Adriana Prado Email and Phone Number
Adriana Prado work email
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Adriana Prado personal email
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I have built my 15-year+ career in Communications around influencing perceptions and promoting engagement around issues that matter to different stakeholders, from media to regulators. As a senior communications advisor, I have helped some of the world's leading organizations build and protect their reputation by developing and implementing impactful external and internal communications strategies that enhanced their license to operate. I have helped those organizations navigate critical situations such as entering a new market, closing an acquisition, dealing with regulatory changes, doing an IPO and managing a crisis. In fact, crisis communications is a main area of expertise. I have worked in some of the most high-profile cases in recent years in Brazil and am part of Brazil's Association of Corporate Communications' (Aberje) Crisis Committee. I also specialize in the intersection between Communications, Cybersecurity, Data Protection and Privacy, having presented at top-tier events in Brazil and taught cyber incident response classes at institutions such as the business school Insper, the university ESPM and the data protection think tank Data Privacy Brasil. My diverse experience both as a journalist and as a consultant has allowed me to build a robust set of skills, of which I highlight the balance between strategic thinking and execution power, cross-border project management and effectiveness in multicultural environments and under pressing situations.
Fti Consulting
View- Website:
- fticonsulting.com
- Employees:
- 6997
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Managing Director, Brazil Lead For Strategic CommunicationsFti Consulting Mar 2023 - PresentSão Paulo, Brazil -
Senior Director, Strategic CommunicationsFti Consulting Jan 2020 - Mar 2023São Paulo, BrazilI have advised leading multinationals in the development and implementation of external and internal communications strategies, particularly in crisis situations, operating in a bilingual context. I also lead business development efforts and act as a spokesperson for FTI Strategic Communications in marketing activities. I am also part of FTI Strategic Communications's Management Committee for Latin America. -
Guest LecturerInsper Instituto De Ensino E Pesquisa Oct 2020 - PresentSão Paulo, Brazil -
Guest LecturerData Privacy Brasil Aug 2019 - PresentSão Paulo, Brazil -
DirectorBrunswick Group Jan 2013 - Aug 2019São Paulo Area, BrazilAdvised dozens of top-tier Brazilian and international companies across various sectors in various external and internal communications activities, operating in a bilingual context. Co-led Brunswick's Cybersecurity, Data Protection and Privacy offer in Brazil, having done a cyber-focused secondment in the firm’s office in Washington DC. Involved in the development of Brunswick's Brazilian office, carrying out business generation and marketing activities. My experience at Brunswick included supporting Natura on its acquisition of The Body Shop, Carrefour Brasil on its IPO and Uber on its launch in Brazil. I also supported clients including TÜV SÜD, Diageo, Apex-Brasil, Ultracargo, CTG Brasil, adidas, Syngenta, Bayer, VINCI Airports, Disney, Nike, AB Inbev, OGX, CPPIB and COFCO. Was hired as an Account Executive and promoted three times in six years, including to two management positions.Activities included: - Communications strategy & planning;- Corporate positioning and campaign management;- Content strategy & development;- Crisis communications;- Communications around M&A, IPO and financial transactions; - Project management, including coordination of international teams and partners and interface with HQs;- Relationship management at all levels, including executive level;- Communications training at all levels, including executive level;- Top tier media relations;- Stakeholder mapping and engagement strategy;- Digital strategy;- Team management; - Business development and prospection. -
Freelance Blogger / TranslatorThe University Of Texas At Austin / Knight Center For Journalism In The Americas Oct 2010 - Apr 2013Translation (from both English and Spanish into Portuguese) and production of articles for the multilingual blog Journalism in the Americas, which monitors issues related to the news industry in the Americas, including journalism in the digital era. -
ExecutiveLive Content Aug 2012 - Oct 2012Rio De Janeiro Area, BrazilManagement of digital projects across multiple accounts. Activities included planning, producing and editing content for social media; crisis management, and results reporting. Clients included SuperVia (Odebrecht TransPort), MetLife and Sky. -
Social Media AnalystFsb Comunicações Oct 2011 - Jul 2012Rio De Janeiro Area, BrazilMember of the team that was awarded at the Cannes Festival for the Rio de Janeiro state government social media campaign. Activities included planning and producing social media content; monitoring and analysis of content; crisis management and contact with both social media users and influencers. -
Reporter For Istoé MagazineEditora Três Feb 2008 - Aug 2011Rio De Janeiro Area, BrazilWorked as a reporter at the magazine's Rio de Janeiro office, interviewing key leaders and influencers as well as writing numerous Lifestyle, Arts and Entertainment pieces. Attended the 13th Brazilian Film Festival of Miami (2009) and the International Forum on Sustainability, in Manaus (2010) -
Trainee At O Globo And Extra NewspapersO Globo Jan 2007 - Jan 2008Rio De Janeiro Area, BrazilFirst worked as a Sports trainee reporter for daily regional paper Extra, taking part in reporting of the Pan American Games of 2007, in Rio de Janeiro. Later moved to national daily paper O Globo, covering cultural and lifestyle issues for its youth-oriented section, Megazine. -
InternInfoglobo Feb 2006 - Dec 2006Rio De Janeiro Area, BrazilTook part in a high profile internship program offered in partnership between Infoglobo and Sistema Globo de Rádio, covering news and feature stories as well as conducting research for the daily newspapers O Globo and Extra, Globo's online portal Globo Online and the all-news radio station CBN. -
Intern At Telecine Tv ChannelGlobosat Feb 2005 - Dec 2005Worked as an assistant producer at Telecine, a premium movie channel distributed by Globosat, conducting image research for the TV program Cineview, among other activities.
Adriana Prado Skills
Adriana Prado Education Details
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Cep - Centro De Estudos PsicanalíticosPsychoanalysis Training (Formation) -
Fia - Fundação Instituto De AdministraçãoCommunications, Marketing And Information Technology -
Finted Tech SchoolData Governance, Ia And Esg -
Global Trends For Business And Society -
Udacity BrasilMarketing -
Communications Strategy -
Communications / Journalism
Frequently Asked Questions about Adriana Prado
What company does Adriana Prado work for?
Adriana Prado works for Fti Consulting
What is Adriana Prado's role at the current company?
Adriana Prado's current role is Managing Director @ FTI Consulting | Corporate Communications | Crisis Management | Stakeholder Management | Reputation Management | Cybersecurity & Data Privacy.
What is Adriana Prado's email address?
Adriana Prado's email address is ap****@****oup.com
What schools did Adriana Prado attend?
Adriana Prado attended Cep - Centro De Estudos Psicanalíticos, Fia - Fundação Instituto De Administração, Finted Tech School, Wharton Online, Udacity Brasil, Escola Superior De Propaganda E Marketing, Pontifícia Universidade Católica Do Rio De Janeiro.
What skills is Adriana Prado known for?
Adriana Prado has skills like Corporate Communications, Journalism, Media Relations, Public Relations, Social Media, Blogging, Marketing, Digital Marketing, Crisis Communications, Strategic Communications, Social Media Marketing, Marketing Strategy.
Who are Adriana Prado's colleagues?
Adriana Prado's colleagues are Hemali Patel, Nour El-Houda Bey, Marcos Osorio, Paul Bishop, Joseph M. Seasoltz, Elizabeth Noble, Ant Moore.
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Adriana Prado
Gerente Em Gestão De Pessoas | Consultora De Gestão De Pessoas E Palestrante | Coordenadora Em Rh | Recursos Humanos | Tech Recruiter | Business Partner (Bp) | Desenvolvimento Humano E Organizacional, PsBrazil1ottrans.com.br -
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