Adriana Blasco De Oro Email & Phone Number

Madrid, Es

Hashting is a pioneering martech enterprise transforming the global Consumer Packaged Goods (CPG) landscape.Our innovative platform empowers CPG brands to efficiently manage D2C journeys, seamlessly merging online and offline realms, and bridging advertising, sales, and marketing. With patented technology, we CONNECT via text messaging, CONVERT interactions to purchases, and ENGAGE through dynamic triggers.As Country Manager, I lead strategic initiatives, empower teams, nurture client relations, and drive operational excellence, contributing to our global presence spanning Europe, North America, South America, and Africa.Our approach, characterized by seamlessness, real-time responsiveness, and measurability, shapes the future of marketing technology.

Madrid, Comunidad De Madrid, España

https://www.promofactory.website/

Caracas, Venezuela

Co-founder and Head of Sales and Account Management at PromoFactory, an Experiential Marketing Company dedicated to creating emotional connections between brands and consumers. During my 10 years and 8 months in the role, I orchestrated brand experience strategies for major multinational corporations like Coca-Cola, Unilever, Kimberly Clark, Heinz, and Belcorp, among others.As Co-founder, I co-created and developed our strategic plan, cultivating strong relationships with clients and suppliers. This effort propelled us to become one of the most reliable and significant BTL Agencies in the local market.I actively participated in defining guidelines and procedures to establish an efficient workflow in line with the rigorous standards required by top-tier multinational companies, ensuring consistent high-quality deliverables.During my tenure as Account Director, I led the team in various initiatives, overseeing operations from design to production of promotional activities, events, and other BTL initiatives. My relocation to Europe for personal reasons opened new professional opportunities, continuing my passion for entrepreneurship and seeking engaging projects that foster my professional and personal growth.My core responsibilities at Promo Factory included:• Driving sales volume and New Business development.• Supervising team operations in the design, production, and post-production of promotional activities, events, and other BTL initiatives.• Exercising supervision and management of the team and suppliers to ensure impeccable implementation and deliveries, consistently upholding elevated quality standards.• Effectively managing budgets to achieve profitability while maintaining exceptional quality standards.

Madrid, Comunidad De Madrid, España

- Overseeing the subsidiary's P&L in Spain, driving financial prowess and expansion, while providing adept leadership and team development.- Steering a robust strategy to elevate advertising revenues, consistently outperforming annual targets for both Revenue and Profit, and fostering a high-performing team.- Championing the creation of enduring client relationships through the development of long-term strategies, while simultaneously nurturing new business opportunities.- Empowering and mentoring a dedicated team, ensuring their professional growth and collaborative excellence in achieving collective goals.

Madrid Y Alrededores, España

The Insiders is a global media agency, a Word of Mouth Marketing leader in 40+ countries. Our clients include top consumer brands like Nestlé, Johnson & Johnson, P&G, L’Oréal, Philips, Danone, Samsung, Seb Group, GlaxoSmithKline, and more.As a Business Development Manager, I integrated The Insiders into Spain's media landscape, establishing a strong Word of Mouth presence. My role included:• **Hunting:** Initiating WoM conversations and forging new partnerships.• **Farming:** Supporting existing clients with industry best practices.• **Conceptualizing:** Pioneering growth avenues, ensuring campaigns met KPIs.

Alicante, España

In this position, I took charge of overseeing and advancing strategic consultancy projects within the vibrant landscape of communication and marketing at BFP, a distinguished entity under the Patrimi Experience Group umbrella. Explore the group and its array of companies at https://patrimiexperience.es/marcas/

Caracas, Venezuela

As a Brand Manager, I led the Marketing Plans for L´Bel and CYZone brands, focusing on:- Designing communication plans to support new product launches in alignment with business goals.- Organizing corporate events and meetings for strategic planning.- Ensuring brand image through proper new product and advertising campaign guidelines.- Developing brand promotion strategies, including PR and press conferences.- Assessing Media plans and collaborating with the J.W. Thompson advertising agency.My role was instrumental in driving brand success and market presence for both brands.

Caracas, Venezuela

- Designed comprehensive communication strategies for banking products and services.- Evaluated and refined Media plans and proposals.- Oversaw the production of advertising materials and their distribution across the office network.- Coordinated and supervised the collaboration with advertising agencies, including Grupo Publicis and McCann Erickson.

Caracas

- Managed a key client relationship for the agency: BBVA Banco Provincial.- Crafted tailored and effective creative briefs aligned with the client's objectives and requirements.- Coordinated and supervised cross-functional teams across departments to conceptualize and execute impactful advertising campaigns.- Oversaw budget allocation, closely monitoring financials and ensuring accurate billing.- Directed the production process of commercials, printed materials, and advertising assets to uphold quality standards.

Postgraduate, Marketing Management, Cum Laude

Bachelor'S Degree, Relaciones Públicas, Publicidad Y Comunicación Aplicada, Cum Laude