Adriana Gutierrez Email and Phone Number

Regional Marketing Manager responsible for helping EFI’s digital inkjet packaging, display graphics and building materials business meet its overall revenue objectives by collaborating with sales, new business development specialists, product management and the marketing operations team on programs designed to generate demand.Responsible for creating programs designed to generate demand and nurture leads. Strategize, develop and implement campaigns, including direct mail, email, virtual events, trade shows and calling campaigns.

Project-manage the execution of regional marketing and demand generation campaigns, product launches, and events aligned with business goals for Kodak’s Print Systems Division. Responsible for: Strategic development and deployment of demand generation initiatives (printed and digital), including managing timelines and vendors. Lead generation. Brand building and consistency. Vendor management of designers, copywriters, translators, mail houses. Support to product launches campaigns (printed and online). Delivering successful marketing events, including trade shows, conferences, customer VIP events and product launches.

Strategize project deliverables for multiple initiatives simultaneously, requiring keen planning and cross-functional communication to deliver successful projects, on–time, under budget and within scope.Responsible for:Print production and fulfillment of sales tools and collateral. Planning and execution of customer newsletters and internal/external communications. Content management of the regional storefront and intranet site. Inventory management of sales collateral and marketing tools.

Led marketing strategy for the region by developing and launching multi-channel marketing and demand generation campaigns, events, tradeshows, and public relations initiatives. Managed annual marketing/communications budget, media buys, regional event plan, and marketing web portal. Responsible for: Development, integration, and implementation of a broad range of activities relative to the global strategic direction and positioning of the organization. Developing digital and print marketing plans for seeding and product launches. Production of sales collateral and marketing materials, such as, art work, brochures, demand generation pieces, event materials, and website graphics. Launching varied and integrated online communications products and services including: intranet sites, storefronts sites, Websites, electronic Newsletters (E-News), event registration sites, and other online communications. Devising a campaign strategy for various events, conferences and tradeshows to enhance attendance.ADDITIONAL EXPERIENCE KODAK POLYCHROME GRAPHICS | Latin America Regional Product Manager – Proofing BusinessKODAK POLYCHROME GRAPHICS | Latin America Regional Marketing CoordinatorVANDERBILT UNIVERSITY | MBA Program Coordinator