Morgan Mackinnon Email & Phone Number

Halifax, Ns, Ca

Halifax, Nova Scotia, Canada

Halifax, Nova Scotia, Canada

Buy Local was a joint initiative between Perennia Food & Agriculture and the NS Department of Agriculture. It's purpose was to increase the consumption of NS food & beverage in Nova Scotia. As a Development Officer I:• Develop B2B and B2C strategies that encourage the purchase of local food & beverage over imported alternatives • Provide marketing strategy support to Food & Beverage organizations in Nova Scotia• Assess and develop internal processes that increase efficiencies and consistency• Act as a liaison for retail, food & beverage producers, and supporting organizations by providing connections, resources and support• Promote the Buy Local Program and Directory of local businesses

Halifax, Canada Area

I led the management of the Springboard Network, as well as the development and execution of Springboard’s marketing and communications strategy. This included:• Engaging Springboard’s 40+ representatives including regular communications of plans, opportunities and new programs, providing professional development opportunities, gathering insights, challenges and priorities, and developing tailored event agendas and team building initiatives.• Developing marketing initiatives, collateral, and key messaging• Managing creative agency relationships• Conceptualizing and managing a variety of events (socials, connectors, conferences, etc.)• Presenting, facilitating and moderating discussions (internally and externally)• Identifying and managing sponsorships and partnership opportunities with like-minded organizations, external events, and associations

Halifax, Nova Scotia

- Marketing plan development and management for Nova Scotia and PEI markets.- Providing quarterly summary reports on marketing and business development activities for senior leadership.- Providing strategic marketing and business development support for a number of targeted sector groups including Technology, Public Sector, Construction and Tourism, and Manufacturing.- Providing management, oversight and direction to marketing support resources and sector group members (teams of 3-30).- Developing creative briefs and working with internal and external teams to execute.- Designing and managing internal and external events of all sizes and scales.- Developing and styling presentations for a variety of audiences.- Managing budgets and processing invoices.- Writing and reviewing competitive proposal bids. - Leading and tracking business development initiatives.- Coordinating and proofing content for advertising collateral.- Coordinating printing, media buys, and sourcing branded promotional items.Additional roles and responsibilities :- Administering client retention survey (2014-2017)- Development and management of International Student Program (2015-2016)- GT Foundation representative for Nova Scotia (2015-2016)

Halifax, Nova Scotia

- Developed marketing plans and executed for clients in a variety of industries.- Communicated with clients regarding budgets, project milestones, and marketing creative.- Managed multiple ongoing projects.- Providing oversight, direction, prioritizing work and problem solving for project teams (teams of 2-10).- Developed creative marketing concepts for print, radio, web and social media.- Developed relationships with clients and external partners based on trust and accountability.- Managed external contractors such as photographers and copywriters, as well as multi-media firms and printers.- Acted as final quality assurance before work was delivered to a client, or client requests were delivered to my team.- Tasked with formal proposal writing (RFP responses, creative briefs, SOWs and contracts).- Acted as sales support, working toward a collective monthly sales goal.

Halfiax, Ns

- Responsible for team sales targets- Worked to build new clients for Norex.ca- Managed the company’s largest ongoing accounts such as the IWK, McInnes Cooper, and The Halifax International Security Forum. - Developed proposals, RFP Responses, client presentations and project contracts.- Built business plans including research, goal development and project strategy for my team to work from.- In charge of ongoing client relations, motivation and satisfaction. - Part of client strategy and project development to ensure sales promises are upheld and quality meets expectations.MOVING FORWARDMy responsibilities continued to grow because I produced measurable results; profitable quarters, innovative strategies and useful, engaging deliverables.

Halfiax, Ns

- I managed our project process for multiple client projects simultaneously.- worked to develop and manage project budgets and timelines. - I was accountable for the actions and success of the Norex.ca team- Played a large role in process development at Norex, making project flow more efficient.- Culture instigator.WEB DEVELOPMENT- Drafting Requirements Documents to outline website functionality.- Managed design of client work from concept and strategy through to wireframe and design mockup. - Was responsible for testing and client training and support.- Helped clients develop and manage SEO and SEM projects. TRADITIONAL MARKETING-Developed marketing campaigns for multiple clients stretching multiple mediums- On traditional media work I was responsible for concept development, creative direction and media buying.- Created Ads, promotions and initiatives including billboards, bus backs, radio, online banner ads, SEO, SEM, social media, both printed and online brochures, tradeshow booths and print ads.- Involved in brand development with multiple clients- logos, brand standards, social media support, business cards, letterhead, etc.

Halfiax, Ns

I worked on and off for RCR for over five years and moved from server to team captain and bartender. Team captains and bartenders were given more responsibility and tasked with managing resources, client relationship management, inventory management, interpreting contracts, event management, and delivering the highest level of customer service for our guests. Also supported creative executions:- Created marketing material, including children’s menus for two RCR restaurants- Designed a branded Christmas float for the Parade of Lights

Calgary, Ab

As a Contiki Holidays Field Marketing Specialist, I networked, held classroom conversations, and created memorable events that sparked the interest of the University of Calgary’s students, while maintaining the consistency of the Contiki Holidays brand. By the end of my term, the University of Calgary`s Travel Cuts location had the highest on-campus Contiki sales in Canada.Executions included:- Social media- Blitzing- Event management - On-site Information Sessions- Environmental Promotions

Bcomm, Marketing

Activities and Societies: Trumped competition

Ba, Applied Communications

Activities and Societies: That Empty Space