Adriana Medina Email & Phone Number

Dublin, Ireland

Dublin, Ireland

Dublin, Ireland

• Responsible for leading team in the planning, development and execution of marketing campaigns and lead acquisition to reach and engage target audiences within our priority global markets.• Project manage the content development, design and delivery of webinars, white papers, press releases and videos. • Manage campaign activity across all channels including the deployment of direct emails, InMails and social media in compliance with data protection regulations and best practices.• Oversee communications calendar and channel growth strategy along with Marketing Assistant. • Lead event research, coordination with stakeholders, show promotions, evaluation and collateral development for all yearly global conferences and trade shows for participation and sponsorship opportunities supportong the sales team.• Track all marketing campaign activity metrics via Pardot and Salesforce. • Generate and distribute marketing reports bi-weekly, monthly and quarterly to business stakeholders.• Provide training on Pardot, Salesforce and CMS platform and ensure website is maintained up-to-date. • Support, collaborate and work closely with the marketing team and business to deliver on yearly goals and objectives. • Work with the Creative team to deliver best in class creative outputs that drive engagement and act as the key contact between the business and Creative for internal requests.

Dublin, Ireland

• Assisted in the planning and execution of marketing campaigns, webinars and videos. • Managed the external social media content calendar, develop and schedule branded posts on all channels: LinkedIn, Twitter, Facebook and Youtube via Hootsuite, with the goal of increasing traffic to websites and generating brand awareness; also responsible for regular updates to the Perigord and GLAMS websites.• Developed and updated branded structural materials, for both EU and US, including folders, inserts, pull-up banners, presentations, rfps, case studies, articles, letterhead, business cards, merchandise, ads, email signatures, mastheads and posts; in addition, redesigned the Perigord website and the GLAMS system UI design for 4.6.• Provided support to marketing team and business by creating and implementing processes, such as the new events process and project intake process, as well as organising the weekly team meetings, coordinating PO/invoice processing and tracking, restructuring the marketing server filing, and completing any internal adhoc requests the team receives for materials, photography, or others as needed, etc.

Dublin, Ireland

• Assisted Head of Innovations Supervisor with the planning and development of marketing plans and campaigns for clients.• Developed marketing materials, both print and digital, such as logos, website designs, social ads, social videos, social media mastheads, email campaign designs, powerpoint presentations, business cards, pull-up banners, one-page flyers, guide booklets and tri-fold leaflets to increase brand recognition for clients.• Project managed the development of client websites from brief to completion, along with the user experience design, while also liaising with the developer and client.• Managed social media activities for clients, including content planning, development and implementation across all channels: LinkedIn, Facebook, Twitter, Instagram and Youtube by utilising Hootsuite.• Led the event management and logistics for a client’s open day one year celebration.• Photographed and edited business headshots and photography for clients.

London, Ontario

• Managed the annual walk event website and main PSSO website by writing the content, editing webpages and processing the backend data for participant registrations.• Created graphic design materials for annual walk event, including posters, large banners, t-shirt designs, thank you cards, stickers, colouring pages, as well as annual report for the annual general meeting.• Built and executed the social media calendar for their three Facebook business pages and Twitter account – writing and scheduling all daily posts and graphics.

Toronto, Ontario

• Assisted Marketing & Communications Manager with the yearly planning, development and evaluation of the priority projects’ marketing plans and campaigns.• Project managed the execution of marketing collateral, tactics and media buy ad creative, including both print and digital, for the priority projects, as well as for ongoing projects or adhoc requests.• Prepared monthly measurement reports to assist marcom team with evaluation of initiatives.• Managed day-of filming logistics and completion of 18 promotional videos/2 photoshoots.• Supported national brand roll-out and led the implementation of a new online design system.• Secured and grew organisational partnerships via cold-calls for new member perks program.• Regularly updated website and intranet, plus was part of the social media content development team.• Worked closely with web, design and public relations teams to create integrated marketing campaigns.• Trained colleagues on compiling data reports, updating the website and intranet, the request for quote process, the new brand guidelines, and using the new design on demand system.• Received training on CASL, AODA and all workplace legislations.• Provided ongoing support to the marcom team by editing copy for various medias, managed invoice processing, filing, budget tracking, supply orders, electronics/signage rentals, and created new team processes.

Toronto, Ontario

London, Ontario

• Led the development of satellite mini-walks at 18 long-term care homes, 16 of which were new participating homes, across the Southwestern Ontario region.• Built and delivered walk information packages to businesses to establish corporate teams for the annual walk event.• Secured in-kind donations of food, drinks, prizes and supplies for the walk.

London, Ontario

London, Ontario

London, Ontario

• Organised and executed the annual Tulip Bulb campaign fundraiser, successfully selling out the London area of all 20,000 bulbs by contacting local businesses or setting up selling stations; plus assisted with other events and their logistics.• Acted as assistant volunteer coordinator and was responsible for managing weekly office volunteers.• Performed clerical tasks, including record-keeping and data entry cash receipts.

London, Ontario

• Recruited volunteer canvassers through outbound cold-calls for the annual campaign in February.• Maintained written records of calls and volunteer information for office administration.

Professional Academy Diploma, Leadership & Management, Distinction

Part-time

Master Of Business Administration – Mba, Marketing, First Class Honours

Part-time

Social Media Marketing Course

Part-time

Post-Degree Diploma, Not-For-Profit Management

Full-time

Graduate Certificate, Corporate Communication And Public Relations, Dean'S Honour Roll

Full-time

Bachelor Of Health Sciences, Health Science Specialization, Psychology Minor

Full-time