary or primary research. Activities include writing screener, questionnaire, and discussion guide questions, and working with third-party vendors.• Analyzed data, summarized findings, assessed information in relation to overall market research goals and presented to stakeholders. Show less -
Mba Marketing InternYum! Brands May 2002 - Aug 2002Louisville, Kentucky AreaConsumer Insights intern - primary project was around insights and analysis of the CHAMPs program. -
Marketing Summer InternThe Coca-Cola Company Jun 1997 - Aug 2000Atlanta, GaSummer Intern - Marketing rotations included:Consumer InsightsRetailBrandPartnerships/Events
Adriana Smith Skills
Market Research
Management
Analysis
Marketing Research
Strategy
Competitive Analysis
Strategic Planning
Marketing
Project Management
Business Strategy
Program Management
Marketing Strategy
Social Media Marketing
Research
Cross Functional Team Leadership
Segmentation
Spss
Product Development
Analytics
Customer Relationship Management
Net Promoter Score
Tableau
Pivot Tables
Branding And Identity
Customer Insight
Consumer Insight
Consulting
Business Process Improvement
Adriana Smith Education Details
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Economics
Frequently Asked Questions about Adriana Smith
What company does Adriana Smith work for?
Adriana Smith works for Exxonmobil
What is Adriana Smith's role at the current company?
Adriana Smith's current role is Branded Wholesale Territory Manager at ExxonMobil.
What is Adriana Smith's email address?
Adriana Smith's email address is ad****@****rgy.com
What is Adriana Smith's direct phone number?
Adriana Smith's direct phone number is +171353*****
What schools did Adriana Smith attend?
Adriana Smith attended University Of Pittsburgh - Joseph M. Katz Graduate School Of Business, Spelman College.
What skills is Adriana Smith known for?
Adriana Smith has skills like Market Research, Management, Analysis, Marketing Research, Strategy, Competitive Analysis, Strategic Planning, Marketing, Project Management, Business Strategy, Program Management, Marketing Strategy.
Who are Adriana Smith's colleagues?
Adriana Smith's colleagues are Christian Delekta, Chee Khoon Oh, Kevin Colomb, Farid Ali, Ifeanyi Ndukwe, Stephanie Weston, Shobana Silvan.
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