Adriana Dakin Email & Phone Number

Ukiah, California, United States

North San Francisco Bay Area

We coach and train social impact leaders in developing their business or organization, marketing, and fundraising so that they increase their impact in their community.We offer a short-form video course and year-long accelerator program with a whole human transformational mindset approach. With clients, we create a strong strategic foundation with 1:1 and group coaching, goal setting, audience research, message development, network outreach, funnel creation, and list growth.Recent and current clients include The Impact Seat Foundation, North Star Fund, Resources Legacy Fund, Faith in Action, Equal Justice USA, Underground Agency, Ability Path, The Community Foundation of Mendocino County, Manhattan Neighborhood Network, Do Big Things, and many others.

Working with the ASK team to support thousands of students in completing a marketing quiz funnel Challenge, Workshop, and Masterclass.

San Francisco Bay Area

Ad Strategy:- Led major ad campaign for Peninsula and Silicon Valley campaign about diversity and inclusion to reach new influencers and donors- Wrote multi-platform strategy with KPIs, ad content, and rapid messaging testing for San Francisco childcare infrastructure campaign with brand creative partners- Managed campaign that achieved thousands of influenced visits via 1.6M impressions and 23K video views with a conservative budget using social and native ad platforms- Compiled metrics analysis report on ROI with behavior trends and insights for future ad campaignsOptimization:- Led ad campaign planning for UCSF breast cancer trials project to optimize all parts of the campaign flow- Advocated for new thinking about ad landing pages, calls to action, and focused goal

Ukiah, Ca

Client and Project Management:- Led strategy and marketing projects for tech startup (merged with Fission) with 25+ team members- Managed up to 8 clients at a time teams with writers, analysts, designers, advertising specialists, and technologists- Trained team members, grantee organizations, and clients in strategic communications skill building- Led brainstorms resulting in innovative campaign concepts reaching millions of peopleStrategic Communications:- Led medical student app pilot campaign with $60k ad budget that brought in 5x the sign-up goal- Co-facilitated Silicon Valley Census 2020 coalition with 40+ organizations, using design thinking to plan- Created digital strategy for influential feminist hub with development of phases to leverage new technology, create a platform for open dialogue, and move the national media narrative- Tested emails across 50+ checklist items for 2018 midterm campaigns and 2020 presidential campaignsMarketing:- Managed email list migration with +100% engagement after clean up- Launched book on Amazon achieving best-seller status in several categories- Coordinated panelist webinar with Blackbaud and Aspen Institute on blockchain for social good

As Senior VP, I led the company's digital strategy and campaign implementation for nonprofits, foundations, and mission-driven companies. Client and Project Management:- Managed large Global Teacher Prize launch over 2 years of campaign launch and execution, with Prince Harry, the Pope, and other major figures using the prize as a platform to honor teachers- Pitched education and tech influencers with article placement in TechCrunch and other high traffic sites- Implemented Earthjustice campaign to stop mountaintop removal, achieving 13x the original goal of photo contributors in Washington, DC exhibit- Implemented high profile New York City video campaign to end stop-and-frisk with coalition, reaching over half a million viewers on YouTube, and trained the coalition in blogging and social media practices- Analyzed metrics data and strategized best practices for large advocacy organizations, including data analysis with MoveOn, Planned Parenthood, Avaaz, Amnesty International, and ACLUStrategy and Research Team Leadership:- Led team with tech and creative department collaboration, for tech startup with 20 members- Organized internal digital team trainings on digital audits, tech platforms, and best practices- Led team in creating our own marketing content with blogging, webinars, social media, email campaigns, and eventsBusiness Development:- Co-wrote proposals and contracts- Successfully pitched strategy projects and long-term campaign retainers- Helped name, initiate, test, and use influencer tech platform Attentive.ly, now owned by Blackbaud and used by large high profile organizations

I led and conducted digital organizing projects through digital discoveries, strategies, campaigns, and content creation.

Managing strategy projects for nonprofit and social good campaigns. Fission ignites social causes through online strategy and web development.

Digital campaigns for social good.

I coordinated communication with 6 chapters and potential chapters and managed website development. YWSE brings women to the highest positions of leadership in business, government, and social and environmental work by providing training, access to resources, networking opportunities, and general support for our members.

Conducted online communications, information design, marketing, metrics reporting, and business planning.

Fundraising and strategic planning for Sun House historical site and museum with Native American art.

Served as co-chair in 2007 to 2008. Collaborated to redesign website with new media features, co-hosted and cross-promoted events to grow membership and event attendance (grew attendance by increase of 15 times in one year), led online publicity campaigns, wrote enewsletter, managed online event registration process, coordinated 2-day annual retreat with professional coaching workshops 3 consecutive years.

For client projects, I strategized and wrote online communications for major campaigns, promoted events via traditional news media and online venues, wrote fundraising and strategic plans, managed graphic designers, created donor tracking spreadsheets and donor pyramids for organizational development, and wrote and advised on grant proposals. Clients included William J. Clinton Foundation, Animal Legal Defense Fund, Women's Initiative, Count Me In for Women's Economic Independence, and Adopt-a-Classroom.Internally, I developed our proposals and pitches for potential progress, and our vision for the company. I served as core team member of the start up consulting agency to write the business plan, develop the contact database in SalesForce and Filemaker, write and design sales eblasts on online platforms, design the website, edit blog posts about client work, write client agreements, develop work plans and timelines, create collateral marketing material, set up and maintain a project management system, and write and design marketing presentations.

Read applications to select approximately 1,000 Russian business directors to train in US on multi-million dollar program. Coordinated delegate recruitment in seven Russian offices from US headquarters. Managed databases to track thousands of program alumni, participants, and applicants. Calculated program statistics, wrote industry overviews, edited training manuals, wrote reports for US State Department.

Worked with multidisciplinary project teams developing cutting edge public engagement campaigns that support environmental sustainability. Researched and wrote online educational program Virtual Expeditions, initiated pilot for online mentor program. Directed marketing campaign for curriculum Interactive Earth and documentary film PowerShift. Researched and wrote content for several educational films and articles. Coordinated US-Japan Education Forum for approximately 50 school teachers on the use of technology for global studies, created database to track registration information, served as point person for questions.

Mpp

Ba

Education record

Education record