Adriana Santiago Email & Phone Number

Halifax, Nova Scotia, Canada

Support the marketing strategy and advertising to promote the city of Halifax as an exciting travel destination.

Halifax, Nova Scotia, Canada

• Designed the digital media strategy for agency's clients such as Workers' Compensation Board of Nova Scotia (WCB), Shannex, Carl's Jr. Canada, Eastward Energy, Pacific Northern Gas, among others, based on their.
• Worked collaboratively with offline media planners to create integrated media plans that responded to our clients' business / organizational needs and objectives.
• Planned media placements as well as creative formats according to approved strategy. I allocated budgets and negotiated rates with media vendors to secure placements and campaign timelines.
• Provided creative recommendations based on digital media placements capabilities and performance.
• Worked collaboratively with creative agencies, media vendors, and digital media coordinators to define creative deliverables.
• Oversaw campaign implementation, execution, and monitoring until completion to ensure goals were met.

Dartmouth, Nova Scotia, Canada

• Planed strategically and executed marketing and advertising campaigns to grow traffic to the brick-and-mortar stores as well as the newly launched online store, working with internal cross-functional teams, external.
• Successfully managed and launched the ecommerce operation for the company. Coordinated the development of the ecommerce operation of the organization, including platforms’ integration, acting as project manager.

Halifax, Canada Area

• Strategic planning of digital campaigns for the agency’s clients such as Royale, Shannex, and Atlantic Industrial Limited, among others.
• Implemented pixels and tags on our clients' websites using Google Tag Manager to accurately measure the campaigns' results.
• Oversaw the execution of our clients' campaigns. I anticipated and resolved implementation issues before launch to ensure the message was delivered effectively.
• Analyzed the campaigns’ results. I created and presented reports to inform on effectiveness, impact and return on investment.

Halifax, Canada Area

• Planned and executed digital campaigns for clients such as MacFarlands, Ten Directions and Recoup Hangover Remedy.
• Revolve Branding & Marketing: Worked as Interim Digital Project Manager to coordinate the development of various websites for the agency’s clients. Set up tasks, kept track of budgets and managed clients’ expectations.

Halifax, Canada Area

• Planned, implemented, and executed digital marketing campaigns for agency's clients like Atlantic GM, Hickman Automotive Group, Crosby's Molasses, Farmers Dairy (Agropur), EPRA, Newfoundland Power, among others.
• Set up, monitored and optimized campaigns on Google Ads, Facebook, Twitter, and LinkedIn.
• Set up and monitored CPM buys through DoubleClick.
• Created comprehensive reports to evaluate campaigns success, provided analysis and insights for future communication plans.
• Provided guidance, recommendations, and best practices to agency’s team members, as well as clients, to successfully develop and execute CPM, PPC, SEM and Social Media campaigns.

Bogota, D.C., Capital District, Colombia

• Wrote over 200 scripts for the TV shows produced by Colombiana de Television and broadcast by Caracol TV Networks, Colombia.
• Participated actively in the initial concept, design of the story and character arcs and presentation deliverables for pitches such as TV Bibles, plots, storylines, and outlines.Women On the Edge93 Episodes
• 2010 – 2016Produced by Colombiana de Television Broadcast by Caracol TV Network, Colombia Festival of Love10 Episodes
• 2011Produced by Colombiana de Television Broadcast by Caracol TV Network, Colombia Beautiful40 Episodes
• 2008 - 2009Produced by Colombiana de Television Broadcast by Caracol TV Network, Colombia Sample: https://youtu.be/pcc6wjog3hE?t=99Parents and Sons76 Episodes
• 2005 - 2007Produced by Colombiana de Television Broadcast by Caracol TV Network, Colombia

Halifax, Canada Area

• Worked closely with Project Managers and Account Directors to develop and execute digital communication plans for clients, including website development and social media campaigns.
• Monitored our clients' websites’ development process and anticipated problems. Provided updates to the Project Managers and clients.
• Assisted in the process of content gathering, organization, and loading to our clients’ websites. Determined information needs of team members as well as the appropriate method of delivery.
• Prepared digital proposals for new projects and prospective clients.
• Provided research support where required.
• Participated in group brainstorming sessions for new projects. I kept the record of ideas generated and issued summary notes to the group.

Colombia

• Designed and executed digital campaigns including Display, Search Engine Marketing, Email Marketing, social media, and Mobile tactics for agency clients such as General Motors, SabMiller, Panasonic, Sergio Arboleda.
• Managed and optimized campaigns in-flight at all levels across partners, placements, products, and creative concepts to deliver optimal performance and efficiency.
• Created engaging reports to analyze results, present campaigns’ performance, audience insights, and recommendations.

Colombia

• Coordinated and delivered multiple projects on-time according to clients’ briefs and agreed budgets using appropriate methodologies to bring the projects to a successful completion.
• Conducted research, organized, wrote, and edited information for publication on clients’ web sites to engage their audience.
• Managed teams of up to 10 members including web designers, copywriters, planners, and software developers.